CROWN AND GRIFFIN

BOOKSFiction Genre Sales Report, 2006-

2010

Summary This year, Crown and Griffin sold

$220,110 in fiction books alone– just over half of our total revenue. We sell five genres of books: classic, mystery, romance, sci-fi and fantasy, and young adult.

Sales of all books have been historically low throughout the recession, but sales in all fiction genres were up in 2010.

Sales by Genre, 2006-2010

Old Management New Management

Genre 2006 2007 2008 2009 2010

Classics$18,580.

00$69,225.

00$16,326.

00$10,017.

00$26,134.

00

Mystery$78,970.

00$82,262.

00$48,640.

00$49,985.

00$73,428.

00

Romance

$94,236.00

$131,390.00

$79,022.00

$71,009.00

$81,474.00

Sci-Fi & Fantasy

$16,730.00

$19,730.00

$12,109.00

$11,355.00

$17,686.00

Young Adult

$35,358.00

$42,685.00

$20,893.00

$16,065.00

$21,388.00

Five-Year Trends Romance has been our top seller since

2006, with greatest sales in 2007. Mystery sales have been strong, coming

in second to Romance each of the past five years, and expected to exceed it in 2011.

Young adult sales have been low since 2008.

Classics sales were up in 2010, though still far lower than sales in 2007.

Science Fiction and Fantasy sales were up in 2010, but still low.

Romance sales by subgenre

2006 2007 2008 2009 2010

Historical 35% 20% 16% 20% 23%

Teen 17% 18% 20% 24% 20%

Vampires 5% 40% 43% 40% 36%

Religious 20% 12% 13% 10% 11%

Other 23% 10% 8% 6% 10%

What next?Continue to expand Romance Section

• Next big subgenre: Historical Fantasy

Expand Mystery Section• Larger stock of new releases• “Staff Picks” for older mysteries

Bigger push for Young Adults• Teen promotions- discounts, readings, book events• Highlight Young Adult series• Promote “Crossover” books

• Teen Romance• Young Adult Sci-Fi

Continue Classic Book of the Month Series

Start Proposed Sci-Fi/Fantasy Book Club

Sales by Genre, 2006-2010

Genre 2006 2007 2008 2009

Classics $18,580.00 $69,225.00 $16,326.00 $10,017.00

Mystery $78,970.00 $82,262.00 $48,640.00 $49,985.00

Romance $94,236.00

$131,390.00 $79,022.00 $71,009.00

Genre 2006 2007 2008 2009 2010

Classics$18,580.

00$49,225.0

0$16,326.

00$10,017.

00$26,134.

00

Mystery$78,970.

00$82,262.0

0$48,640.

00$49,985.

00$73,428.

00

Romance$94,236.

00$131,390.

00$79,022.

00$71,009.

00$81,474.

00Sci-Fi & Fantasy

$16,730.00

$19,730.00

$12,109.00

$11,355.00

$17,686.00

Young Adult$35,358.

00$42,685.0

0$20,893.

00$16,065.

00$21,388.

00