field notes from sxswi
TRANSCRIPT
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FIELDNOTESSXSWi Conference
March 2009 | Austin, Texas
John Moore
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DISCLAIMER:
I didn’t attend every panel, nor every keynote.
Thus, these notes are woefully INCOMPLETE and INADEQUATE.
They are merely snippets to summarize some stuff I heard at SXSWi.
So much more was spoken that is not captured here.
Dig?
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PANEL:
Making Ideas Happen
PRESENTER:Scott Belsky, Behance
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PANEL:
Making Ideas HappenPRESENTER:Scott Belsky, Behance
Ideas sit undone because a lack of
accountability exists.
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PANEL:
Making Ideas HappenPRESENTER:Scott Belsky, Behance
A surplus of ideas is just as
dangerous as a drought of ideas.
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PANEL:
Making Ideas HappenPRESENTER:Scott Belsky, Behance
It is best to generate ideas in
moderation.
Having too many ideas presents problems.
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PANEL:
Making Ideas HappenPRESENTER:Scott Belsky, Behance
Creativityx
Organization of Ideas
= IMPACT
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PANEL:
Making Ideas HappenPRESENTER:Scott Belsky, Behance
Achievements are the results of action
taken.
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PANEL:
Making Ideas HappenPRESENTER:Scott Belsky, Behance
DOERS
DREAMERS
INCREMENTALISTS
….. make stuff happen
….. think, but rarely do
….. dabblers, lack focus
There are:
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PANEL:
Making Ideas HappenPRESENTER:Scott Belsky, Behance
Judge people more on INITIATIVE than
experience.
People with “Initiative” are more likely to make ideas
happen.
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KEYNOTE:
The Culture of Zappos
PRESENTER:Tony Hsieh, Zappos
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KEYNOTE
The Culture of ZapposPRESENTER:Tony Hsieh, Zappos
“If you get the culture right,
everything else falls into place.”
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PANEL:
Entrepreneurship in the Belly of the Beast
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PANEL:
Entrepreneurship inthe Belly of the Beast
“Build trails, not rails.”
Rails are fixed and rigid.Trails meander and change.
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PANEL:
Making BreakthroughsHappen
PRESENTER:Kathy Sierra
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PANEL:
Making Breakthroughs HappenPRESENTER:Kathy Sierra
Make the RIGHT things to do EASY and the WRONG
things DIFFICULT to do.
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PANEL:
Making Breakthroughs HappenPRESENTER:Kathy Sierra
Create a Culture of Practice.
Apply the concept of “deliberate practice” to how
your business functions.
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PANEL:
Making Breakthroughs HappenPRESENTER:Kathy Sierra
Don’t make a better product. Make your product help make
us all better people.
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KEYNOTE:
Chris Anderson | FREE
PRESENTER:Chris Anderson, Wired magazine
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There are twomeanings of FREE.
Free as in FREEDOM.Free as in FREE BEER.
KEYNOTE
Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine
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The end goal of offering your stuff for FREE is to be in the conversation.
KEYNOTE
Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine
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The “Freemium” Model
The Good Enough version is FREE.
The Great version sells for a FEE.
KEYNOTE
Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine
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The “Freemium” model puts a
premium on making a killer product or
service.
KEYNOTE
Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine
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FREE wants to be the natural price.
KEYNOTE
Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine
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Free versions of stuff will always
exist. The onus is on producers to make
stuff people will pay for.
KEYNOTE
Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine
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FIELDNOTESSXSWi Conference
March 2009 | Austin, Texas
John Moore