Taking FIDM to LondonINTERNATIONAL BUSINESS

Jaime Nguyen

Deana Padilla

Veronica Rivera

INTRODUCTION & SUMMARY Product or Service

Launching: FIDM International

In What Country: London, United

Kingdom

Entry Strategy: Greenfield Investment

Why FIDM International?

ABOUT FIDM

Co-educational, private college dedicated to educate students for the Fashion, Graphics,

Interior Design and Entertainment Industries. 18 Exciting Majors

2 year Associate of Arts Degrees and Advanced Study

Programs and 4 year Bachelor of Science Degree in

Business Management

Industry Driven Curriculum

Competitive tuition for a specialized, professional

education

Program for International students

Study Tours and Exchange Programs abroad

LONDON, UNITED KINGDOM Capital of the UK One of the worlds most globalized cities & home

to one of the worlds largest financial institutions Population of 7,700,000 with wide range of

people, cultures and religion Greatest population in the entire European Union

Major tourist destination for domestic and overseas visitors

London’s position in the global market is because of their influence of politics, education, fashion, entertainment and media, arts & culture

FIVE REASONS TO DO BUSINESS IN THE UK

1. London is #1 city in Europe

for business

2. Stable Political Environment

3. International language of

business

4. Top six universities in Europe

and two of the top globally

5. # 1 Gateway to Europe

ENTRY STRATEGY-GREENFIELD INVESTMENT

The UK offers many advantages for foreign businesses…

New businesses can be set up in a matter of 13

days

Competitive tax environment-lowest corporate

rate taxes for foreign businesses

Property can be easily registered with no

restrictions

UK offers valuable resources for our staffing

needs. The labor market in the UK consists of

over 30 million people, ranging in a variety of

talents & skills.

MARKETING CAMPAIGN….TO CREATE BRAND

AWARENESS

Interviews with popular publications including: BBC News Women's Wear Daily Glamour Instyle Magazine Reuters

Informational workshops & presentations with local boarding schools

Primary Mode of Advertising

Secondary Mode of Advertising

Once our school is up & ready for business…

Open House School Tour Events for

prospective clients

SALES PROJECTIONS

Annual Sales Projections for the first 3 Years

Year# of students

enrolled Projected Revenue

1st year

2,000 $ 45,690,000.00

2nd year

4,000 $ 91,380,000.00

3rd year 4,125 $ 94,235,625.00

Based on the average tuition at FIDM of $22,845

3rd year projected revenue based on the estimated 1500 students who will graduate, 3000 new students, & 25% who have dropped out

CONCLUSION