TypeType: : PublicPublic Founded: Founded: July 11July 11, , 18991899 in in TurinTurin

, , ItalyItaly FounderFounder: : Giovanni Giovanni AgnelliAgnelli Headquarters: Headquarters: TurinTurin, , ItalyItaly Key people: Key people: Sergio Sergio

MarchionneMarchionne (CEO), (CEO), Luca Cordero Luca Cordero didi MontezemoloMontezemolo(Chairman), (Chairman), John John ElkannElkann (Vice (Vice Chairman)Chairman)

IndustryIndustry: : Automotive, publishing, Automotive, publishing, finance and metallurgyfinance and metallurgy

ProductsProducts: : AutosAutos, , TrucksTrucks, , vehicular vehicular equipmentequipment and and financial servicesfinancial services

EmployeesEmployees: : 2,00,701 (2008)2,00,701 (2008)

SubsidiariesSubsidiaries: :

Automobiles:Automobiles:Ferrari Ferrari MaseratiMaserati

Fiat Group AutomobilesFiat Group Automobiles

Abarth & C.Abarth & C.

Alfa Romeo AutomobilesAlfa Romeo Automobiles

Fiat AutomobilesFiat Automobiles

Fiat Light Commercial VehiclesFiat Light Commercial Vehicles

Lancia AutomobilesLancia Automobiles

Strength Of the BrandStrength Of the Brand

Cars with attractive styling and Cars with attractive styling and exciting engines exciting engines

Cars that are accessible and Cars that are accessible and improve the quality of everyday improve the quality of everyday life – on account of our heritage life – on account of our heritage and traditionand tradition

The first factory:The first factory: opened in 1900 in Corso opened in 1900 in Corso

Dante.Dante. 150 workers150 workers produced 24 cars, among produced 24 cars, among

which the 3/12 HP, not yet which the 3/12 HP, not yet fitted with reverse gear. fitted with reverse gear.

Logo of FIAT Logo of FIAT

Designed by BiscarettiDesigned by Biscaretti Adopted in 1904.Adopted in 1904.

Fiat expansionFiat expansion

Outside Italy: Outside Italy: In 1908 Fiat Automobile Co. In 1908 Fiat Automobile Co. was founded in the United was founded in the United States. States.

Production increased: cars Production increased: cars were flanked by commercial were flanked by commercial vehicles, marine engines, vehicles, marine engines, trucks, trams.trucks, trams.

Renovation Of Production: Renovation Of Production:

The cars were fitted with The cars were fitted with electrical accumulators for the electrical accumulators for the first time. first time.

The cardan transmission, a The cardan transmission, a FIAT patent, began to be used. FIAT patent, began to be used.

Fiat cars continued to shine in Fiat cars continued to shine in the competitions and set the competitions and set several records.several records.

In 1953 the first Fiat diesel In 1953 the first Fiat diesel engined vehicle was presented.engined vehicle was presented.

In 1978 the “Robogate” system In 1978 the “Robogate” system was createdwas created..

The new cars of the 1990s: The new cars of the 1990s:

Fiat 500 came out in 1991.Fiat 500 came out in 1991.

In 1993, Fiat Punto (named “Car In 1993, Fiat Punto (named “Car of the Year” in 1995), Fiat of the Year” in 1995), Fiat Coupé, and Centro Stile Fiat Coupé, and Centro Stile Fiat came out.came out.

In 2001 Fiat Stilo was launched, In 2001 Fiat Stilo was launched, characterized by a new design, with characterized by a new design, with sophisticated technology and sophisticated technology and numerous deluxe optionsnumerous deluxe options

2003 – The sad death of Giovanni 2003 – The sad death of Giovanni Agnelli, who had been at the helm of Agnelli, who had been at the helm of Fiat for almost half a century Fiat for almost half a century

2004: Most significant change in 2004: Most significant change in Fiat car designFiat car design

More attention to high-tech More attention to high-tech content and intelligent solutions content and intelligent solutions to simplify several aspects of to simplify several aspects of daily life in the car.daily life in the car.

Multijet engines: Multijet engines:

Fuel saving and top performingFuel saving and top performing The new system –the new The new system –the new

second-generation Fiat second-generation Fiat engines:engines:

Small 1.3 Multijet 16v, the Small 1.3 Multijet 16v, the sporty 1.9 Multijet 120 and 150 sporty 1.9 Multijet 120 and 150 bhp and the powerful 1.4 90 bhp and the powerful 1.4 90 bhp.bhp.

2007 began with the launch of 2007 began with the launch of the Bravo.the Bravo.

Bravo is the first car to sport the Bravo is the first car to sport the new Fiat logo as a tangible sign new Fiat logo as a tangible sign of the company’s turnaround.of the company’s turnaround.

The new Bravo is a successful The new Bravo is a successful blend of beauty and substanceblend of beauty and substance

The new Fiat Professional logoThe new Fiat Professional logo

Fiat bring Alfa Romeo, Fiat bring Alfa Romeo, Maserati, Ferrari to IndiaMaserati, Ferrari to India

As part its strategy to As part its strategy to aggressively reposition the aggressively reposition the Fiat brand in India, the Fiat brand in India, the Italian company has decided Italian company has decided to roll out all its luxe brands to roll out all its luxe brands in this market. in this market.

List of Fiat Group models which List of Fiat Group models which have won European Car of the have won European Car of the

Year Year 1967: 1967: Fiat 124Fiat 124 1970: 1970: Fiat 128Fiat 128 1972: 1972: Fiat 127Fiat 127 1980: 1980: LanciaLancia Delta Delta 1984: 1984: Fiat Fiat UnoUno 1989: 1989: Fiat Fiat TipoTipo 1995: 1995: Fiat Fiat PuntoPunto 1996: 1996: Fiat Bravo BravaFiat Bravo Brava 1998: Alfa Romeo 1561998: Alfa Romeo 156 2001: Alfa Romeo 1472001: Alfa Romeo 147 2004: Fiat Panda2004: Fiat Panda 2008: Fiat 5002008: Fiat 500

Motorcycles and aeronauticsMotorcycles and aeronautics

Fiat AviazioneFiat Aviazione Fiat itself was an important aircraft Fiat itself was an important aircraft

manufacturer, focused mainly on manufacturer, focused mainly on military aviation. military aviation.

Other FieldsOther Fields

ComponentsComponents Metallurgical productsMetallurgical products Production systemsProduction systems ServicesServices ConstructionConstruction Information technologyInformation technology Publishing and communicationPublishing and communication

Other activitiesOther activities Consulting, Customs Services, Easy Consulting, Customs Services, Easy

Drive, and RM Risk Management are Drive, and RM Risk Management are minor companies minor companies

Public services, delivering services in Public services, delivering services in economics and financial fields. economics and financial fields.

Other activities include industrial Other activities include industrial securitisation, treasury, Fiat securitisation, treasury, Fiat Information & Communication Information & Communication Services.Services.

Foundation for social and economic Foundation for social and economic research. research.

Lingotto factory (today)Lingotto factory (today)

In IndiaIn India

Fiat India Automobiles Fiat India Automobiles Joint venture between Fiat and Joint venture between Fiat and

Tata Motors. Tata Motors. Founded in 1997 Founded in 1997 Based in Ranjangaon in the Pune Based in Ranjangaon in the Pune

District of Maharashtra. District of Maharashtra. Fiat builds the Palio Stile and Fiat builds the Palio Stile and

Palio Stile Multijet in India.Palio Stile Multijet in India.

Website: Website: www.fiatgroup.comwww.fiatgroup.com