fifty shades of pay
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50 SHADES OF PAY A changing payments world
05.11.2015
Kristian T. Sørensen, Stategic Alliances & Market Development, Nets
Board member,
1 Twitter.com/KristianT
Payments = Pain!
2
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MAKING PREDICTIONS
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Some stick to what they know
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Others think outside the box
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THE LONG ROAD TO MOBILE
CONTACTLESS PAYMENTS
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Settling on technology – the long road for NFC
Apple’s main contribution?
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85 percent of
smartphone owners
see the benefit of
storing mobile
wallet content on
their phones.
“The success of Apple Pay so far lies not in the technology or the solution, but in the fact that Apple has managed to create a desire for
mobile contactless payments with consumers”
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When did Apple first show a prototype
of payments on a phone?
2013
2003
1993
1983
9
Concept for payments on a phone using a touch screen (and bank infrastructure…)
Apple Pay anno 1983
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Issuers and merchants should adopt a multitier strategy to ensure reach
Payment Varieties
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Comparing the three ”OEM Pays”
• Reuses existing
integrations (TSM) + TSP
• Magstripe/LoopPay (US)
• >90% acceptance in the US
• TSP integration (schemes)
• M-commerce integration
• ~10% acceptance in the US
• NFC – Near Field Communication
• EMV contactless (existing acceptance infrastructure)
• EMV Co Tokenisation
• International Schemes: Visa, MasterCard, Amex, (Discover)
SAMSUNG PAY APPLE PAY Android PAY
• Embedded Secure Element
• Newest flagship models only (6+)
(Apple Pay works with Apple Watch + iPhone 5)
• HCE - Host Card
Emulation
• Android KitKat & newer
versions
Hardware
control
Wallet/UI Biometrics OS control
Apple iPhones
iPads
Apple Watch
Apple Pay TouchID iOS
Samsung Galaxy phones +
tablets
SmartTV
(Smart Fridge)
Samsung Pay Fingerprint scanner (Tizen OS)
Microsoft Lumia
Surface
Xbox
(HoloLens)
(Microsoft Wallet)
Windows Hello
- Fingerprint
- Iris
- Face
Windows
Google (Glass)
Android1 chip
Nexus phones +
tablets
Android Pay
Google Wallet
Mainly software
control: Fingerprint
scanner in Android M
Android
(Chrome OS)
Power play – Device Control Points
E-commerce
reach
Physical retail
reach
Trx Data control Customer data
control
Apple In-app No control
(iBeacons to be
seen)
Payment data through
banks
(iBeacons to be seen)
Samsung In-app No control To be seen To be seen
Microsoft Back-end
software
(in-app?)
ECR software To be seen To be seen
Google In-app Ingenico
partnership
To be seen It’s Google after all…
Power play – Commerce Control Points
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WHAT’S NEXT?
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With 50bn connected devices expected in 2020* - connected commerce is the next step after mobile payments
Connected (mobile) devices beyond
mobile phones
* Cisco/Forrester
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THANK YOU Kristian T. Sørensen
Strategic Alliances & Market Development
Mobile Services
17
[email protected] +45 2948 2887 Twitter.com/KristianT
@