ffl company profile 2014 - marketlinks.org profile may 2014 faruq ... faruq fertilizers ltd., dhaka...
TRANSCRIPT
ChookChook Brand
Nutrient Enriched Organic
Fertilizer
An Essential Input for Adding
Value to Crops
A Tool for Sustainable
Agriculture
Seedlings with ChookChook
Maize with ChookChook
Chilies with ChookChook
COMPANY PROFILE
May 2014
FARUQ FERTILIZERS LTD. D h a k a, B a n g l a d e s h
www.organicfertilizer.com.bd
14 Years of
Manufacturing
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 2
www.organicfertilizer.com.bd
Table of Contents
About Us
Moving To The Future
Making Markets Work For The Poor
(M4P)
Making Markets Work For The Charland
Poor (M4C)
ChookChook for Increasing Growth &
Yield of Medicinal Plants
Making Nutrient Enriched
Phytoplankton & Zooplankton
14 years of Experience in Value Addition
To Crops, Fruits & Medicinal Plants
A Vibrant Supply Chain of Faruq Fertilizers
Ltd.
ChookChook Nutrient Enriched Organic
Fertilizers
Clients That We Serve & Supply
Leaflet of ChookChook Fertilizers
ChookChook used tobacco field
Managing Director
Engr. M Omar Faruq Former Contracts Engineer
Dubai Electricity & Water Authority
Dubai, UAE
+880 1712-070925
Director (Finance & HR)
Ms. Fouzia Huda Chowdhury
Address FARUQ FERTILIZERS LTD.
House 57/D (Ist Floor), Road No.5
Banani Dohs, Dhaka, Bangladesh
Email: [email protected]
Website: www.organicfertilizer.com.bd
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 3
www.organicfertilizer.com.bd
2011
Late Krishibid M. A. Samad B.Sc. B.Ag (1943)
-Retired Director of Agriculture (Jute Production), Department of
Agricultural Extension, Ministry of Agriculture, Government of
Bangladesh.
-Ex-Chairman, Faruq Fertilizers Ltd., Dhaka
Commercial manufacturing and marketing of organic fertilizers in
Bangladesh is the idea of renowned agriculturist Krishibid M. A. Samad
well back in 1980s. Krishibid Samad, B.Sc. B.Ag (1943, The Bengal
Agricultural Institute, Dhaka, now Sher-e-Bangla Agricultural University,
Dhaka); a retired Director of Agriculture (Jute Production), Department of
Agricultural Extension (DAE); former advisor of the World Bank, Dhaka;
and former President, Krishibid Institution Bangladesh. He had established
Chitla Jute Seed Farm, Meherpur in 1950’s and Nashipur Jute Seed Farm,
Dinajpur in 1960’s under Jute Research Institute, Government of Pakistan.
These two farms are now under the control of Bangladesh Agricultural
Development Corporation (BADC).
With the declining soil fertility, Bangladesh will not be able to produce
enough food for her ever growing population in future. To avoid such
catastrophic event farmers of the country have to replenish organic
matter to their soil at the time of cultivation on regular basis. Homestead
composting prepared by farmers with no knowledge of analytical values
could not fulfill his seasonal needs. Kbd. Samad believed that there is a
need for commercially manufactured high quality multi-functional organic
fertilizer which is readily available to the farmers at peak season. The
fertilizer shall not only improve the soil fertility but also increase yield,
improve crop quality, reduce chemical fertilizer use and add values to the
produces that bring economic benefits to the farmers.
With that vision in mind, he manufactured his first commercial organic
compost in 1992 and named it as KOCH. The response of the market was
icy and not economically sustainable. Its’ use was only limited to the
nursery plants. When his second son Engr. M Omar Faruq, former
Contracts Engineer, Dubai Electricity & Water Authority, Dubai, United
Arab Emirates returned home in 1997 after 20 years of successful
engineering service abroad took the initiative to enrich organic fertilizer
with macro and micro nutrients, gave a new brand name “ChookChook”
(which means “Uptake slowly”) and take to the field crops where it
needed most.
Faruq
Fertilizers
Ltd.
Manufacturer of
Nutrient Enriched Organic
Fertilizers
ChookChook Brand
Nutrient Enriched
Organic Fertilizers
Since
2000
40% Chemical Fertilizer
Reduction
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 4
www.organicfertilizer.com.bd
2011
Engr. M Omar Faruq B.Sc. Engg (Electrical)
- Managing Director, Faruq Fertilizers Ltd., Dhaka
- Former Contracts Engineer, Dubai Electricity & Water Authority,
Dubai, United Arab Emirates.
Engr. Faruq registered a new company in the name of Faruq
Fertilizers Ltd. (FFL) with the Registrar of Joint Stock Companies and
the Board of Investment in 2000 with Kbd. M A Samad as Chairman
and Engr. Faruq as Managing Director. He had signed memorandum
of understanding (MOU) with the Bangladesh Agricultural Research
Institute (BARI) in 2002 for field research assistance. Subsequently
four crop specific nutrient enriched organic fertilizers were licensed
by the Ministry of Agriculture with the recommendations from the
Bangladesh Agricultural Research Council (BARC) between 2000 and
2006 that allowed FFL to manufacture and market in the country.
Kbd. Samad, now 95 had resigned from the company as Chairman
because of old age.
Engr. M Omar Faruq is a former Contracts Engineer, Dubai Electricity
& Water Authority, Dubai, UAE; former Editor, UAE Computer
Society, Dubai, United Arab Emirates; former General Secretary,
Bangladeshi Engineers Association, Dubai, UAE; former Assistant
Electrical Engineer, Dhaka Electric Supply, Power Development
Board (PDB), Dhaka. He is also Energy Consultant of SQ Group of
Industries, Dhaka, Bangladesh.
Engr. Faruq is an International Electrical Engineering Consultant on
energy in Industrial sector. For the last 13 years he is engaged in
designing electro-mechanical services in RMG factories in
Bangladesh. He worked with the IMTEC Gulf – a German multi-billion
dollar Electro-mechanical firm having expertise in Green Building
design, Dubai, UAE for a 3 months contract in 2008 on development
of LEED certification procedures of projects in Dubai. He also worked
(2008-2010) as an engineering expert of GTZ, Dhaka – a
development wing of German Government. He is a short term
engineering consultant to Frankfurt School of Finance &
Management, Frankfurt, Germany and is the proprietor of Faruq
M&E Consultants (www.fmec.com.bd).
4 Crop-specific
Nutrient Enriched
Organic Fertilizers
Licensed to
Manufacture &
Market
23 kgs Organic Matter
Addition for
Every 100 kgs
ChookChook
Applied
QQC Quality
Quantity
Continuity
Committed All the Way
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 5
www.organicfertilizer.com.bd
MOVING TO THE FUTURE A Sustainable
Agriculture in Bangladesh
Sustainability rests on the principle that
we must meet the needs of the present without
compromising the ability of future generations to
meet their own needs. In sustainable systems, the
soil is viewed as a fragile and living medium that
must be protected and nurtured to ensure its long-
term fertility and stability. With fast increasing
populations, shrinking cultivable lands, increasing
cropping intensity and so much talk on food security,
maintaining soil fertility is becoming one of the
greatest challenges in Bangladesh.
A good soil should have at least 2.5% organic matter,
but in Bangladesh most of the soils have less than
1.5%, and some soils have less than 1% organic
matter. It is believed that the declining productivity
of Bangladesh’s soils is the result of depletion of
organic matter due to global warming, use of
chemical fertilizers and no use of organic manures.
Thus, it is important to have organic matter in our
soil as it provides a vital link between food security
and sustainable agriculture.
The best means of improving organic matter content
in soil is alternative agricultural practices such as
crop rotation, recycling of crop residues, use of
cover crops, green manure, nitrogen fixing legumes,
animal manure and inoculums. But the practice is
critically dependent on effective implementation of
programs that require high level of farm
management skill and financial ability of the poor
farmers - in reality, both are absent.
The poor farmers of the country need readymade
and easy solutions for arresting nutrient mining and
depletion of organic matter in lieu of production of
costly and time consuming composting process.
ChookChook nutrient enriched organic fertilizer
provides that easy and affordable solution. Farmers
can get 20 kgs of organic matter and 16.5 kgs of
nutrients for every 100 kgs ChookChook applied.
ChookChook organic fertilizer improves soil fertility,
adds nutrients, increase microbial populations and
arrests nutrient erosion.
Besides, ChookChook is always available when
needed by the farmers at agri-input retailer’s shops
at hats & bazaars through a strong Supply Chain
network of Faruq Fertilizers Ltd. It is easy to
transport and less costly to stores during rainy
season or during floods.
ChookChook organic fertilizer works as a bridge
between the value added agricultural produces like
vegetables, corn, wheat, rice, pulses & oilseeds etc.,
and the value chain of town markets which is the
backbone of the Making Market Works for the Poor
(M4P) or Making Market Works for the Charland
Poor (M4C).
“ChookChook” brand nutrient enriched organic
fertilizer is a very popular organic fertilizer among
the poor farmers and is manufactured by Faruq
Fertilizers Ltd. (FFL) under license from the
Ministry of Agriculture, Government of
Bangladesh.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 6
www.organicfertilizer.com.bd
MAKING MARKETS
WORK FOR THE POOR (M4P) ChookChook NEO Fertilizer – an Input
For Value Added Crops
“I'm poor because I haven't found a way to
earn more money” - Krishna Bahadur Thapa from
Nepal replied to Paul Polak, founder of
International Development Enterprises (iDE). "What are we to do: the core farmers are now
selling the saplings?"- asked Khairul Islam to Dr.Urs
Heierli, Country Director (1987-99) of Swiss Agency
for Development and Cooperation (SDC). The
project (Village and Farm Forestry Program, VFFP,
1986) prescribes that saplings are to be given free
of charge to the poor farmers. Then, with a kind of
'coup d'oeil', speaking at virtually the same time,
they both said: "But what is wrong if farmers sell
the saplings? That means somebody is buying
them". In fact a business had been created at a
micro level.
Markets are at the heart of successful self-
sustained economic growth. Creating agri-business
opportunity for farmers like Krishna Bahadur Thapa
is required for maintaining a constant demand of
the produce that poor farmers cultivate. Linkage
with the Agricultural Value Chain (AVC) of the local
produces is a way forward for a sustainable agri-
business. But for the village produce travel through
the Value Chain up to the town market, farmers
need to (a) have value addition to their crops (b)
produce enough quantity to meet the demand and
(c) offer competitive pricing to stay in the business.
Most of the poor people in villages are small
farmers and it is crucial to increase their farm
productivity to cater the need of the value chain
demand after they are connected.
Increasing demand will put pressure on farm output
and farmers shall need to get out of the traditional
farming methodology and adopt new profit making
farming technology which requires replenishment
of organic matter and soil nutrients for value
addition and increasing crop yields.
ChookChook brand nutrient enriched organic (NEO)
fertilizers can help value addition and increase
yields of their produces. Both are income
generating tools for the farmers and are
prerequisite for entry to the agricultural value
chain.
Faruq Fertilizers Ltd., as a private sector
intervention, provides on-field and in-house
technical training to farmers, fertilizer dealers and
retailers for adopting sustainable agricultural
practice that will ensure constant demand of
ChookChook organic fertilizer in the emerging
market.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 7
www.organicfertilizer.com.bd
MAKING MARKETS WORK
FOR THE CHARLAND POOR (M4C) ChookChook Organic Fertilizer is
Excellent for use in Charlands
Charland area occurs along the major river
systems which have a complex topography.
Charland may emerge either as islands within the
river channel or as char attached to the riverbanks.
The active floodplain and charland soils occur in the
11 districts of Bangladesh i.e. Kurigram,
Lalmonirhat, Sirajgonj, Pabna, Jamalpur, Manikgonj,
Faridpur, Shariatpur, Madaripur, Chandpur and
Bhola. An estimated 6.5 million people about 5% of
the total population live on the Charlands which is
approximately 7,200 square kilometers or 5% of the
total area of Bangladesh.
The Charland has coarse textured soils, low water
holding and low nutrient capacity. There are a
number of soil health related problems in charland
which affect crop production. These problems are
depletion of organic matter, depletion of soil
fertility, nutrient deficiency, soil salinity, soil acidity,
moisture content and topsoil erosion. Soil organic
matter is a key factor in maintaining long-term soil
fertility since it is the reservoir of metabolic energy,
which drives soil biological processes involved in
nutrient availability.
In recent studies show that maize could be
cultivated in charland areas which has a high
market demand as poultry feed. But nutrient
uptake by maize is much higher compared to rice
and wheat, and consequently, high nutrient
depletion occurs in maize land.
If the poor farmers don’t get their expected yield
they will be at financial loss, their interest in
cultivation will diminish and they will sink deep into
poverty faster than can be imagined.
ChookChook nutrient enriched organic (NEO)
fertilizers can provide easy solution to the Charland
poor by replenishing organic matter, macro (N, P, K)
and micro nutrients (S, Zn, B, Mg, Mn) to various
crops like rice, maize, wheat, chili, ground nuts, pat
shaks, soybeans, sweet gourds, and sweet potato
etc. ChookChook provides 20 kgs organic matter
and 16.5 kgs nutrients for every 100 kgs applied.
Transportation of agricultural inputs is a major
limiting factor for the economic development of the
Charland poor. ChookChook fertilizers are easy for
transportation, simple to store and have no fear of
damage during rain or flood as it is sold in 2-kg
pouch compare to 40-kg sacks of other organic
fertilizers.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 8
www.organicfertilizer.com.bd
CHOOKCHOOK FOR
INCREASING
VEGETATIVE
GROWTH & YIELD OF
MEDICINAL PLANTS A Solution to
Commercial Cultivation of
Medicinal Plants
In Bangladesh
Knowledge of bioactivity of medicinal plants
existed in Indus Valley civilization (3300 BC), Ancient
Mesopotamia (3500 BC), Chinese yellow river
civilization (4000 BC) many thousands of years ago. It
was at the time of the Emperor Asoka's grandfather
Emperor Chandragupta, who was the founder of the
great Maurya dynasty (340-298 BC) that the first
European records of Indian medicinal plants appeared
which was used by the physicians and military
generals who accompanied Alexander the Great (356-
323 BC) on his campaigns against Indian continent.
Alexander died in Babylon in 323 BC. However, the
international exchange of information on India’s plant
medicine predates Alexander as Indian coriander
seeds have been found in the tombs of the Egyptian
pharaohs. This means that Indian plants were being
traded to other countries at the time of India's ancient
Indus Valley civilization. Even today, people’s positive
attitude toward medicinal plants from prehistoric to
modern times is visible.
Ayurvedic medicine is one of the oldest systems of
medicine (1500 BC) in the world using medicinal
plants. It was flourished during the time of Buddha
(around 520 BC), and was the mainstream
medication techniques during the period of
Emperor Ashoka (304–232 BC). Two ancient books,
written in Sanskrit are considered the main texts on
Ayurvedic medicine—“Caraka Samhita (500-300
BC)” and “Sushruta Samhita (800 BC)”.
Ayurvedic treatments rely heavily on herbs and
their rich and well-defined herbal pharmacopoeias.
Historically, Ayurvedic medicine has grouped plant
compounds into categories according to their
effects. The compounds are described in texts
issued by National Medical Agencies in India.
Ayurvedic medicine is also practiced in Bangladesh,
Sri Lanka, Nepal and Pakistan, and is being
produced with state-of-the-art high tech
machineries in Bangladesh in the forms of pills, oils,
and mixtures. According to the 2007 National
Health Interview Survey, more than 200,000 U.S.
adults had used Ayurvedic medicine in 2006.
Ayurvedic system of medicines is recognized by the
Government of Bangladesh and is a good
alternative medicine in both rural and urban areas.
Bangladesh possesses a rich flora of medicinal
plants. But the cultivation methodology remained
primitive and is not taken as a commercially viable
investment. The presence of big business
conglomerate like M/s. Acme, Square, Hakkani,
Hamdard in the Ayurvedic medicine manufacturing
in Bangladesh, demand for raw materials of
medicinal plants are increasing exponentially.
However, Ayurvedic medicine manufacturers are
importing 60-70% of plant materials from foreign
countries due to non-availability of enough
quantities of good quality within the country. It is
mainly due to declining soil fertility and improper or
usage of chemical fertilizer causes low vegetative
growth and yield of medicinal plants.
A sustainable approach to modernize nutrient
management of medicinal plants can only meet the
growing demand. ChookChook nutrient enriched
organic fertilizers when used helps increase in
vegetative growth, yield, chemical constituents,
fresh/dry weight and quality of medicinal plants.
Medicinal plants need organic treatment for
prevention of fungal diseases. Bordeaux mixture, a
French organic technology (1885 AD) to fight
fungicide can arrest loss of valuable medicinal
plants. Faruq Fertilizers Ltd. manufactures a
popular “Arjun” brand Bordeaux mixture for the
benefit of medicinal plant cultivators.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 9
www.organicfertilizer.com.bd
MAKING NUTRIENT ENRICHED
PHYTOPLANKTON & ZOOPLANKTON ChookChook-160 Fertilizer
An Organic Input for Vegetarian Diet of Fish
Phytoplankton is microscopic plants
that live near the water surface and create
carbohydrates through the process of
photosynthesis. Phytoplankton grows very quickly,
only living for a day or so and is eaten by bacteria or
zooplankton. When they die, they settle on the
pond floor and make the floor soil fertile and
nutritious food for floor crawling fish.
Phytoplankton needs two basic ingredients to
thrive: sunlight and nutrients. Being in tropical zone
Bangladesh enjoys warm and long sunny days
which help photosynthesis but at the same time
phytoplankton growth is limited by nutrients
deficiency in the pond water. When a plant needs
to grow, it uses solar energy to convert nutrients
like silicon and phosphorous into organic tissue.
When there is a lack of sufficient quantities of
nutrients in the water, phytoplankton cannot
complete conversion process that results in
retarded plankton population and fish remains
malnourished.
Besides they need a wide variety of chemical
elements i.e. nitrogen (N) and phosphorous (P) are
critical and are like fertilizers that we add to crops.
These elements are used to make proteins, nucleic
acids and other cell parts of the phytoplankton that
are essential for survival and reproduction. They
also require silicon, iron, copper, zinc and cobalt for
maintaining a healthy and strong growth.
Zooplanktons are microscopic animals that live in
deeper water and eat phytoplankton. As such their
bloom is tied to phytoplankton population density
in a pond. It is a vital component of sea and
freshwater food webs. The smallest zooplanktons
are eaten by the larger zooplanktons which, in turn,
are eaten by fish, aquatic insects and so on.
Zooplankton leisurely swims in the water and
obtain their energy from consuming organic
compounds, such as phytoplankton or other
smaller zooplanktons. Malnourished phytoplankton
can’t make zooplankton strong, energetic and
healthy.
Zooplankton are the initial prey item for almost all
fish larvae as they switch from their yolk sacs to
external feeding. Fish rely on the density and
distribution of zooplankton in the pond to match
that of new larvae which will otherwise starve to
premature death.
ChookChook-160 nutrient enriched organic (NEO)
fertilizer can provide easy solution to the fish
farmers by replenishing nitrogen (N), phosphorus
(P), Potassium (P), Zinc (Zn) and other trace
elements like silicone (Si), copper (Cu), iron (Fe) and
cobalt (Co) in the ponds. This increased nutrient
availability in the water accelerates exponential
growth of highly nutritious phytoplankton and
zooplankton populations that are essential source
of nutritious food web of the fish in a pond.
When both nutritious phytoplankton and
zooplankton are in the diet of pond fish in
abundance, it becomes healthy, stout, lively, shiny,
testy, and attains commercial size within a period
shorter than usual time making it profitable
business venture for villagers.
FFL ensures availability of ChookChook-160 nutrient
enriched organic fertilizer at village hats & bazaars
through its’ strong supply chain network.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 10
www.organicfertilizer.com.bd
14 YEARS OF EXPERIENCE IN VALUE
ADDITION TO CROPS ChookChook Nutrient Enriched
Organic Fertilizers
Value addition to an agricultural produce has a
particular importance as it offers a strategy for
transforming one set of characteristics to other
characteristics that are more preferred in the town
markets which makes the effort demanding and
profitable. Farmers of Bangladesh especially those
who are living in Charlands and pro poor areas are
selling their agricultural produces “as is cultivated”
at the nearest small hats. The income is not enough
to maintain their livelihood and reinvest in
cultivation in the next cropping season. Therefore, a
profitable value-added strategy is critical to the
long-term and sustainable economic development of
most farmers in Bangladesh.
The problem lies with the lack of knowledge of
choosing appropriate crops for cultivation that has
demand in town markets, absence of technical
know-how of the best management practices of
plant nutrients, non-availability of quality
agricultural inputs like high yield variety (HYV) or
hybrid seeds, and appropriate fertilizers and
pesticides.
A strong and solvent agri-inputs supply chain can
provide quality seeds, fertilizers and pesticides for
value addition to the crops. A vibrant agricultural
value chain can bring dynamic wholesale purchasers
to village markets from town markets. Informative
training programs of market dynamics and linkages
to town markets shall make the Charland and pro-
poor farmers financially solvent.
Plants need continuous supply of proper food for
the development of their reproductive system and
to remain strong and healthy for producing new
generations. Nobody can expect higher yields,
quality fruits and edible leaves from plants by
keeping them hungry and malnourished.
ChookChook nutrient enriched organic fertilizer
guarantees availability of plant nutrients N, P, K, S,
Ca, Zn, Mg, B, Mn, Mo, Si, Co etc. in addition to
organic matter, oilcake, bone meal and large
brigades of helpful microbes.
Various research institutes under Bangladesh
National Agricultural Research System (NARS) had
carried out field trials of ChookChook organic
fertilizers in both on-station research farms and
farmers’ fields on rice, potato, tomato, okra,
turmeric, banana, tobacco, groundnuts etc. showed
that application of “ChookChook” brand crop-
specific nutrient enriched organic fertilizers can
effectively reduce 10% use of nitrogenous fertilizers
and 25% other chemical fertilizers like phosphorous,
potassium etc. without sacrificing higher yield of
crops.
Besides ChookChook fertilizer increases fertilizer Use
Efficiency and gives at least 25% value addition to
crops, fruits and forest trees that financially benefits
to a large number of farmers.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 11
www.organicfertilizer.com.bd
A VIBRANT SUPPLY CHAIN OF
FARUQ FERTILIZERS LTD. ChookChook Packaging is
Water Proof
Thousands of poor farmers in rural and
charland areas do not have access to affordable
agricultural inputs such as high quality seeds,
fertilizers and pesticides to raise their farm
productivity even though number of hats and
bazaars has been increased in the recent past. But
in the absence of reputed agri-inputs
manufacturers and importers, the quality of agri-
inputs available at the remote hats & bazaars is
deplorable and many times harmful to the crops. As
a result conscious farmers have to travel a great
distance in search of quality and reliable agri-inputs
and the travel expenses unnecessarily added to
their cultivation cost. Therefore, development of
qualified rural agri-inputs retailer’s network is
critical for accelerating the access of the rural poor.
Faruq Fertilizers Ltd. (FFL) has taken initiative to
serve the charland poor farmers with the popular
“ChookChook” brand nutrient enriched organic
fertilizers for adding value to the crops that will
have visible incremental financial gains (VIFG) to
the poor farmers.
ChookChook organic fertilizer is packaged in smaller
size 2-kg pouch to improve affordability of farmers
and for easy transportation by boats through
khals/rivers and by bicycle through narrow mud
roads.
ChookChook packaging is water proof to prevent
damages during rainy season, heavy rain or flood. It
remains intact even if submerged in flood water.
FFL always invest to make the supply chain vibrant
and ensure quality organic fertilizers that in turn
increases demand of ChookChook fertilizer.
Technical training is constantly provided to all
actors of the supply chain like farmers, fertilizer
retailers and dealers for maintaining steady and
sustainable demand growth of ChookChook
fertilizer.
FFL creates awareness among the farmers by doing
farmer (men & women) meetings at hats & bazaars,
distributing leaflets, hanging festoons and banners.
FFL regularly provide trainers’ trainings (TOT) to
Sub-Assistant Agricultural Officers of Department of
Agricultural Extension (DAE) in order to make the
ChookChook supply chain more functional and
farmer’ friendly.
The existence of innovative and vibrant value and
supply chain is the real engine for a successful M4P
or M4C approach. Value addition to crops at village
level is the core strength of all such activities.
ChookChook is the organic fertilizer that makes it
happen.
ChookChook Organic Fertilizer Supply Chain
ChookChook
Fertilizer Central
Distribution Centre
at Dhaka
Agri-inputs dealer at
each Upazila
Agri-inputs retailers
at each Union
Agri-inputs retailers
at remote hats
Corporate Clients
Institutional Clients
Departmental Stores
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 12
www.organicfertilizer.com.bd
CHOOKCHOOK NUTRIENT ENRICHED
ORGANIC FERTILIZERS A most popular branded Organic
Fertilizer in Bangladesh
“ChookChook” is a registered brand
name of Faruq Fertilizers Ltd. It is a Bengali word
which means “Up taking slowly”. 70-75%
ingredients of ChookChook nutrient enriched
organic fertilizers are well decomposed poultry
excreta, oilcake and bone meal. Remaining 25-
30% ingredients are macro (N, P, K), micro
nutrients and trace elements (S, Zn, B, Mg, Mn,
Mo, Fe, Cu Si, Co). Each of the pouches has
printed instruction of fertilizer application doses
to guide farmers of scientific recommendations
that eventually helps reduce unbalanced use of
chemical fertilizers.
2 kgs pouch
ChookChook-102 for Plantation Crops & Medicinal Plants Nutrient status: Organic matter (OM) 25.25%, N:P:K , 2:3:3
Betel leaf, rubber, tobacco, tea, sugarcane,
bamboo etc. Medicinal plants: Stevia, bramhi, peepul,
2 kgs pouch
ChookChook-150 for Tuber, Root, Bulb, Rhizome Crops, Medicinal
Plants Nutrient status: Organic matter (OM) 23.0%, N:P:K, 4:4:6
Tuber crops: Potato, sweat potato, casaba, groundnuts etc.; Root crops: Radish, carrot, aroid etc;
Bulb crops: Onion, garlic etc.; Rhizome crops: Ginger, turmeric etc.; Flower plants: Tuberose,
gladiolus, dalia, lily, tulip etc. Medicinal plants: Ashwagandha, satamuli, bhui-kumra
2 kgs pouch
ChookChook-160 for Fish, Vegetables, Cereal, Fiber, Oilseeds &
Pulse Crops & Medicinal Plants Nutrient status: Organic matter OM) 17.9%, N:P:K, 4:2:4
Fish: Production of phytoplankton and Zooplankton in ponds. Vegetable crops: Tomato, brinjal, chili, capsicum, okra, cabbage, cauliflower, broccoli, amaranths,
coriandrum, pudina, cucumber, gourd, bitter gourd, sweat gourd, pumpkin, water melon,
yardlong bean, pea etc.; Cereal crops: Rice, wheat, maize etc. Fibre crops: Jute, cotton, etc.;
Oilseeds crops: Sesame, linseed, castor, niger, sunflower, soybean, rai, mustard etc., Pulse crops:
Lentil, chickpea, mungbean, blackgram, grasspea, cowpea etc. Flower & pot plants: Rose,
chrysanthemum, marigold and other winter flowers, ornamental plants and pot plants etc.;
Medicinal plants: Basak, kalmegh, tulsi, bhui-amla, kakmachi, jaitri, thankuni, telakucha,
nishinda etc;
2 kgs pouch
ChookChook-171 for Fruits, Medicinal & Forest Trees Nutrient status: Organic matter (OM) 21.0%, N:P:K, 3:4:5
Fruits: Banana, papaya, pineapple, lemon, mango, litchi, coconut, arecanut, guava, kool, avocado
etc. Flowering trees: Sheuli, krishnachura, radhachura etc. Medicinal trees: Amloki, Hortaki,
Bohera, Joyfal, neem, ashoka, arjun, gulanjan etc.; Forest trees: Mehagani, segun, gorjan, korai,
kadam, chambol etc.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 13
www.organicfertilizer.com.bd
CLIENTS WE SERVE & SUPPLY Those Who Wants to Improve Livelihood
Ambitious, creative and open to profit
making technology for adding value to crops,
fruits, medicinal plants & fish is what we look
for in our clients. We serve those clients who
want to improve their own livelihood. We
provide support to clients who want to remain
ahead of their competitors by selling produces
at higher prices at the market place.
We serve a diverse client base, from fanciful
individuals to commercial growers. We devote
our time and technology for developing a
profitable strategy for our clients. We train
trainers to provide highest quality after sales
services to our valued clients.
We have public-sector clients like Department
of Agricultural Extension (DAE) and Bangladesh
Agricultural Development Corporation (BADC),
and we understand how difficult it is to
successfully work with the government
agencies for the last 12 years.
Following are our list of some clients for whom
we are proud of:
A. Institutional Clients
1. Department of Agricultural Extension (DAE)
2. Bangladesh Agricultural Development Corporation (BADC)
3. International Rice Research Institution (IRRI), Bangladesh
4. WorldFish Center, Bangladesh
B. Corporate Clients
1. British American Tobacco Bangladesh (BATB)
2. Northern Agriculture & Cultivation Co. Ltd. (Ejab group)
3. Giant Agro Processing Limited
4. Supreme Seed Company Ltd.
5. Bombay Agro Ltd.
6. Flamingo Agro Tech Ltd.
C. Departmental Stores
1. Agora
D. Non-profit Organizations
1. International Development Enterprise Bangladesh (iDE-B)
2. Save the Children
3. Nabo Jibon
4. Dweep Unnayan Sangstha
E. General Sales
ChookChook fertilizer is distributed throughout the country
by a strong Supply Chain network.
Company Profile 2014----------------------------- Faruq Fertilizers Ltd. ---------------------------------------- Page 14
www.organicfertilizer.com.bd