fhl suitecommerce

What’s nextis anyone’s guess

Multiple business models is the norm

Customer experience is king

Today’s Commerce Challenges

Systems redesigned around the customer, not channels

Foundational orientation around the customer

The WayForward

Customer Commerce

Innovative Experiences

360° Customer View

Intelligent Order Orchestration

Unlimited Expansion

Single CloudPlatform

Omnichannel customer view

Integrated customer service

Personalization and segmentation

SuiteCommerce Delivers

Full transaction history

One truth across all channels

Lifetime profit measurement

Business Driver

360o Customer View

Innovative Experiences


Business Driver

Responsive design starter store

Future-proof architecture

B2C caliber experience

Consistent and compelling experiences

Differentiation

Performance and scalability

Support multiple devices

Industry-standard technology


Business DriverManage orders from multiple channelsReal-time inventory visibility for business and customerConnect global supply and distribution chains

Centralized order & inventory management

Continuity and subscription orders

Countless inventory locations

Customizable order routing rules

Unification of supply chain and customer demand

Intelligent Order Orchestration


Business DriverUnlock global opportunity Complexities of multi-language, -currency, and -taxSeparate systems make expansion cost-prohibitiveMultiple business models and brands

Multi-language, -currency, -tax

B2C and B2B on same platform

Multi-site capability speeds growth

Unlimited subsidiary reporting

Native translation of UI

Unlimited Expansion


Business DriverMaintaining separate systems Fragmented development expertise Real-time, company-wide data visibilityImplement and enforce business logic once, everywhere

Unified ecommerce and in store with backend business systemsNo integration costsSeamless upgrades, always on latest releaseEnterprise-wide data visibility

Single Cloud-Based Platform

Path to Customer Commerce

ORDERMANAGEMENT

CRM

SuiteCommerce

Complete design flexibility

Leverage pre-builtstarting point store

Mobile

Multi-sites on single platform

Interactive shopping

Dynamic merchandising

Faceted search and guided navigation

Advanced promotions and pricing

Ultimate Online Shopping Experience

Design the Experience

You Want for Your Brand

Mobile

Brands

Countries

Languages

Currencies

Business models

Multiple Sites, One Platform

Site Performance

Content Delivery Network (CDN) Single Page Architecture (SPA) +

Fast sites increase salesconversion & page views

Fast sites improvecustomer satisfaction

Fast sites rank higherin search engines

Recentlyviewed items

Advancedproduct imagery

SocialSharing

Reviewand Ratings

Interactive Shopping

SEO

Flexible SEO framework

Full control over SEO elements

301 redirects

Schema.org support

Site Search and Guided Navigation

Searchandise

Tailored page display

Solr site-search

Quick view

Faceted navigation

Promotion targeting

Advancedcoupon capabilities

Customer specific &volume based pricing

Unify promotionsstrategy acrossevery touchpoint

Flexible businessuser controls

Pricing and Promotions

Dynamic Merchandising

Strategiccross-sells and up-sell

Display products and content based on business logic

Flexible merchandising rules

Customisable Cart & Checkout

Multiple payment options

Flexible checkout flow

Saved customer information

Saved cart

Mini cart

Customer Center

Initiate service and support

View order history

Track shipments

Manage addresses, emails,credit cards, preferences

Easily reorder itemsInitiate returns

Search & Catalog Promotions Content

Pricing Merchandising Permissions

Cart Checkout Account

SuiteCommerce Services

ERP CRM Global

SuiteCommerce Architecture

SuiteCloud Commerce APIs

SuiteCloud Platform

SuiteCommerce Reference AppsB2B B2C POS

Full Range of Services

Develop & Implement

Support

Training

Optimize

3,200+ B2B and B2C websites

1.3 billion unique website visitors yearly

10 million web orders processed yearly

54 million products managed

Performance

Ecommerce part of the suite since 1998

SuiteCommerce launched May 2012

Retail Anywhere acquired November 2012

OrderMotion acquired May 2013

Venda acquired July 2014

Investments

SuiteCommerce Momentum

Partner Commerce SolutionsPayment Int’l ShippingMarketplace

IntegrationConfigurator

Int’l Ship

3PL Connectors

Catalog Site Search

Warehouse Management

Marketing Automation Cart Abandonment

Personalization

Ratings/Reviews

Shipping Social

• Bootstrap• Akamai• Shopflow• Backbone

Underlying Technologies

• Initial Setup• Ongoing Technical Support• Upgrade and Version Management• Creative Design v Response• Customisation Management• Sandbox Environment• Custom Payment Gateways

Unique Challenges

Order Management Helping Sellers Grow Their Business and Become More Profitable

Omnichannel Commerce and Fulfillment in the Cloud

Customer / Partner Management Catalog / Search Content Management Merchandising Promotions Personalization Guided Selling Configuration / Visualization Reviews Wishlist / registry

Price Availability / Promising Cart Management Entitlements Quoting / Contracts Shipping and Tax Appointments Payment Fraud Address Verification

Sourcing and Scheduling Order Orchestration Warehouse Management Drop Ship / Supplier fulfill Delivery Management Service Fulfillment Digital Fulfillment Subscriptions Exception Management

Changes and Cancellations Returns Exchanges Appeasements Reverse Logistics Self-service Warranty Repair Knowledge Base

Web Mobile Social Call Center Store Field Sales Next

Engage Transact Fulfill Serve

Business User Management Tools Reporting / Analytics Cloud-based Platform

Warehouse Stores Vendors 3PLs Partners Service Partners Next









Deliver the perfect order every time and customers will keep coming back and

become advocates!

Order Management Connect Commerce to Your Supply Chain

Automated Order Processes

Intelligent Fulfillment Decisions

Flawless Fulfillment Execution

Order Management Enables the Ultimate Omnichannel Goal

Continuity

Save the Sale

Ship

from

DC

Ship from

Store

Digital / ServiceFulfillment

Home Delivery

Cros

s-ch

anne

lRe

turn

s

Drop Ship

StorePick-up

Ship to Store

Buy Anywhere

Fulfill Anywhere

Return Anywhere

Omnichannel Order Management Provides Significant Business Value and ROI

Satisfied omnichannel shoppers buy more

Higher customer satisfaction, retention, re-order/ renewal

Avoid lost sales due to stock-outs

Expand assortment without expanding store footprint

Store fulfillment drives incremental store purchases

More effective cross-sell and up-sell

Happy customers advocate your brand

React quickly to changing market demands

Increase Revenue

Omnichannel Order Management Provides Significant Business Value and ROI

Increase inventory turns

Reduce fulfillment costs

Scale fulfillment productivity while minimizing labor costs

Reduce costs to maintain and change fulfillment processes

Increase customer service productivity

Enable store associates to better serve omnichannel consumers

Avoid markdowns

Improve Profitability

Order Management Delivers the Experience, Process and Capabilities for Omnichannel

Call Center Store Supply Chain Manager

Commerce Systems (API) Contact Centers (API) POS (API)

Capture Orders Order Status Cancel / Change

Save the Sale Ship from DC Ship from Store

Store Pick-up Ship to Store Drop Ship

Home Delivery Continuity Installment Payment

Personalization Service Provisioning Digital Fulfillment

Backorders Returns Recalls

Item Inventory Promising

Order Shipment Payment

Pricing / Promos Returns Work Orders

Purchase Orders Receiving Transfer Orders

Customer Analytics Services

User Experiences

Processes

Capabilities

Where It All Comes Together

CRM – SERVICE

UNIQUE CHANNEL EXPERIENCES

MERCHANDISING

ERP

CRM – MARKETING

STORE SYSTEMS

MDM CONTENT

SUPPLY CHAIN

OrderManagement