1

2

FHW CHINA 2015 General Information

FHW CHINA 2015 drew to a successful close at Hall 16.2, Area C, China Import and Export Fair Complex on September 24,

2015. The total exhibition area nearly access 10,000 square meters. 343 enterprises from 20 countries and regions

participated, among which 201 were Chinese companies and 142 were oversea companies. The exhibits covered over 40

categories. Thousands of them had been seen in China market for the first time. Opening at September 22, the 3-day fair

attracted 17.5 thousand person-time buyers and 5,200 registered trade buyers. There were 12 on-site activities, like seminar,

tasting event and business matching meeting. Over 40 well-known traditional and new media did comprehensive report on

FHW CHINA 2015 before, during and after the fair. The media partners included “China Food Newspaper”, “TYJZK”, “Purchase”

magazine, “Food Focus Thailand” (Thailand), “Beverage & Food World” (America), Guangdong TV, Guangdong TV Exhibition

Channel , 21food.cn, foodmate.net, hc360.com and FOOD2CHINA. Official website, WeChat and other social media platforms

were also used to the advantage of fair promotion.

Below is basic data of FHW CHINA 2015 and its caparison with FHW CHINA 2014:

About 400 enterprises from 20 countries/regions (China included) participated in FHW CHINA 2015. Figure 1 is regional

distribution of the exhibitors.

Beijing, 0.35%

Fujian, 1.35%

Guangdong, 68.76%

Guizhou, 1.35%

Hainan, 1.35%

Hunan, 1.35%

Jilin1.35%

Jiangsu1.35%

Liaoning,1.35%

Inner Mongolia,

1.35%

Hong Kong and Macao,

11.2%

Shandong2.35%

Shanghai 5.26%

Zhejiang, 1.28%

Argentina3.23%

Australia2.15%

Brazil1.08%

Indonesia1.08%

Peru1.08%

India2.15%

Belgium3.23%

South Korea(GF)

6.45%

South Korea (At Center)

10.75%

Japan1.08%

Others2.15%

Poland7.53%

New Zealand1.08%

Russia1.08%

Spain6.45%

Malaysia Group

12.90%

Italy26.88%

France3.23%

Uganda2.15%

United Kingdom

4.30%

Figure 1 Regional distribution of Chinese/international exhibitors

FHW CHINA 2015 domestic exhibitors were mainly from Guangdong（68.76%）, Hong Kong/Macau/Taiwan

(11.2%） and Yangtze River Delta region（Jiangsu, Zhejiang and Shanghai: 6.54%）; international exhibitors were

mainly from Italy（26.88%）, South Korea（17.2%）and Malaysia（12.9%）.

3

Exhibitor survey: general opinion towards FHW CHINA 2015

Satisfied 52.30%

Completely satisfied 38.30%

Others 9.40%

As good as 40.20%

Better 52.80%

Others 7.00%

Definitely recommend

58.60%

Probably recommend

30.80%

Others 10.60%

Probably participate,

64.10%

Definitely participate,

33.70%

Others 2.20%

52.80% of the exhibitors feel FHW CHINA is

better than other familiar fairs; 40.20% of the

exhibitors feel FHW CHINA is as good as

other familiar fairs.

58.60% of the exhibitors choose “definitely

recommend FHW CHINA to colleagues,

friends or acquaintances”; 30.80% of the

exhibitors choose “probably recommend

FHW CHINA to colleagues, friends or

acquaintances”.

33.70% of the exhibitors chose “definitely

participate in the next FHW CHINA” ; 64.10% of

the exhibitors chose “probably participate in the

next FHW CHINA”.

38.30% of the exhibitors were completely

satisfied with the participation experience at

FHW CHINA 2015; 52.30% of the exhibitors

were satisfied with the participation

experience.

Figure 2 FHW CHINA 2015 exhibitor survey

4

“The fair was very successful. During the 3 days of the exhibition, visitors have the opportunity to taste Italian products

and to get know better Italian products and their specific qualities.”

—— Mr. Paolo Quattrocchi, Director of Italian Trade Commission of Guangzhou Office

“FHW CHINA 2015, which is organized very well. The organizer arranged many business matching meetings for us with

buyers from Hong Kong and other regions of China.”

—— Mr. Lee Seung Hoon, Director of Korea Agro-Trade Center (Hong Kong)

“This is very important fair for us, to make Chinese people know about Peru food products, you see here we have some

products are unique. Next year we will be here with bigger presentation of products.”

——Mr. David Gamarra Silva Consul General of Peru Consulate in Guangzhou

——Voice of FHW CHINA 2015 Exhibitors (2015.09.23）

FHW CHINA 2015 opened at Hall 16.2, Area C, China Import and Export Fair Complex on September 22, 2015. The 3-day

fair attracted recording-breaking 17.5 thousand person-time buyers and 5,200 registered trade buyers.

Guangdong55.32%

Shanghai8.12%

Beijing7.53%

Fujian, 4.37%

Zhejiang4.23%

Hunan3.62%

Shandong,3.48%

Sichuan2.46%

Henan, 2.36% Liaoning, 2.34%

Others, 6.17%

Hong Kong52.35%

Russia, 7.75%Australia, 5.32

%

Macao, 5.32%

France, 5.03%

Taiwan, 5.03%

Malaysia, 3.14%

Chile, 3.14%

U.S.A, 2.16%

Thailand, 2.16%

Spain, 2.16% Canada, 2.16% Romania, 1.07%Mongolia, 1.07

%

New Zealand, 1.07%

Vietnam, 1.07%

FHW CHINA 2015 Chinese buyers were mainly from South China（65.86%）, East China（13.20%）and Central

China（6.45%）; oversea buyers were mainly from Asia（73.2%）, Europe（15%）and Oceania (5.8%）

Figure 3 Regional distribution of domestic/international buyers

5

Professional business matching service for VIBs（Very Important Buyer）

The most remarkable highlight of FHW CHINA 2015 was the comprehensive and considerate service for the buyers. The

“Very Important Buyer (VIB) Program” invited the large supermarkets, five-star hotels, hotel management groups, food

wholesalers, restaurants, wine traders and importers to visit the fair and communicate with FHW CHINA exhibitors. FHW

CHINA 2015 edition especially invite most important E-commerce buyer and big imported food online shops to participate the

fair. Such as: Alibaba, JD, TMALL, amazon and so on. VIBs enjoyed exhibits preview before the fair, one-on-one guidance

during the fair and follow-up services after the fair. Furthermore, FHW CHINA 2015 cooperated with FOOD2CHINA (the only

imported food B2B e-commerce platform in South China), Guangdong Chamber of E-Commerce, Guangdong Gross-border

E-Commerce Industry Association and IFA(Guangdong Imported Food Association) to hold a reverse business matching event.

It used “online matching, offline meeting” mechanism to provide buyers comprehensive and in-depth business matching

service.

Sales manager/sal

esman,18.70%

General manager,

9.30%

Purchasing manager/pu

rchaser12.30%

Marketing/PR

8.30%Owner/partner/propriet

or, 7.80%

Chairman/director6.30%CEO5.80%

Regional manager

5.30%

Products manager

4.00%

Logistics/service/admini

stration 3.70%

Technical support,

3.00%

Executive chef/chef,

2.60%

Receptionist 2.20%

F&B director,

1.70%

Bartender/sommerlier

1.60% Others7.40% Food

importer/agent,

24.00%

Dealer/distributor/profes

sional market, 18.4

0%

Wine import agent/dealer,

15.40%

Retailing, 12.30%

Catering/service, 10.20%

Manufacture9.20%

Group catering,

5.40%

Consultant & management

service5.10%

76.63% of the professional buyers were president of a company, enterprise owner, general

manager, purchasing manager, or F&B director, who had the say on purchase decisions. The

figure on the right is the composition of buyers’ titles:

Figure 4 Composition of titles of domestic /international buyers

6

Part of the VIB List（some VIBs are not included because of space limitation）

Alibaba Parknshop

TMALL.HK Yihaodian.com

JD.Com Food2CHINA

Amazon China Resources Vanguard

OLE Supermarket (Guangzhou imported food) Pepsi Co., Inc.

The Ritz-Calton Hotel Guangzhou Guangdong Foodstuff Imp&Exp (Group) Corp

Shangri-La Hotel Guangzhou Watsons

Yum! Brands.Inc AEON

P.1-3 FOOD2CHINA Business Matching Meeting

7

“FHW CHINA 2015” was highly recommended in the industry. There are some comments from buyers below:

“Every year we will participate FHW CHINA. The number of exhibitors and the quality of products are improved both in

2015 FHW CHINA edition. The exhibition products are more diversified than last year. I do hope FHW CHINA will keep

growing .”

——Tang Hua, Shenzhen Y&H Trading Co.,Ltd. General Manager

“2015 FHW CHINA brought lots of special food products from different countries, most of these products have not yet

entered the Chinese market.FHW CHINA is there first show in China. These exhibition products leave very deep

impression to me”

——Liang Zhiyu, Angliss Guangzhou Food Service Co.,Ltd Purchasing Manager

“FHW CHINA organizer provides very good business matching services for us. The VIB (Very Important Buyer) program is

very useful for us. Through a pre-show communication service, recommend us so many useful producers. In this way,

save us a lots of time to looking for products and suppliers. Thanks to FHW CHINA.”

——Hong Xiaoyan, Sinodis Guangzhou Food Co.,Ltd Guangzhou Manager

“In FHW CHINA 2015, I find so many products with high quality and special features. FHW CHINA is so wonderful. I am

very happy to participate this professional international food fair in the south of China.”

——Ou Da, Yiya Import&Export Trading Co.,Ltd. General Manager

“I am so happy to look at FHW CHINA keep growing. This year FHW CHINA gains a big new step, not only the number of

overseas exhibitors, but also the diversity of exhibition product. I hope FHW CHINA is doing better and better, take more

high quality overseas food to China.”

——Zhu Yancai, general manager of Guangzhou Yue Ming Trading Co., Ltd. Imported Department Manager

“2015 FHW CHINA held lots of useful seminars and events about the Cross-border E-Commerce during the show time.

Especially invite a lots of E-Commerce buyers to share their successfully experience in the seminar. The result is very

good.”

——Zheng Weisheng, Guangzhou Wakan Trading Co.,Ltd. Chairman of the Board

—Voice of FHW CHINA 2015 VIBs（ 2015.09.23-24）

8

FHW CHINA 2015 surpassed the previous editions in exhibition area, number of exhibitors, number of participating

countries, number of visitors, number of professional buyers and number of registered VIBs.

79008600

0

2000

4000

6000

8000

10000

Gross Exhibition

area (㎡)

FHW CHINA 2014

FHW CHINA 2015

305343

0

50

100

150

200

250

300

350

400

Exhibitors

FHW CHINA 2014

FHW CHINA 2015

15

20

0

5

10

15

20

25

Number of participating

countries

FHW CHINA 2014

FHW CHINA 2015

1.2

1.75

00.20.40.60.8

11.21.41.61.8

Visitors（ten thousand

person-time）

FHW CHINA 2014

FHW CHINA 2015

46505223

0

1000

2000

3000

4000

5000

6000

Number of professional

buyers

FHW CHINA 2014

FHW CHINA 2015

458

530

0

100

200

300

400

500

600

Number of registered VIBs

FHW CHINA 2014

FHW CHINA 2015

Figure 5 Date comparison between FHW CHINA 2015 and

FHW CHINA 2014

FHW CHINA2015 achieved growth at all levels: the exhibition area increased by 8.89% from the previous

edition; number of exhibitors 12%; participating countries 33.34%; visitors 46%, professional buyers

12.32%; registered buyers 16%.

9

Brilliant On-Site Activities @FHW CHINA 2015

Besides business matching meeting, there were 12 brilliant on-site activities by FHW CHINA organizer and its partners.

September 22

10: 00-11: 00 Mercury Fine Wine Tasting

11:30-12: 30 Wine Tasting and Western Table Manners

13:30-16: 00 Cross Boarder E-Commerce Conference for Imported Food-Policy Interpretation Session

14:00-15: 00 Press Conference of Italian National Pavilion

15:00-15:30 Italy Unionalimentari Chinese Office Open Ceremony

September 23

09: 30-10:30 Italy Unaprol Extra Virgin Olive Oil Seminar&Tasting

10: 00-12:00 Business Matching for VIBs

10: 30-11:30 Uganda Coffee Tasting

13: 30-14:30 Italy Unionalimentari Products Presentation

13: 30-16:20 Cross Boarder E-Commerce Conference for Imported Food-Expert Sharing Session

14:30-15:30 Italy Unionalimentari &Guangdong Imported Food Association(IFA) Sign Ceremony

September 24

10:00-11:30 Food2China Promotion Presentation

10

On-site activities

11

FHW CHINA Night - Gala Dinner

At 18:00, September 23, the “FHW CHINA Night Gala”, by Fiera Milano S.p.A. and Worldex Fiera Milano Exhibitions

(Guangzhou) Co., Ltd., started at multifunctional hall of W Hotel Guangzhou. Italian, Korean and some overseas exhibitors

and part of VIBs were invited to the gala. Mr. Naz Wen, assistant general manager of Worldex Fiera Milano, hosted the event.

Mrs Laura Egoli, consul general of Italy Consulate General in Guangzhou, gave welcoming speech. The attendees also

included Mr. Giammi Fava, Lombardia region agriculture officer, Italy Unionalimentari chairman, Italy Unaprol chair, Mr.

David Gamarra Silva, consul general of Peru Consulate General in Guangzhou and so on consulate officers.

2015 FHW CHINA Night Gala

12

Media Partners

13

FHW CHINA 2016

September 22-24, 2016

Venue: China Import and Export Fair Complex @Guangzhou

For more info, please contact：0086-20-8327-6990

Email: fhwchina@worldexfm.com

Website: www.fhwchina.com

FHW CHINA official WeChat ID：FHWCHINA