DIVERSITY MULTIMEDIA

Enhance Your Diversity Communications Let Video Tell Your Diversity Story!

DIVERSITY VIDEOS In August 2009, Americans watched 10 billion videos on YouTube according to ComScore. Video is a trend that continues to grow and is changing how company’s communicate externally to their customers and vendors and internally to their employees and leadership. FHG’s multimedia services can help your firm leverage video to enhance your diversity communications. When asked to sponsor a bar association event or CLE program, consider video taping the event to use as part of your diversity branding and marketing.

Create Diversity Videos That Turn CLE Seminars Into Brand Building Marketing Opportunities You select the event and FHG will video tape the program under one of the following three FHG web TV shows that will allow you to highlight your diverse lawyers, scholarship programs, recruitment programs and community service. Included in the production is your firms sponsor recognition at the beginning and the end and an interview of one of your firm’s diverse lawyers at the event. At The Bar – This FHG production captures video footage of bar events to highlight the awardees, speakers and special guests. We can also interview attending in-house counsel of your choosing. Sponsor a segment or become the exclusive sponsor. The Business Law Review - This web TV show is targeted to feature in-house counsel and a diverse lawyer in a round table discussion on hot legal issues. This production is best for CLE programs. FHG will video tape the CLE and capture a post seminar interview of your lawyer and designated in-house counsel in a discussion on the CLE topic that will become the featured episode. The Advocates Report - This web TV show will highlight minority government and public interest lawyers. This show is an opportunity for sponsors to highlight government clients and supported pro bono program leaders. Tell us the event where a government client or public interest lawyer is speaking and we will video tape the seminar and capture a post seminar interview with your firms diverse lawyer.

These web TV shows will be featured on two of the 5 Minority Counselor websites and included in our publications distributed to in-house counsel, the legal community and minority community organizations. Sponsor these web TV productions and you will be able to: • Include the videos in your newsletters • Post them on your firm website • E-mail the video to clients • Track the number of views • Include a link to the video in other publications.

MULTIMEDIA PRODUCTION

Turn Legal Articles Into Talk Shows A Video Pictorial Tells A Thousand Words

If an event is not big enough to video tape but you want to take photos to share, FHG can convert your photos into a branded video pictorial that can be shared and tracked for the number of views. Click the below image to view an example.

Create Your Own Private Label Diversity Show, Or Use Video Pictorials To Tell Your Story

Through video your clients will able to SEE that your firm supports diversity rather than just read about it.

Every year your diverse lawyers may be publishing articles on hot legal topics that may are may not get read, despite being published in a high profile type legal magazine, journal or firm newsletter. Why not turn your diverse lawyer’s articles into a firm branded “Diversity Talk Show” that can be tracked for viewership. Here’s how it works - You send us the article and we will send out a videographer and producer who will interview the lawyer about the issues addressed in the article in a question and answer format. The interview will be shot in one of three formats: 1. Reality Show –this interview format captures

your diverse lawyer in their office environment revealing the “behind the scenes life of the lawyer” as an intro into the interview on the article subject.

2. Dateline News - interview format captures the diverse lawyer in a talking head type interview where the lawyer is interviewed by a FHG reporter remotely with a split screen discussion about the article; or

3. Roundtable– interview format captures the diverse lawyer in an at the desk interview with an FHG show host talking about their article topic.

Each article and lawyer interview will be an episode that is part of the firm’s branded show of 5 episodes. FHG will create a branded electronic e-mail newsletter that embeds the video to be e-mailed clients or internally. Included in the e-mail will be the print version of the article.

DIVERSITY WEB TV CHANNEL To help you distribute your diversity videos and enhance their visibility, FHG offers firms their own Web TV Channel on our 5 Minority Counselor websites. Unlike other online video services, FHG specializes in marketing and promoting your firm’s diversity to corporate clients and minority communities. With a Web TV Channel you can have a single location where you can host all the firms diversity related video content to share and for archiving. The Web TV Channel will be your video library where clients can view all your videos when they click to view one video. FHG will drive the traffic and make event promotions easy. Don’t just tell your diversity story to the “choir”, let the world know about the great diversity programs your firm is hosting and use your own Web TV channel as your platform that demonstrates your firm’s commitment to diversity. Videos will be searchable by title, tags, channels and more. Through your channel, you can track the number of views which serves as a report tool on the success of the video campaign Become a sponsor and get a channel on all 5 Minority Counselor websites. You can also post CLE videos for clients to view.

DIVERSITY PROMOTION PORTAL

George Gonzales Diversity Director ABC Law Firm

Do you send press releases regarding your diversity events and hope they get published? FHG can solve all of your diversity promotions and news publication problems with a Firm Diversity profile on all of our 5 Minority Counselor websites. When you subscribe to FHG’s Minority Counselor network, all of your press releases or news about your minority lawyers will be published on the news section of our site. With the firm profile, you get: 1) to post photos from diversity events, 2.) post all your diversity newsletter & brochure publications, 3.) post all your events on the firm profile and on the national events page. When you post your event, you get a “micro webpage” to promote your event on the internet (it will be indexed on Google. You can get rid of the pdf flyers & e-mail a link instead) Also included is a 4.) video player that is connected to your Web TV Channel, 5.) the ability to post podcasts of your diverse lawyers and 5) blogs where you can upload all articles written by your diverse lawyers. All these tools allow you to promote your diversity and all the content is indexed on Google with links back to your law firm website. Our sites drive traffic to your firms webt site. Unlike other social media sites, the 5 Minority Counselor sites are “Professional Networking” sites for minority lawyers and diversity leaders. Your firms profile will be searchable from the special Law Firm Pages on each site. We promote your firm’s diversity and give you tools to make it easy.

PILOT WEB TV SHOWS

The Advocates Report (now called “At The Bar”)

Celebrity Interview at Bar Event

Lawyer Interview

Celebrity Keynote Speech

Key Government Lawyer Trailblazer Award Speech

At The Bar History Lesson

Click images to view videos

MULTIMEDIA PRICING

Video Production & Distribution Services

Prices Per Event or Per Production

At The Bar - Branded per Segment (1 day events) or sponsor 7 Bar events at $15,000 and save

$2,500

At The Bar – Exclusive Event Sponsor $5,500

Private Label Branded Firm Show 5 episodes (locations T.B.D.)

$7,500

Video Pictorial $750

E-Newsletter Design & Lay-Out That Embeds Video For Distribution

$750

Design & Develop Firm Diversity Web TV Channel On 5 Minority Counselor Websites 1 year subscription

$5,500

Firm Profile 1 time set- up on 5 Minority Counselor Websites -1 year subscription ($750 annual updates)

$2,500

Video Upload Fee to You Tube $10 per upload

Sponsor 7 At The Bar Segments and save $215 per sponsorship for a $1,505 total savings.

Multi- Event Special