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Designer: Hannah Jackson. Brief: Branding & packaging for a range of fictional drinks as promotional material for events at the Odeon cinema. Concept: Create retail packaging for fictional drinks to be sold at Odeon movie marathons. Audience: Existing fans of the novels/movies as well as regular cinema attendees. Duration: Five weeks. Deliverables: Product packaging. Promotional materials. Board 01/06 Product photographs of Butterbeer from Harry Potter with carry packs and coasters.

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Presentation boards for Fictional Drinks

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Page 1: Fictional Drinks

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board01/06

ProductphotographsofButterbeerfromHarry Potterwithcarrypacksandcoasters.

Page 2: Fictional Drinks

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board02/06

ProductphotographsofPanGalacticGargleBlasterofThe Hitchhiker’s Guide to the Galaxy.

Page 3: Fictional Drinks

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board03/06

ProductshotsofFizzyLiftingDrinkofCharlie & The Chocolate Factory.

Page 4: Fictional Drinks

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board04/06

Postersinbusstopadshellsadvertisingtheeventsatthecinema.

Page 5: Fictional Drinks

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board05/06

Limitededitionpopcornboxestailoredtoeachoftheevents.

Page 6: Fictional Drinks

Designer: Hannah Jackson.

Brief: Branding&packagingforarangeoffictionaldrinksaspromotionalmaterialforeventsatthe Odeoncinema.

Concept: CreateretailpackagingforfictionaldrinkstobesoldatOdeonmoviemarathons.

Audience: Existingfansofthenovels/moviesaswellasregularcinemaattendees.

Duration: Fiveweeks.

Deliverables: Productpackaging. Promotionalmaterials.

Board06/06

WebbannersadvertisingtheeventsontheOdeonwebsite.


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