“If people never did silly things, nothing intelligent would ever get done.” - Ludwig Wittgenstein

Thursday, October 28, 2010

Thursday, October 28, 2010

METROThursday, October 28, 2010

NO WAY!Thursday, October 28, 2010

NetWorkingThursday, October 28, 2010

WHO ARE WE TARGETING?

part 1:

Thursday, October 28, 2010

I’mHERE

need forattention

Thursday, October 28, 2010

I’mHERE

dreams to befamous

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

Thursday, October 28, 2010

I’mHERE

imitators

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

Thursday, October 28, 2010

I’mHERE

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

needs to bespecial

Thursday, October 28, 2010

I’mHERE

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

socialpressures

tooUGLY

tooAVERAGE

tooPOOR

tooDIFFERENT

Thursday, October 28, 2010

I’mHERE

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

self-expression

tooUGLY

tooAVERAGE

tooPOOR

tooDIFFERENT

I’mARTISTIC

Thursday, October 28, 2010

“Bring charisma”“Hilarity”

I’mHERE

I’mHERE

I’mHERE

I’mHERE

Thursday, October 28, 2010

Thursday, October 28, 2010

10 cities20 daysX

10 000 applicantsX200 000 competitors=

Thursday, October 28, 2010

10 Skype interviews2 ideal consumers

Thursday, October 28, 2010

JOHANNA24 X-

factory 09

Child-hood dream

Wholelife

singingStudying business

Following a realistic

path

Over romantic Dreamer Positive

A blurry future

Has people skills

Childish

ZARA H&M Singstar Winnie the Pooh

Ind. sports

iPhone DHW

“Girls Night!”

Long dialogs

Appea-rance Community Sharing

Thursday, October 28, 2010

ROOPE 22Child-hood dream

Now studying

acting

DreamerActive lifestyle

VANS H&M Shure

Ind. sports

iPhone

Movies

Converse

Traveling

Jackson

Commynity

Played guitar for 15 years

Started singing in

a band

Finnish Idols 2007

CTRL

Metal idols

Was studying business

Strong need to perform

Self-leadership

Sound-cloud

Hard worker

High goals

Appea-rance

MUSIC MUSIC MUSIC

Thursday, October 28, 2010

what they want?Part two:

Thursday, October 28, 2010

“music notes, sharing possibility, public and private, tool to send ideas to my band,recording, I wanna sing covers, always on the move, facebook,upload own songs”

Thursday, October 28, 2010

“MUSIC NOTES”Recording

WRAP

“SHARING SONGS”Dropbox / Social media

“SINGING OWN SONGS”Upload own mp3s

“OUTSIDE HOME”Portable device

“IPHONE”Application

UPThursday, October 28, 2010

SOCIAL

“I feel” - Social Media

Interest to superstar lifestyle

Feels social pressure

Thursday, October 28, 2010

ECONOMIC

Economic downturn

Avoiding extra costs

“Should I buy this”

Thursday, October 28, 2010

TECHNOLOGY

Portable devices

3G / WI-FI

Internet sharing

Thursday, October 28, 2010

A low cost application, no hidden costs. Share your talent through Social Media by using portable devices.

POG

Thursday, October 28, 2010

HOW TO IMPROVE THEIRLIVES?

part 3:

Thursday, October 28, 2010

SINGRECORDSHARE

Thursday, October 28, 2010

SHARERECORDSING

Thursday, October 28, 2010

SUM.An iPhone application to record songs, covers or notes and share them by using Social Media.

Thursday, October 28, 2010

WHAT ARE THEY BUYING?

part 4:

Thursday, October 28, 2010

WHAT COULD BE IN MY BAG ?

12

34

Thursday, October 28, 2010

APPLICATIONSLYRIC FINDER

KARAOKECHANNEL

KARAOKELITE

1

VOICE MEMOS

Thursday, October 28, 2010

ACCESSORIES2

SINGSTARCD/VINYLKARAOKE DEVICESRECORDERS

Thursday, October 28, 2010

3

POST-IT NOTESCALENDER

PEN AND PAPER

TRADITIONAL

Thursday, October 28, 2010

AUDIO HIJACKAUDACITY

4

KARAFUNEVERNOTE

SOFTWARES

Thursday, October 28, 2010

WHY MESharingUpload your own songsRemove vocals Portable optionEasy for beginners... and

Thursday, October 28, 2010

You

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0.99€Thursday, October 28, 2010

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen” - John SteinbeckThursday, October 28, 2010

markuskarjalainen.net

Thursday, October 28, 2010