fichardt wins the joburg open and claims the seventh ......taylormade was the #1 driver brand at the...

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Fichardt Wins the Joburg Open and Claims the SEVENTH Consecutive Worldwide Tour Win for the TaylorMade M Family Basingstoke, Hants. (26 February, 2017) – Darren Fichardt birdied the last hole of the shorted 54-hole Joburg Open to claim his fifth European Tour title. Fichardt, playing the all-new 2017 M2 Driver, also secures the SEVENTH consecutive global Tour win TaylorMade Golf's 2017 M Drivers. Fichardt with his 2017 M2 Driver (Getty Images) With the All-New 2017 M2 Driver in the bag, Fichardt ranked 7th in driving distance and driving accuracy this week. Since switching into his new Driver in Dubai, Fichardt has gained 5 yards over his previous Driver (2016 M2 Driver) and gained +2 mph in ballspeed.

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Page 1: Fichardt Wins the Joburg Open and Claims the SEVENTH ......TaylorMade was the #1 Driver brand at the Joburg Open, with 42% of the field playing a TaylorMade driver (89 drivers in play

Fichardt Wins the Joburg Open and Claims theSEVENTH Consecutive Worldwide Tour Win forthe TaylorMade M FamilyBasingstoke, Hants. (26 February, 2017) – Darren Fichardt birdied the last hole of the shorted

54-hole Joburg Open to claim his fifth European Tour title. Fichardt, playing the all-new 2017

M2 Driver, also secures the SEVENTH consecutive global Tour win TaylorMade Golf's 2017 M

Drivers.

Fichardt with his 2017 M2 Driver (Getty Images)

With the All-New 2017 M2 Driver in the bag, Fichardt ranked 7th in driving distance and driving

accuracy this week. Since switching into his new Driver in Dubai, Fichardt has gained 5 yards

over his previous Driver (2016 M2 Driver) and gained +2 mph in ballspeed.

Page 2: Fichardt Wins the Joburg Open and Claims the SEVENTH ......TaylorMade was the #1 Driver brand at the Joburg Open, with 42% of the field playing a TaylorMade driver (89 drivers in play

This Driver doesn't miss! I can be aggressive off the tee whenever I want to -just another fairway hit! — Darren Fichardt

What's In the Bag:

All-New 2017 M2 Driver / 9.5 Degrees / Mitsubishi Rayon 70-X

With this win:

This win secures Fichardt entry into the 146th Open Championship at Royal Birkdale.

TaylorMade was the #1 Driver brand at the Joburg Open, with 42% of the field playing a

TaylorMade driver (89 drivers in play versus the nearest competitor with 53).

Gaming the all-new 2017 M2 Driver, Fichardt secures his 21st win as a professional.

This win gives Fichardt a European Tour exemption until the end of the 2018 season.

His fifth European Tour International Schedule victory in his 332nd official European Tour

event.

Could move to just outside the top 190 in the Official World Golf Ranking, from 313th.

Victory comes in his 11th appearance in the Joburg Open. (Has played in every Joburg Open

since the event began in 2007).

Becomes the seventh winner to lead or share the lead going into the final round this season.

Continues with his 100% winning record of winning all five of his European Tour titles when

leading or sharing the lead going into the final round.

For more information on the All-New 2017 TaylorMade M Family, visit www.taylormadegolf.com.

TaylorMade Golf | Drivers, Fairways, Irons, Wedges, Putters & Balls

Page 3: Fichardt Wins the Joburg Open and Claims the SEVENTH ......TaylorMade was the #1 Driver brand at the Joburg Open, with 42% of the field playing a TaylorMade driver (89 drivers in play

ABOUT EUROPE

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel andaccessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted2014 sales of €913 million.

About the adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, appareland hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCMHockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across theglobe and generated sales of around € 17 billion in 2015.

Jessica HeddermanEuropean PR [email protected]+44 (0) 1256 408840+44 (0) 7535 414 326jessflorey

Dan SouthamPR [email protected]+44 (0) 1256 479797dansoutham89

Europenewsroom

Page 4: Fichardt Wins the Joburg Open and Claims the SEVENTH ......TaylorMade was the #1 Driver brand at the Joburg Open, with 42% of the field playing a TaylorMade driver (89 drivers in play