fifa world cup 2015: social effects
TRANSCRIPT
FIFA World Cup 2015:Social Effects of Beer Market Promotions among
University Students from Guayaquil
Cynthia L. Román Bermeo
Revista Strategos Internacional
Outline
• Presentation of the problem• Main objective• Reference Framework• Research Methodology• Findings• Conclusions
Problem
Objective
Characterize the socio-economical variables of the university students who drink alcohol
during football matches.
Reference Framework
Research Methodology
Findings
Findings
Findings
Conclusions
• 80% university students are motivated to drink alcohol so as to be socially recognized.
• 1 out of 3 university students drink alcohol during soccer matches.
• The consumption effects are affected depending on the marital status and the income of the person.
THANKS
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