The FIAT/IFTA MAM SurveyAn interim assessment

of one decadeof digital audiovisual archiving

FIAT/IFTA World Conference, Vienna 2015 – Brecht Declercq (VIAA), Gerhard Stanz (ORF) – 08.10.2015

Media Asset Management15 years after the birth

10 years after the breakthrough

THANK YOU!

disclaimer:

I can prove anythingby statistics,

exceptthe truth.

[George Canning]

MAM SURVEY RESULTS

Number of responses 50

After elimination of doubles 47

WHICH STAGEARE YOU IN?

8.5%2.1%

12.8%

4.3%

12.8%

12,8%

23.4%

21.3%

2.1%

Q1 to Q4. What stage are you in?

We have no file based collection

We have a file based collection, but no MAM plans

Preparing development or acquisition of a first MAM or file based workflow

Implementing a first MAM or file based workflow

We have a working first version

We're preparing the development or the acquisition of a second version

We're implementing a second version

We have a working second version

Other

WHEN DIDYOU START?

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

1

2

3

4

5

6

7

86a. When did your FIRST MAM or file based workflow come into production phase?

HOW DID THEMARKET DEVELOP?

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013 2012 2014 2015 20160

1

2

3

4

5

6

7

8

9

10

Number of first and second MAM implementations per year

Nr of 1st MAM implementations Nr of 2nd MAM implementations

n = 62

HOW LONG DO YOUUSE YOUR MAM?

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20167.0

6.05.6

10.010.6

6.09.1

9.09.2

10.010.57.8

5.99.27.07.84.55.8

4,35.0

6.65.95.66.1

2.12.01.2

Number of years that a first MAM was in use n = 27

BETTER ACCESS,TRACKING, CATALOGING?

The impact of MAM on ...

Access to born digital and digitized content: very positive

Tracking of use and re-use: generally positive

Detail and accuracy of cataloging: generally positive

Quantity of content archived: significant increase

IN YOUROWN WORDS: “...

Free-text questions:Most quoted as positive effects ...

Access to the content

Performance of the system

Workflows management

Free-text questions:Most quoted as challenges ...

System design

Workflows management

System interfaces

Free-text questions:Most quoted as challenges ...

23.5%

55.9%

17.6%

2.9%One other remarkable result: financing

1 - Rather big challenge

2 - Somewhat a challenge

3 - Rather small challenge

4 - No challenge at all

Free-text questions:Most quoted as expectancies ...

Better system maintenance

Metadata, rights metadata in particular

Storage issues

WHICH KIND OFCONTENT DO YOU KEEP?

Television programmes / moving images

Radio programmes / spoken word audio

Stills / pictures

Music

Pictures of your own archival objectsOther: QC reports, subtitles, scripts, special

effects

0% 20% 40% 60% 80% 100%

13a. What kind of content is / will be kept in your MAM or digital repos-itory?

YESNO

n = 42

FROM WHICH STAGEIN THE PRODUCTION PROCESS?

As rushes / elementals

As full programmes before broadcasting / publication

As full programmes after broadcasting / publication

13b. From which stage of the production process will TV or radio programmes enter the MAM or digital repository?

YESNO

n = 42

WHICH GENRES?

newssports

current affairs / factualdocumentary

fiction / dramapublicity

shows / quizentertainment

cartoons / animationchildren's programmes

feature filmsother: institutional meeting recordings

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

13c. Which genres are kept in your MAM or digital repository?

YESNO

n = 42

METADATA, ESSENCE, OR...?

Essence (e.g. audio, video, still images)

Metadata referring to digital files in the same system

Metadata referring to not (yet) file based, analog objects

0% 20% 40% 60% 80% 100%

13d. What is / will be kept in your MAM or digital repository?

YES

NO

n = 42

CONNECTED TO APRODUCTION ENVIRONMENT?

69.0%

21.4%

9.5%

14. Is your MAM or digital repository connected to a digital radio or TV production en-vironment?

Yes, it is currentlyNo, not yet, but there's a plan to connect itNo, and there are no plans to connect it

n = 42

WHAT ABOUTRIGHTS INFORMATION?

59.5%26.2%

14.3%

Q15. Does your MAM or digital repository handle rights information?

Yes

No, not yet, but there's a plan to include rights information

No, and there are no plans to include rights information

n = 42

SOMECONCLUSIONS

ubiquitous

waves of implementation

Constant small updates?

MAM is not just a technology platform

it isthe reflection

of an archive’s vision

The challenge ofasynchronous lifecycles

unsolvedissues

Rights metadataAutomatically generated metadata

remainingobstacles

communicationproject management

basic functionalities...a signal for the industry...

your own situation back to it’s very essence

question old habitsgo with the flow of new technologies

...a signal for the archive...

FIATIFTA.org

THANK YOU!FIAT/IFTA MMC Members

Elena Brodie-Kusa (EBK)Brecht Declercq (VIAA)

Gerhard Stanz (ORF)

All detailed results in a full article on www.fiatifta.org !