fhn ignite r&r best o_gip award
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oGIP the first generation – the legendary
AIESEC FTU HANOI | 01.07.2013 – 30.06.2014
National R&R ApplicationBest oGIP
Award
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oGIP the first generation – the legendary
July2012-June2013
July2013-June2014
0
2
4
6
8
10
12
Realization results
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oGIP the first generation – the legendary
NPS monthly reportJuly2013 – June2014NPS total = 100
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oGIP the first generation – the legendary
One case was reported and solved with clear comment
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oGIP the first generation – the legendary
Penalty point…
We got ZERO of it
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I. Customer Experience management
oGIP the first generation – the legendary
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oGIP the first generation – the legendary
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oGIP the first generation – the legendary
Quality Standards Check list is applied, supported by Service and International Relation function with tools and materials provided to EP such as Interview Competencies in Pre-Interview and SRB; OPS and CPS or articles to negotiate with potential IR partners
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oGIP the first generation – the legendary
We have built clear working process and JD of EP and Buddy with at least 03 personal meetings between them
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oGIP the first generation – the legendary
iSOS is promoted to EP via Match-to-Realize Newsletter and in EP-Buddy after Match meeting
iSOS app on mobile
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oGIP the first generation – the legendary
Insurance offer is communicated to EP in after-match meeting between EP and buddy, in "Preparation" part and material is sent after the meeting
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oGIP the first generation – the legendary
One open case was reported due to the misunderstanding of EP and TNM in host LC. EP manager had talked to both of them to solve the problem.
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oGIP the first generation – the legendaryDetailed CV training was included in OPS and follow-up newsletter
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LEAD was included in OPS
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oGIP the first generation – the legendary
3 newsletters for Raising and 1 newsletter for Matching have been sent to EPs
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oGIP the first generation – the legendary
II. Information Management
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oGIP AFs app screenshot: all forms are set status
oGIP the first generation – the legendary
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oGIP the first generation – the legendary
IR survey App is used to get details from LCs
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oGIP the first generation – the legendary
oGIP Partnerships app is used to save all partnerships done
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oGIP the first generation – the legendary
MC gift (OP database) of Unilever Databse utilization
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oGIP the first generation – the legendary
Audits were all filled and submitted completely, the first one was delayed by the technical trouble but submitted in the end
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oGIP the first generation – the legendary
OGX Experience tracker updated
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oGIP the first generation – the legendary
National OGX meeting attended (may and june)
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oGIP the first generation – the legendary
III. International Relations Management
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oGIP the first generation – the legendary
EP information and matching updates are always put into the National searchtool on time as NST request for Searchtool revamp or within 48 hours after new partners updated :D
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oGIP the first generation – the legendary
Partnership framework sample: LC Nagoya in Japan
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oGIP the first generation – the legendary
EP profile templates
EPs are promoted in Global Exchange groups on Facebook
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oGIP the first generation – the legendary
IV. Goals Management
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oGIP the first generation – the legendary
Ra-Ma-Re report (achieve vs.goal) Batch 1 2014
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oGIP the first generation – the legendary
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oGIP the first generation – the legendary
Goal vs. Achieved monthly
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oGIP the first generation – the legendary
7 matches analysis
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oGIP the first generation – the legendary
V. Innovation and Initiatives
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1 match IT with Germany1 match ET with Japan
oGIP the first generation – the legendary
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oGIP the first generation – the legendary
EP sharings and promoted
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oGIP the first generation – the legendary
EP sharings and promoted
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oGIP the first generation – the legendary
Spring recruitment
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oGIP the first generation – the legendary
Summer recruitment with new look
Fanpage posts are classiffied into columns with designed templates
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oGIP the first generation – the legendary
Activeness on commission
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oGIP the first generation – the legendary
Initiative and Innovation with
results of OC ProjectManage Brand
Brand Evaluation
Designing identity
Brand Strategy
Research and
analysis
• Market research
• Segmentation • Define target
customer
• Clarify vision • Brand Positioning• Value proposition:
Professional, Cultural, Global
• Message created: “Globalize your internship”
• Marketing communication approach: brand toolkit and standard
• Trademark creation
• Revise and Audit• Develop look and feel• Prioritize and application
• Maintain quality control
• Feedback and response tracking
• Develop in new perspective
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oGIP the first generation – the legendary
New look of GTP
Message: “Globalize your internship”
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oGIP the first generation – the legendary
Idea: “The Suitcase”
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oGIP the first generation – the legendary
Column-based Fanpage promotion
EP sharing Tips
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oGIP the first generation – the legendary
Column-based Fanpage promotion
TNs promoted
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oGIP the first generation – the legendary
Column-based Fanpage promotion
Your Global Talent(bring the external Students closer to GTP)
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oGIP the first generation – the legendary
Fanpage result
See more at: https://www.facebook.com/gip.aiesecftuhn
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oGIP the first generation – the legendary
Chart of net likes changed in Promotion Peak
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oGIP the first generation – the legendaryWarm-up post for promotion
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oGIP the first generation – the legendary
Recruitment launched announcement
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oGIP the first generation – the legendary
TN promoted Post Reach: 2066
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oGIP the first generation – the legendary
Frequencies of Post Reach
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oGIP the first generation – the legendary
Initiative and Innovation with results of OC IR
How to set partnershipHow to do market research and analyze the results
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IR Overall Process
oGIP the first generation – the legendary
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Market Research and Data Analysis
Plan for New Partnership
Raise Contacts and Deliver
CRM
oGIP the first generation – the legendary
Maintain Partnership and Scale up
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oGIP the first generation – the legendary
Market Research and Data Analysis
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Data Analysis
oGIP the first generation – the legendary
o Support in evaluating and sensing potential targeted countries
o Get insight about partnership basing on Past, Current and Future Information
o Support in process of contacting and negotiating
Why is DA relevant?
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Data Analysis
Use analytical
and strategic thinking
to evaluate
Revise strategy
and implement
oGIP the first generation – the legendary
Strategic Plan
Utilize available
tools
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Data Analysis
oGIP the first generation – the legendary
Tools
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m
Myaiesec.n
et
DAAL
Available
Form Tracker
(AFT)Customer
GaugeoGIP the first generation – the legendary
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Market Research
oGIP the first generation – the legendary
Tools
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m
Myaiesec.n
et
Available Form Tracker (AFT)
oGIP the first generation – the legendary
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Data Analysis
oGIP the first generation – the legendary
Analysis Reports
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oGIP the first generation – the legendary
Raise67%Re
al-ize33%
Realize/raise Ratio
MT56%ET
15%
IT29%
Sub-product proportion
9%18%
64%
9%
Language Require-
ments
English (Basic) English (Good)English (Excellent) English (Native)
Jan Feb Mar
April
May
June
July Aug Sep Oct Nov Dec
Number of Matched
1 3 5 1 3 2 1 2 2 2 2 2
0.53.5
Matching TimelineNumber of Matched
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TT TN Analysis report of Japan
oGIP the first generation – the legendary
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Market Research
oGIP the first generation – the legendary
How to do smarter Market
Research?
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Balance
Based on Student Survey and Interview
Consolidation
oGIP the first generation – the legendary
Supply Analysis
Based on Data Analysis
Demand Analysis
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oGIP the first generation – the legendary
Plan for new partnership
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Prepare materials and CRM
tools
oGIP the first generation – the legendary
Finalize Country
Partnership
Framework
Collecting Potential Contacts based on Market
Research and Data Analysis
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oGIP the first generation – the legendary
What are Potential Contacts?
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High number of TN
Realization
Realization is widely distributed to
different countries
Number of Sub-product Re align
with EP’s Background
High Overall Score in NPS
oGIP the first generation – the legendary
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oGIP the first generation – the legendary
Materials and CRM Tool
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Approaching Email
oGIP the first generation – the legendary
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EP Profile
oGIP the first generation – the legendary
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oGIP Introduction
oGIP the first generation – the legendary
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Timeline and X pipeline
oGIP the first generation – the legendary
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Tracking Tools
oGIP the first generation – the legendary
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oGIP the first generation – the legendary
Raise Contact and Deliver CRM
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Raise ContactsUsing Contact Collection, send Email attaching all necessary
materialsUsing analysis from OC DA to
define strategy (how, when, etc) to send Email
oGIP the first generation – the legendary
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Implement CRM tool which focus on Value Based
Partnership framework
Maintain constant rate of using CRM
oGIP the first generation – the legendary
Deliver CRM
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oGIP the first generation – the legendary
OC IR structure
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OCP IR
IR Manager OC Data Analysis OC Virtual Marketing
oGIP the first generation – the legendary
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oGIP the first generation – the legendary
•Increase number of matched Exchange Participants based on partnership among AIESEC network
IR Manager•Smart
strategies for new partnership, strategic plan for IR growth
OC Data Analysis
•Raise LC Reputation, Exchange culture of LCs and reach new potential markets
OC Virtual Marketing
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oGIP the first generation – the legendary
Year long promotion and two recruitments were conducted in Batch 1
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oGIP the first generation – the legendary
For full application package please visit: http://bit.ly/BestoGIPawardapp
Thank you for reading!
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oGIP the first generation – the legendary
To whom who may concern,My name is Nguyen Minh Thu and I am currently the VP of OGX team of AIESEC in NEU. I am writing this letter to show my great appreciation to Ms. Hang who is VP oGIP of LC FTU Hanoi and her team with their great support.During the time I, as VP OGX, prepared the process of selection rounds for recruitment; I received many support from LC Hanoi and LC FTU Hanoi in consulting for me the content for this recruitment. Especially, this time we conduct for the first time two rounds selection including Pre-interview and Student Review Board, so Ms. Hang helped me a lot because FTU has done this kind of selection many times before. We had personal meeting and she also shared her experience and the way her team did International Relation. The meeting was very helpful for me and my team to successfully recruit some good EPs this time.
As we are doing the same job which is delivering good experience for EPs, I really appreciate all other VPs support and the collaboration among LCs can create a strong network in which we help and learn from each other. I believe that in the future, we can do some bigger things to connect and together make greater impact on the youth in Vietnam.
Endorsement letter