“IT’S ALL THE BEST BITS ABOUT MOTORSPORT PACKED INTO 6 MINUTES, INCLUDING CRASHES, THE JUMPS, GOING SIDEWAYS AND THE CARS ARE FASTER THAN VIRTUALLY ANY OTHER CAR THAT LOOKS LIKE A CAR ON THIS PLANET – WHAT’S NOT TO LOVE”

Tanner Foust(Top Gear USA presenter and RX event winner)

FIA WORLD RALLYCROSS CHAMPIONSHIP

WHAT IS WORLD RX?

“It’s all the best bits about motorsport packed into 6 minutes including crashes, the jumps, going sideways and the cars are faster that virtually any other car that looks like a car on this planet – what’s not to love!”

TANNER FOUSTWORLD RX DRIVER AND TOP GEAR USA PRESENTER

FIA World Rallycross (World RX) is short, sharp racing on mixed surfaces encapsulating all that’s great in motorsports.

Head to head racing in incredible and unique 600bhp machines.

RX is the ultimate 21st century motorsport; it’s a computer game in real life.

OFFICIAL FIA WORLD CHAMPIONSHIPS

INTERNATIONAL RACE SERIES

FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX IN MOTORSPORT / 4

RX IN MOTORSPORT

FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / YOUR CAR OUR CAR / 5

YOUR CAR OUR CAR

£500,000+

RX DRIVERS

ANDREAS BAKKERUDPETTER SOLBERGLIAM DORANJACQUES VILLENEUVETANNER FOUSTKEN BLOCKMATTIAS EKSTRÖMANDREW JORDANSEBASTIEN LOEBAND MORE

With an average age of just 25 years old, World RX supercar drivers rank as some of the most fearless, skilful and competitive drivers in world motorsports.

As well as native rallycross drivers, World RX attracts world renowned competitors from a diverse motorsport background:

11 X-GAMES MEDALS 1 INDY 500 WINNER

10 WRC CHAMPIONSHIP 2 FORMULA DRIFT CHAMPIONSHIPS 2 DTM CHAMPIONSHIPS 1 PIKES PEAK RECORD HOLDER

1 F1 CHAMPIONSHIP 1 BTCC CHAMPION

FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX DRIVERS / 7

RX DRIVERS

BRANDS

RX BRANDS

The number of brands associated with World RX has risen since becoming a fully sanctioned FIA World Championship.

Manufacturers Ford, Peugeot and Volkswagen have all committed to officially supporting World RX teams.

In 2014 World RX has gained support from iON Camera as an Official Action Camera and Cooper Tires as Official Tire Supplier to the Championship while Monster Energy has continued its presenting sponsorship.

Standalone World RX events have been supported in 2014 by brands such as Volkswagen, Teng Tools, Sparkasse, Shell, Bosch, Peugeot, Ford and others.

CHAMPIONSHIP SPONSORS

EVENT SPONSORS

FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX BRANDS / 9

AUDIENCE

RX AUDIENCE

79% (2014)

88% (2013)

21% (2014)

12% (2013)

YOUTHFUL61% of RX fans are belowthe age of 35

NOT JUST ABOUT RACING55% of RX fans are attracted to RX by the Experienceand Brands

TRULY GLOBAL25% of all online RX fans are from outside of Europe

FANS LOVE RX89% of RX are satisfied with their experience at RX

Onsite fan demographic - Gender

120+MTotal social

following from brands within World

RX

POR UK NOR FIN SWE BEL CAN FRA GER ITA* TUR* ARG*0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,0002013 vs 2014 EVENT ATTENDANCE

* estimated

FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / AUDIENCE / 11

2013EURO RX

Growth from Euro RX to World RX has been substantial by all accounts, from Live attendance to social media figures.

RX AUDIENCE

2014WORLD RX

4.2M (+506%)

830M (+184%)

163 (+326%)

25%

325K (+236%)

NON-EUROPEANONLINE FANS

20%

BROADCASTHOUSEHOLD REACH

450MTOTAL BROADCAST TERRITORIES

50

SOCIAL MEDIA REACH/EVENT

830K

LIVE ATTENDANCE

150K

BROADCAST

BROADCAST

As well as dedicated coverage, World RX has reached millions of fans around the world both online and through inclusion in Magazine programming.

DEDICATED MAGAZINE & NEWS DIGITAL

Audience (Total)

Audience (per Event)

Audience (Total)

Audience (per Event)

Audience (Total)

Audience (per Event)

10,324,000

1,720,666 9,726,000 1,906,224 5,537,345 922,891

COMBINED VIEWERSHIP ROUNDS 1-6

AUDIENCE (TOTAL) AUDIENCE (PER EVENT)

TOTAL 25,587,345 4,264,558

World RX GRC DTM WRC0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

AVERAGE DEDICATED VIEWERSHIP – RELEVANT MOTORSPORTS

Dedicated Viewership per Event

FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX BROADCAST / 14

In only it’s first year, World RX has seen a massive growth in global reach, broadcasters and viewing figures compared to Euro RX in 2013..

Based on media reach and competitor entries World RX is

THE FASTEST GROWING MOTORSPORT IN THE WORLD

EXPANSION

2014

CURRENT VENUESEXPANSION PROJECTS2015

+

FUTURE EXPANSION:USA MEXICO BRASIL JAPANMIDDLE EAST RUSSIASPAINCHINA

RX EXPANSION

FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX EXPANSION / 16

2015

CALENDARPORTUGAL BELGIUM UK GERMANY SWEDEN CANADANORWAY FRANCE SPAIN TURKEYITALY ARGENTINA

APRMAY MAYJUN JUL AUG AUG SEP SEP OCTOCT NOV

CONTACT

MARTIN ANAYIManaging Director,

FIA World Rallycross Championshipmartin.anayi@img.com

T: +44 208 233 5087M: +44 791 299 9589