fig & flower creative workshops dmgt 732

8/20/2019 Fig & Flower Creative Workshops DMGT 732

1/50

Fig & Flower Creative Workshops

Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Figure 1. Fig & Flower logo. Created by Fig & Flower, 2014.


2/50

Table of Contents

Project Documentation: Visual Storytelling Activity

Ice-breaker: Animal Charades

Fig & Flower Content Stories I

Fig & Flower Content Stories II

Activity Summary

Final Reflections

Workshop Video

Appendix

Removed Visual Storytelling Activity

Post-Activity Survey Template

Post-Activity Surveys

Detailed Design: Warm-Up Activity

Detailed Design: Visual Storytelling Activity

List of Fig & Flower Content Cards

List of Fig & Flower ‘Feeling’ Adjectives

Consent Form Template

Consent Forms

List of Tables & Figures

Project Overview

Introduction & Project Goals

Company Selection

Workshop Participants

Group Selection Experience

Problem Statement

Project Plan: Warm-Up Activity

Ice-breaker: When is Your Birthday?

The Fig & Flower ‘Feeling’

Who Are Our Customers?

Cool-down Activity

Project Plan: Visual Storytelling Activity


Fig & Flower Content Stories

Cool-down Activity

Project Documentation: Warm-Up Activity




Activity Summary

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

22

24

25

26

27

29

31

32

33

34

35

36

37

38

39

40

41

42

43-46

47-49


3/50

PROJECT OVERVIEW

Figure 2. Fig & Flower front counter. Author’s image.


4/50

4 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Introduction & Project Goals

Facilitating Creative Thinking is a class that introduces and applies concepts of

creative thinking for a non-designer group. Design Managers are tasked with

identifying an entity in need of such creative thinking and to develop a series of

workshops that introduces lateral thinking and activities. These activities will

ultimately help create the conditions for innovation within the entity.

Project Goals:

• Quickly apply the creative process to a defined problem within an entity.

• Introduce lateral thinking to group participants as a series of exercises.

• Diffuse creative thinking into the participants’ way of thinking and doing.

• Use these activities as catalysts for future innovation within the entity.

Expected Outcome

It is expected that the chosen entity will use their new creative skillsets to not only

solve this project’s stated problem, but to apply this knowledge to all facets of the

business.

Project Overview

Figure 3. Inside the Fig & Flower store. Created by Fig & Flower, 2014.

Figure 4. Fig & Flower owners. Created by Fig & Flower, 2014.

Figure 5. Natural makeup on display in the Fig & Flower store. Author’s image.


5/50


Company Selection

Fig & Flower is an Atlanta-based online and brick-and-mortar retail store that sells natural beauty products such as makeup, skincare, and hair products. I chose this company

because it meets each of the criteria for recruiting companies for my final project.

Project Overview

1. The company must be at least one-year-old.

Table 1

Criteria for Company Selection

Criteria for choosing a participating company: Why I chose this criteria:

1. Companies who are least one-year-old demonstrate a more mature type of behavior than that of a company who is one-month old.

Companies who are at least one-year-old are often struggling with legacy management styles but are still open and flexible enough o

develop and test ideas for improvement.

6. The company owner mus have an open-mind for improvement.

5. The company must be available to work with me for the next six months. 5. I intend to use the participating company in this class as the company for my Final Project Study, which will end in June.

3. The company must clearly be in a growth transition; define by an inappropriate

management style and series of other related symptoms.

3. There are times when companies are in a comfortable part of their growth journey and don’t see a reason to change or improve.

Companies who are in a clear growth transition exhibit symptoms related to an underlying management problem which is easier to

address as a Design manager.

2. The company must already have a defined product and/or service offering. 2. A company who hasn’t yet identified their product or service offering is not an appropriate company for this study because I am not

creating the business, but rather creating the conditions for improvement of existing processes.

7. The company’s industry must align with my personal values and past experiences.

6. In order for any change to happen in an organization, it is easiest to implement change when the stakeholders at the top are on-board

and selling the message to the rest of the organization. It does not help the Design Manager if employees are on-board with change,

but the CEO is not.

7. If I choose a company that does not align with my personal values or isn’t relevant to what I like in life, I will not have fun and eventually

become disengaged.

4. The company must provide at least six people during each creative workshop. 4. Workshop groups of six or more participants will provide a better challenge for me as a facilitator, and more opportunity to practice

with a variety of participants.


6/50


MeganCustomer

ErinCustomer

Workshop Participants

Project Overview

SaraOwner & Manager

RebeccaMakeup Artist

ErinCustomer

AngelaCustomer

TaylorMakeup Artist

KatieCustomer

Figures 6–13. Fig & Flower participant headshots. Author’s images. Reprinted with permission.


7/50


Project Overview

Group Selection Experience:

After deciding to work with Fig & Flower, it was important to build the appropriate

workshop group to work with. Fig & Flower consists of one owner/manager and

two employees, making the group quite small. But by adding three of their most

influential customers, the group grew to six people which ultimately was a perfect

size for the complex activities in each workshop.

Concerning thoughts:

There was a chance that the combination of employees and customers would

cause confusion in some of the objectives of the workshops. As a facilitator, I made

sure to provide the right types of activities that benefited from both employee and

customer contributions.

Because of the problem statement (stated on the next page), it was identified that

there was tension among a few of the employees who had differing ideas of how the

Fig & Flower brand should be publicized. Therefore, the activities were designed to

ensure a positive environment that did not address any sensitive issues and open up

new lines of creative communication between the employees.

Figure 14. Participants discussing creative activities. Author’s image.

Figure 15. Fig & Flower skincare on display. Author’s image.

Figure 16. Facilitator smiling before the workshop. Author’s image.


8/50

Problem Statement

Fig & Flower’s brand is not clear to eachemployee which is preventing them from

spreading a consistent message.

Consequently, it has been observed that when employees do create content related toFig & Flower, there is internal debate whether or not the content is appropriate for the

brand which turns into a conversation of blame rather than learning. This has caused an

environment that doesn’t fully support trust, openness, and the freedom to create.

Figure 17. Fig & Flower skincare on display. Author’s image.


9/50

PROJECT PLAN:

The Warm-Up Activity

Figure 18. Participants waiting for directions. Author’s image.


10/50


Activity Purpose:The ice-breaker was meant for participants to quickly introduce themselves to

one-another, break any mental barriers for creative potential, and to push

participants to step outside of their usual communication patterns.

Activity Details:

Participants were asked to work as a team to identify what each others’ birthdays

were, and arrange into a line of youngest to oldest by month/date/year...without

speaking or writing a word. This required participants to step outside of their comfort

zones when it came to everyday communication. Once participants discovered theproper order, there was a short reflection period to discuss which parts of the activity

were easy, which parts were difficult, and why.

Supplies & Resources:

To complete the activity above, the following supplies were used:

• Consent Forms.

• Camera for photo and video documentation.

Warm-Up Activity

Ice-Breaker: When is Your Birthday?

Table 2

Warm-Up Activity Guide: “Ice-breaker: When is Your Birthday? A Step-By-Step Plan to Organize The

Components of The Activity”

Step Time Instructions

Facilitator announces instructions of the

Ice-Breaker activity.

Participants will make a single-file line of

birthdays from youngest to oldest (month/

date/year) without using words or writing.

Discuss which parts of the activity were easy,

difficult, what you learned, and why.

1 min.

5 min.

2 min.

Activity

Instructions

When is Your

Birthday?

Reflection

8 min.


11/50


Activity Purpose:The Fig & Flower ‘Feeling’ activity was meant for participants to begin opening their

mind to the possibilities of the feeling of the Fig & Flower brand. Although a few

of the participants had already thought of their own words, this activity provided a

safe and collaborative space to work together towards an aligned vision of the brand

feeling. This activity also provided an opportunity for employees to collaborate with

customers to express the feeling of the brand.

Activity Details:

Participants were asked to partner up with a group dynamic of one employee andone customer as partners. The activity consisted of partners working together to

write words on notecards of how they aspirationally felt about the Fig & Flower

brand. This included words such as “Fresh” or “Sophisticated,” which were discussed

in the “Present Feeling” portion of the activity.



• Notecards.

• Writing utensils.


Table 3

Warm-Up Activity Guide: “The Fig & Flower ‘Feeling.’ A Step-By-Step Plan to Organize The Components of

The Activity”



Fig & Flower “Feeling” activity.

One employee and one customer gather as

partners.

Write a word that describes the feeling of Fig

& Flower on a notecard. Keep writing words

on notecards for five minutes.

Present to the group which feelings were

created, which work well, and which don’t for

the Fig & Flower brand.

2 min.

1 min.

5 min.

5 min.

Activity

Instructions

Partner Up

Feeling Cards

Present Feelings

13 min.

Warm-Up Activity



12/50


Activity Purpose:The Who Are Our Customers activity was meant for participants to begin thinking

about customers on a more intimate level and to learn the basics of creating

personas for their business. Not only were employees able to create personas, they

had the opportunity to work with customers to validate each personas’ details.

Activity Details:

Participants were given the opportunity to switch partners (so as to be dynamic

with the group energy). Each partner group was provided with a previously-created

persona template and worked together towards defining the details of their assignedpersona. Details were not predetermined and each partner group was challenged to

come up with a variety of details.

Examples of persona details that were given to participants:

• How did she discover Fig & Flower for the first time?

• How much money does she make annually?

• What is personal fashion style?

• What does she like about Fig & Flower?

• What does she not like about Fig & Flower?• What are some interesting things about her?



• Persona template.

• Post-its and writing utensils.


Table 4

Warm-Up Activity Guide: “Who Are Our Customers? A Step-By-Step Plan to Organize The Components of

The Activity”



Who Are Our Customers? activity.

Participants are given an opportunity to

switch partners and are then assigned a

persona.

Partners will write characteristics and details

on post-it notes and post them on the

persona template.

Introduce to the group who your persona is

and what details you came up with.

2 min.

1 min.

10 min.

5 min.

Activity

Instructions

Assign Personas

Customer Activity

Present Personas

18 min.

Warm-Up Activity



13/50


Table 5

Warm-Up Activity Guide: “Cool-Down. A Step-By-Step Plan to Organize The Components of The Activity”

Step Time

10 min.

Instructions

Discuss the experience of each activity andhow they can be applied to business and

personal life.

Fill out the post-activity survey and hand to

the facilitator.

5 min.

5 min.

Activity Review

Workshop

Feedback

Activity Purpose:The Cool-down activity was as a wrap-up of the entire workshop. It provided a few

minutes for group-reflection on each activity, which included what participants

learned and how they could apply this thinking to their business and personal lives.

At the end of the Cool-down, participants were asked to provide feedback on the

workshop and the facilitator.



• Post-activity survey.



Warm-Up Activity

Cool-down


14/50

PROJECT PLAN:

Visual Storytelling Activity

Figure 19. Participants drawing stories. Author’s image.


15/50


Activity Purpose:This ice-breaker was meant for participants to loosen up and disconnect from their

daily thoughts, which allowed participants to raise their energy, open their creative

minds, and be ready for the rest of the workshop.

Activity Details:

Participants were asked to think of an animal and not disclose the animal to the rest

of the group. The first participant acted out their animal and the rest of the group

tried to guess what they were. One-by-one, all other participants did the same until

all animals were guessed.



• Consent Forms for any new participants.



Ice-Breaker: Animal Charades

Table 6

Visual Storytelling Activity Guide: “Ice-breaker: Animal Charades. A Step-By-Step Plan to Organize The




Ice-Breaker activity.

Think of an animal. One-by-one, act out the

animal of your choosing and participants will

try to guess what you are.

1 min.

9 min.

Activity

Instructions

Animal Charades

10 min.


16/50


Activity Purpose:The Fig & Flower Content Stories activity was meant for participants to stretch

beyond their comfort zones in the realm of creating new user s tories and content

types that are set in a variety of different and unexpected business situations. For

example, participants were presented with “Customer type one” with the card “Blog

article” and “Wedding season” and challenged with coming up with a user story

based around this new content type.

Activity Details:

Participants partnered up with the dynamic of one employee and one customer.

Each team grabbed three cards from each category listed below, and used the cards

as influencers of their new user stories and content ideas related to the Fig & Flower

brand.

Card Categories:

• Content types: events, blog articles, pictures, tweets, products, and services

• Customer types: customer one, customer two, and customer three (identified

from the previous Warm-Up activity.

• Wild cards: holidays, special occasions, retail seasons, food ingredients, localAtlanta venues, weather patterns, money price-ranges, telecommunication

devices, etc.



• Content cards.

• Large memo-paper and writing utensils for idea notes.


Table 7

Visual Storytelling Activity Guide: “Fig & Flower Content Cards. A Step-By-Step Plan to Organize The




Fig & Flower Content Cards activity.

Partners will present their stories.

Gather into partner groups, one employee

and one customer.

Take one card from each of the categories and

begin crafting stories about how the customer

interacts with the Fig & Flower brand based on

chosen cards.

Take one card from each of the categories and

begin crafting stories about how the customer

interacts with the Fig & Flower brand based on

chosen cards.

Partners will work together to combine

all three cards and come up with as many

stories and content ideas as possible.

Partners will work together to combine

all three cards and come up with as many

stories and content ideas as possible.

Partners will present their stories.

5 min.

5 min.

1 min.

2 min.

2 min.

10 min.

10 min.

5 min.

Activity

Instructions

Present Content

Partner Up

Select New Cards

Select Cards

Create Your

Content

Create Your

Content

Present Content

40 min.


Fig & Flower Content Stories


17/50


Table 8

Visual Storytelling Activity Guide: “Cool-Down. A Step-By-Step Plan to Organize The Components of The

Activity”

Step Time

10 min.

Instructions

Discuss the experience of each activity and

how they can be applied to business and

personal life.

Fill out the post-activity survey and hand to

the facilitator.

5 min.

5 min.

Activity Review

Workshop

Feedback

Activity Purpose:The Cool-down activity was a wrap-up of the entire workshop. It provided a few

minutes for group reflection on each activity, which included what participants

learned and how they could apply this thinking to their business and personal lives.

At the end of the Cool-down, participants were asked to provide feedback on the

workshop and the facilitator.



• Post-activity survey

• Writing utensils

• Camera for photo and video documentation


Cool-down


18/50

PROJECT DOCUMENTATION:

Warm-Up Activity

Figure 20. Participant drawing Fig & Flower ‘feeling’ word on index card. Author’s image.


19/50


The Experience:When I explained the activity to participants, one of them participated in this activity

in a previous workshop, so they were excited to try it again. A few other participants

already knew the birthday of a couple other participants, which helped them during

the activity. I noticed a few different communication styles during this activity:

1. Leaders: There were two leaders who determined the communication style, which

was using their hands and fingers to figure out months and dates of birthdays.

2. Followers: Followers were very good at observing and listening to the

communication cues from leaders and the helper. They quickly understood the

leaders’ prompts and took their place in the line.

3. Helper: There was one helper who noticed some followers not understanding the

initial mode of communication, so they changed the communication so the follower

would understand and eventually find her place in the line.

Activity Takeaways:

Participants were very pleased with themselves when I told them they were the

fastest group I’ve ever worked with. I noticed that this was a perfect activity to get

the participants moving around together and problem solving in an unconventional

non-verbal way.

Warm-Up Activity


Figure 21. Participants listening to activity directions. Author’s image.

Figure 22. Participants figuring out each others’ birthdays. Author’s image.

Figure 23. More participants figuring our each others’ birthdays. Author’s image.


20/50


The Experience:There were four groups of two people each, and when given the prompt to begin

thinking and writing down words for the Fig & Flower feeling, they talked amongst

their groups to bounce ideas off of each other. After about five minutes of talking,

the groups became silent and began working individually. This was an interesting

observation, and ended up working out well as we were able to get a variety of words

from each person. When the group was done writing, each person had an average

of 10 words. I asked each to choose two of their favorite words which really allowed

the group to narrow down the most important and quality words for the Fig & Flower

feeling. Participants spent about three minutes explaining both of their words.

Activity Takeaways:

This activity was a great way to have participants open their minds to thinking

creatively. The list of words that was provided was a great way to get their creative

juices flowing. After using this list for a few minutes, they began coming up with

their own words to describe the Fig & Flower feeling. By the end, I noticed a few of

the participants became more confident in their creative thinking abilities.

Warm-Up Activity


“I loved hearing what our customers thought

about us and how it really aligned with our original

intentions.” — Participant, 2015

Figure 24. Participant looking over Fig & Flower ‘feeling’ adjective list. Author’s image.

Figure 25. Participant writing a Fig & Flower ‘feeling’ on an index card. Author’s image.

Figure 26. Finished Fig & Flower ‘feeling’ cards on the floor. Author’s image.


21/50


WarmHumble

Warm-Up Activity


Final words chosen by group:

Conscientious

Community

Sincere

Pretty

Brave

Healthy

Natural

Safe

Chit chat

Thoughtful

Fresh

Informative

Pioneering

Independent

Figure 27. Final Fig & Flower ‘feeling’ words. Author’s image.

Other words written down:

Helpful

Happy

Organic

Open

Local

Earthy

Playful

Cute

Peaceful

Modern

Beautiful

Friendly

Stylish

Energetic

Clean

Welcome

Radiant

Successful

Comfortable

Innovative

Unique

Social


22/50


The Experience:During the activity, participants worked with a predetermined structure for filling out

their customer information. As a group, we discussed which customers we would

focus on and ended up choosing, “Young professional,” “Mature woman,” and “New

mom.” Each one of these customers were chosen because they are the main target

markets for the Fig & Flower brand. A specific question frame was provided to help

participants describe each customer type: “My expectations of Fig & Flower,” “What

I actually experience at Fig & Flower,” “What I appreciate about Fig & Flower,” and

“What I want/need more of from Fig & Flower.” Participants expressed that using

this framework made it easy for them to think of information about their customer

and how it related to the brand.

Activity Takeaways:

This activity’s purpose was to introduce customer storytelling on a very surface level

so as to prepare participants for the deeper visual s torytelling that was required for

the second workshop. Participants succeeded in telling rich stories for their customer

groups.

After the activity, participants expressed their insights about how they used todesign events because they ‘thought it would be fun,’ and because of this activity, it

has taught them to design events from the customer’s point of view instead.

Warm-Up Activity


Figure 28. Participants writing customer expectations for the Fig & Flower brand. Author’s image.

Figure 29. Participants discussing customer experiences at Fig & Flower. Author’s image.

Figure 30. Participants presenting final customer story to group. Author’s image.


23/50


Warm-Up Activity


Figure 31. Final customer profile for “New Mom”. Author’s image.

Figure 32. Final customer profile for “Young Professional”. Author’s image.

Figure 33. Final customer profile for “Mature Woman”. Author’s image.


24/50


Overall Experience:

Overall, the experience was very rewarding for me as a facilitator, and participants

expressed that the workshop was rewarding for them as well. I expressed that the

intent of the workshop was to introduce creative thinking concepts to the group,

resulting in low participant expectations. When the workshop was finished, they

were very satisfied with the fidelity of activities and understood that the next

workshop would delve deeper into creative thinking concepts.

Overall Takeaways:

One of the biggest takeaways from the Warm-Up activity was the realization of howI could better utilize my time as a facilitator. Consequently, I was able to alter the

Visual-storytelling activity to make it more appropriate for reflection-time among

participants.

Warm-Up Activity

Activity Summary

“I wish we had additional time

for brainstorming.”

“I wish we had a more complete recap,but we ran out of time.”

“I love that we got real ideas that are

worth implementing.”

“I enjoyed learning a more creative/integrative approach to thinking.”

“I experienced a great sense of

community during the workshops.”

P A RT IC IPA NT F E E DB A C K


25/50

PROJECT DOCUMENTATION:


Figure 34. Participants storyboarding customer experiences. Author’s image.


26/50


The Experience:

I didn’t expect participants to get so into this activity as it can seem intimidating at

first. However, participants expressed their satisfaction of this activity’s ability to

open them up even more to working with each other without creative limitations.

“I swear I thought she was a turtle. It’s amazing that

someone else guessed Armadillo because we would

have been guessing forever.” — Participant, 2015

Activity Takeaways:

Because of the Warm-Up workshop that was conducted a week earlier,

participants were much more open to doing the animal charades. If not for the first

workshop, I believe participants wouldn’t have been comfortable enough to move

around and act so silly.



Figure 35. Participant acting out a bear. Author’s image.

Figure 36. Participant acting out an elephant. Author’s image.

Figure 37. Participant acting out a bird. Author’s image.


27/50


The Experience:

This activity consisted of two groups of participants pulling one card from each

category: customer card, content card, and wild card. Groups started by writing a

detailed story of how the three cards could be combined into something useful for

future design. As a facilitator, I encouraged them to focus only on the story and not

business ideas yet. Participants wrote out detailed stories and then were prompted

to use another sheet of paper to tell the same story in a visual way using keyframes

and stick-figure people.

Activity Takeaways:

This activity taught me that I had an ability of using my intuition to change the

activity as I saw participants responding in a certain way. Originally, I was only

going to have them write detailed stories to get them used to thinking deeper about

stories. Throughout the activity, I understood that they were catching on to the

concepts a lot easier than I originally thought, so I changed the activity to involve

deeper visual storytelling techniques while still keeping the proper time.



“Drawing out our story helped us simplify

it quite a bit. It’s better now!” — Participant, 2015

Figure 38. Participant writing a customer story based on Fig & Flower cards. Author’s image.

Figure 39. Participant presenting their visual story to the group. Author’s image.

Figure 40. Participants presenting their visual story to t he group. Author’s image.


28/50




Figure 41. Final Group 1 customer story and storyboard. Author’s image.

Figure 42. Final Group 2 customer story and storyboard. Author’s image.

G RO U P 1

Cards Chosen

Customer: Teenager

Content: New Service Offering

Wild card: Coconut Oil Ingredient

Wild card: Fall SeasonG RO U P 2

Cards Chosen

Customer: Baby

Content: Conference Talk

Wild card: New Years Season


29/50


The Experience:

This part of the activity focused less on telling stories and more on using the prompt

cards for Fig & Flower ideas that they could potentially implement. I encouraged

participants to use their skills of detailed storytelling to tell the story in their mind or

through group discussion, and use these stories to inform product/service/content

ideas for Fig & Flower.

Activity Takeaways:

This activity taught me that, as a facilitator, I was able to instill a level of confidence

in each participants’ creative abilities. Consequently, the energy in the room was

very high, and they continued to create amazing and fun concepts.



“I never even thought about teenagers coming

in here because I’m not one; they’re not in mydaily thought process. But I was really excited

to design for them.” — Participant, 2015

Figure 43. Participants discussing their cards while writing a customer story. Author’s image.

Figure 44. Participants drawing out their customer’s storyboard. Author’s image.

Figure 45. Participants presenting their final storyboard to the group. Author’s image.


30/50


Figure 46. Final Group 1 Fig & Flower ideas. Author’s image.

Figure 47. Final Group 2 Fig & Flower ideas. Author’s image.



G RO U P 2

Cards Chosen

Customer: Mature Woman

Content: New Product

Wild card: Mother’s Day

Cards Chosen

Customer: Informed Customer

Content: Blog Article

Wild card: Hot Day

G RO U P 1

Cards Chosen

Customer: Gay Male

Content: Workshop

Wild card: Rainy Day

Cards Chosen

Customer: Young Professional

Content: Picture Gallery

Wild card: Humid Day

Cards Chosen

Customer: Straight Male

Content: Hosted Event

Wild card: iPhone

Wild card: Cocoa


31/50


Overall Experience:

I was very happy with the visual-storytelling activity. I was unsure how participants

would understand and respond to the storytelling activities. I believe, because of

my empathy and preparation around Fig & Flower’s problems, the activities were

very easy to understand and highly valuable for all participants. The results of each

activity will give Fig & Flower the creative thinking skills and lots of ideas to move

forward with in the future.

Overall Takeaways:

The biggest takeaway after the visual-storytelling activity was a theme of

“Confidence.” I received validation that my activities were appropriate for the intent

of each workshop and provided lots of value for each participant, which gave me

more confidence as a facilitator. I also realized that it is my job to instill the same

confidence in each participant so it can continue to be an open environment that is

free from judgment and creative blocks.


Activity Summary

“The cards gave us a parameter to work within.

When people are like “Brainstorm, go!” It’s

just, too much.”

“I liked having a semi-guided brainstorm ideas

session where we were given little things that might

be parts of our customers’ experiences.”

“This type of thinking is not the type of

thing that I do in my day-to-day life, so

it was a bit of a stretch.”

“Thinking about things from someone else’s

perspective helped us create more ideas.”

P A RT IC IPA NT F E E DB A C K

“It was helpful to think laterally instead of

linearly. I’m very linear in my thinking.”


32/50

Final Reflections

Facilitating creative thinking was

an exciting challenge for me.

Although I enjoyed each activity and am satisfied with the direction these workshops took

towards addressing the initially stated problem, there are a few things I need to practice:

1. Time Management

It will be important that I practice better time management in the planning of each

activity, as well as adhering to the time intervals of each activity during the workshops.

2. Documentation

It is imperative that I pay attention to documenting the process more efficiently in future

workshops. Although I had help, I realized I needed to write down clear and concisestandards for photo and video documentation.

3. Confidence

I realize, as a facilitator, confidence will come with time and practice. With the

combination of practicing ‘time management,’ ‘documentation,’ and facilitating more

workshops, I will be able to build my confidence over time.


33/50


This video gives an overview of the activities covered in DMGT 732,

Facilitating Creative Thinking, Winter 2015, with Professor Regina

Rowland, Ph D.

Producer: Lauren Peters

Participants: Fig & Flower Owner, Employees, and Customers

Music: Morning Story by Music For Alarm Apps, 2011 (Purchased 2015)

Video URL: https://vimeo.com/121566712

Password: DMGT

Workshop Video

Fig & Flower Workshop Documentation

Figure 48. Fig & Flower video screenshot. Author’s image.


34/50

APPENDIX

Figure 48. Facilitator conducting final participant feedback interviews. Author’s image.


35/50


Activity Purpose:

The “Hello. I’m Fig & Flower” activity will introduce participants to a structured

framework for identifying their brand in the point-of-view of the brand itself. This is

intended for participants to have an aligned and objective view on what the brand

stands for as well as being able to apply this personification to all parts of the brand’scontent and delivery.

Activity Details:

Participants will be given a “Brand Identity Framework,” and in two-groups of

three, they will work together to populate the framework. When they are finished

populating the framework, the group will share and iterate their framework

outcomes.

Brand Identity Framework Components:

• Brand heritage.

• Brand offering.

• Brand audience.

• Brand benefits.



• Brand Identity Framework template.




“Hello. I’m Fig & Flower”

Figure 7. Visual Storytelling Activity Guide: “Hello. I’m Fig & Flower.” A step-by-step plan to organize

the components of the activity.


1

2

3

4

Facilitatorannounces instructionsof the

“Hello.I’m Fig& Flower” activity.

Participantswill getinto two groupsof three.

Infour-minute increments,collaboratively

fill-outthe Fig& FlowerBrand Identity

framework.

Teamswill presenttheir framework to each

otherand discuss/iterate theiroutcomes.

9 min.

1 min.

32 min.

10 min.

Activity

Instructions

Team Up

Brand

Personification

Present Brands

52 min.

• Brand personality.

• Brand values/beliefs.

• Brand mission on Earth.

• Brand vision.

Appendix

Removed Visual Storytelling Activity

Figure 1A. Visual-storytelling Activity that was removed because of time constraints. Author’s image.


36/50


Appendix

Post-Activity Survey Template

Post-activity Survey

Fig & Flower Creative Thinking Workshop | Facilitator: Lauren Peters

What I expected from this workshop:

What I appreciate about this experience:

What I experienced from this workshop:

What I would like to have more of:

Figure 2A. Post-Activity Survey template. Author’s image.


37/50


Appendix

Post-Activity Surveys

Figure 3A. Three Post-Activity surveys filled out by participants. Author’s image.


38/50


Appendix


Table A1


Date/Time Intent Steps Materials Setup

February 1, 2015 Facilitator announces instructions of the Ice-Breaker activity.

Participants will make a single-file line of birthdays from youngest to oldest (month/date/

year) without using words or writing.

Discuss which parts of the activity were easy, difficult, what you learned, and why.

What’s Your Birthday?

Participants will stretch

communication comfort-zones

and break any mental barriers for

creative potential.

Move center-display tables to

the front of the retail space,

so that there is room in the

middle of the room.

• Consent Forms (6).

• Camera for photo and video

documentation.10:00am–10:08am

(8 min.)

Facilitator announces instructions of the Fig & Flower “Feeling” activity.

One employee and one customer gather as partners.

Write a word that describes the feeling of Fig & Flower on a notecard. Keep writing words on

notecards for five minutes.

Present to the group which feelings were created, which work well, and which don’t for the

Fig & Flower brand.


Provide a safe and collaborative space

to work together towards an aligned

vision of the brand-feeling as well as

to collaborate with customers.

Group will sit on the floor

in a circle with a large piece

of paper in the middle for

brainstorming work-space.

• Notecards.



documentation.

10:09am–10:22am

(13 min.)

Facilitator announces instructions of the Who Are Our Customers? activity.

Participants are given an opportunity to switch partners and are then assigned a persona.

Partners will write characteristics and details on post-it notes and post them on the

persona template.

Introduce to the group who your persona is and what details you came up with.


Begin thinking about customers on

a more intimate level and to learn

the basics of creating personas for

their business.





• Persona templates (3).



documentation.

10:23am–10:41am

(18 min.)

Discuss the experience of each activity and how they can be applied to business and

personal life.

Fill out the post-activity survey and hand to the facilitator.

Cool-down Activity

Acts as a wrap-up of the entire

workshop as well as time for group

reflection and discussion.

Group stands in a circle

around the white paper on

the floor to get their blood

moving.

• Post-activity surveys (6).



documentation

10:42am–10:52am

(10 min.)

50 min.


39/50


Appendix


Date/Time Intent Steps Materials Setup

1 hour, 50 min.

February 8, 2015 Facilitator announces instructions of the Ice-Breaker activity.

Participants break up into small groups. Think of an animal. One-by-one, act out the animal of

your choosing and participants will try to guess what you are.

Animal Charades

Participants will loosen up and

disconnect from daily thoughts,

raise energy-levels, and open their

creative minds.

Move center-display tables to

the front of the retail space,

so that there is room in the

middle of the room.

• Consent Forms for any new

participants.


documentation.

9:00am–9:09am

(9 min.)

(8 min) Facilitator announces instructions of the Fig & Flower Content Cards activity.

Gather into partner groups, one employee and one customer.

(5 min) Take one card from each of the categories and begin crafting stories about how the

customer interacts with the Fig & Flower brand based on chosen cards.

(15 min) Partners will work together to combine all three cards and come up with a solid and

detailed story. Draw these stories on large memo paper in pictures.

(15 min) Partners will present their stories.

(2 min) Take one card from each of the categories and begin crafting stories about how the

customer interacts with the Fig & Flower brand based on chosen cards.

(20 min) Partners will work together to combine all three cards and come up with as many

ideas as possible.

(15 min) Partners will present their stories.

Fig & Flower Content Cards

Stretch beyond comfort zones in the

realm of creating new user stories

and content types that are set in

an unexpected variety of business

situations.





• Content cards.

• Large memo-paper (3) and

writing utensils for idea notes.


documentation.

9:10am–10:30am

(1 hour, 20 min.)

Discuss the experience of each activity and how they can be applied to business and

personal life.

Fill out the post-activity survey and hand to the facilitator.

Cool-down Activity

Acts as a wrap-up of the entire

workshop as well as time for groupreflection and discussion.

Group stands in a circle

around the white paper on

the floor to get their bloodmoving.

• Post-activity surveys (6)

• Writing utensils

• Camera for photo and videodocumentation

10:31am–10:51am

(20 min.)

Table A2



40/50


Appendix

List of Fig & Flower Content Cards

Customer Cards:

Young Professional

New Mom

Mature Woman

Baby

Teenager

Gay male

Straight Male

Informed Customer

Content:

New Service Offering

New Product

Conference Talk

Hosted Event

Blog Article

Tweet

Picture GalleryWorkshop

Wild Cards:

Retail Seasons:

Spring

Summer

Fall

Winter

Wedding

Back to School

Prom

Spring Cleaning

Breast Cancer Awareness

Cold & Flu Season

Beach Season

Allergy Season

Special Occasions:

Valentine’s Day

Christmas

Birthday

Mother’s Day

4th of July

New Years

Natural Ingredients:

Cocoa

Essential Oils

Chamomile

Coconut

Shea

Rose

Argon

Salt

Weather:

Dry

Rainy

Humid

Sunny

Overcast

Cold

Hot

Price Range:

$

$$

$$$

$$$$

Devices:

iPhone

iPad

Laptop

Desktop

Landline Phone

Figure 4A. Fig & Flower content card combination. Author’s image.




41/50


Appendix

List of Fig & Flower ‘Feeling’ Adjectives

A

Adaptable

Adorable

Adventurous

Agreeable

Alert

Alluring

Ambitious

Amusing

Appealing

ArtisticAthletic

B

Bold

Breathtaking

Busy

Boundless

Brave

Bright

C

Calm

Capable

Caring

Casual

Chic

Creative

Charming

Cheerful

Credible

Coherent

Confident

Cooperative

Courageous

Credible

Cultured

D

Dashing

DaringDynamic

Dazzling

Debonair

Discreet

Dynamic

E

Eager

Earthy

Eccentric

Elegant

Efficient

Enchanting

Encouraging

Enduring

Energetic

Entertaining

Enthusiastic

Excellent

Excitable

Exuberant

F

Fabulous

Fair

Fashionable

Flirty

Fierce

Formal

FaithfulFantastic

Fearless

Frank

Fresh

Friendly

Funny

G

Generous

Gentle

Good

Glamorous

Graceful

H

Happy

Hip

Harmonious

Helpful

Hilarious

Honorable

I

Impartial

Industrious

Instinctive

Impressive

Innovative

Inspiring

IntenseInviting

J

Jolly

Joyous

K

Kind

Knowledgeable

L

Lush

Likable

Lively

Lovely

Loving

Lucky

M

Majestic

Mature

Modern

Motherly

N

Nice

Natural

Nautical

NoisyNostalgic

Naughty

O

Obedient

Old

Organic

P

Painstaking

Peaceful

Perfect

Placid

Plausible

Pleasant

Productive

Protective

Proud

Punctual

Playful

Powerful

Professional

Q

Quiet

Quaint

Quirky

R

RadiantRebellious

Reliable

Royal

Rustic

Receptive

Reflective

Relieved

Resolute

Responsible

Righteous

Romantic

S

Sedate

Selective

Scholarly

Secure

Serious

Sleek

Smart

Soothing

Strong

Stylish

Self-assured

Sensitive

Shrewd

Silly

Sincere

Skillful

Sophisticated

Splendid

Steadfast

Stimulating

T

Tasteful

Tranquil

Talented

Thoughtful

Thrifty

Tough

Trustworthy

U

Unconventional

Unbiased

Unusual

Urban

Upbeat

Unique

V

Versatile

Vintage

Vigorous

Vivacious

W

Whimsical

WildWarm

Willing

Wise

Witty

Wonderful

Y

Youthful

Z

Zany

Zealous

Figure 7A. List of Fig & Flower ‘feeling’ adjectives. Author’s image.


42/50


Appendix

Consent Form Template

Figure 8A. Informed Consent Form Template 1. Created by SCAD. Figure 9A. Informed Consent Form Template 2. Created by SCAD.


43/50


Appendix

Consent Forms

Figure 10–11A. Informed Consent Forms filled out by participants. Provided by SCAD, scanned by Author.


44/50


Appendix

Consent Forms (Cont’d...)



45/50


Appendix




46/50


Appendix




47/50


Appendix


Table 1

Criteria for Company Selection

Table 2

Warm-Up Activity Guide: Ice-breaker: When is Your Birthday? A Step-By-Step Plan

to Organize The Components of The Activity

Table 3

Warm-Up Activity Guide: The Fig & Flower ‘Feeling.’ A Step-By-Step Plan to

Organize The Components of The Activity

Table 4Warm-Up Activity Guide: Who Are Our Customers? A Step-By-Step Plan to

Organize The Components of The Activity

Table 5

Warm-Up Activity Guide: Cool-Down. A Step-By-Step Plan to Organize The

Components of The Activity

Table 6

Visual Storytelling Activity Guide: Ice-Breaker: Animal Charades. A Step-By-Step

Plan to Organize The Components of The Activity

Table 7

Visual Storytelling Activity Guide: Fig & Flower Content Cards. A Step-By-Step Plan

to Organize The Components of The Activity

Table 8

Visual Storytelling Activity Guide: Cool-Down. A Step-By-Step Plan to Organize The

Components of The Activity

Table A1


Table A2


Figure 1.

Fig & Flower Logo. Created by Fig & Flower, 2014

Figure 2.

Fig & Flower front counter. Author’s image

Figure 3.

Inside the Fig & Flower store. Created by Fig & Flower, 2014

Figure 4.

Fig & Flower owners. Created by Fig & Flower, 2014

Figure 5.

Natural makeup on display. Author’s image

Figure 6-13.

Fig & Flower Participant Headshots. Author’s images

Figure 14.

Participants mingling before the workshop. Author’s image

Figure 15. Fig & Flower skincare on display. Author’s image

Figure 16.

Facilitator smiling before the workshop. Author’s image

Figure 17.

Fig & Flower skincare on display. Author’s image

Figure 18.

Participants waiting for directions. Author’s image

5

10

11

12

13

15

16

17

36

37

1

3

4

4

4

6

7

7

7

8

9


48/50


Appendix


Figure 19.

Participants drawing stories. Author’s image

Figure 20.

Participant drawing Fig & Flower ‘feeling’ word on index card. Author’s image

Figure 21.

Participants listening to activity directions. Author’s image

Figure 22.

Participants figuring out each others’ birthdays. Author’s image

Figure 23.

More participants figuring out each others’ birthdays. Author’s image

Figure 24.

Participant looking over Fig & Flower ‘feeling’ adjective list. Author’s image

Figure 25.

Participant writing a Fig & Flower ‘feeling’ on an index card. Author’s image

Figure 26.

Finished Fig & Flower ‘feeling’ cards on the floor. Author’s image

Figure 27.Final Fig & Flower ‘feeling’ words. Graphics created by Author

Figure 28.

Participants writing customer expectations for the Fig & Flower brand. Author’s

image

Figure 29.

Participants discussing customer experiences at Fig & Flower. Author’s image

Figure 30.

Participants presenting final customer story to group. Author’s image

Figure 31.

Final customer profile for “New Mom”. Author’s image

Figure 32.

Final customer profile for “Young Professional”. Author’s image

Figure 33.

Final customer profile for “Mature Woman”. Author’s image

Figure 34.

Participants storyboarding customer experiences. Author’s image

Figure 35.

Participant acting out a bear. Author’s image

Figure 36.

Participant acting out an elephant. Author’s image

Figure 37.

Participant acting out a bird. Author’s image

Figure 38.Participant writing a customer story based on Fig & Flower cards. Author’s

image

Figure 39.

Participant presenting their visual story to the group. Author’s image

Figure 40.

Participants presenting their visual story to the group. Author’s image

14

18

19

19

19

20

20

20

21

22

22

23

24

24

24

25

26

26

26

27

27

27


49/50


Appendix


Figure 41.

Final Group 1 customer story and storyboard. Author’s image

Figure 42.

Final Group 2 customer story and storyboard. Author’s image

Figure 43.

Participants discussing their cards while writing a customer story. Author’s

image

Figure 44.

Participants drawing out their customer’s storyboard. Author’s image

Figure 45.

Participants presenting their final storyboard to the group. Author’s image

Figure 46.

Final Group 1 Fig & Flower ideas. Author’s image

Figure 47.

Final Group 2 Fig & Flower ideas. Author’s image

Figure 48.

Fig & Flower video screenshot. Author’s image

Figure 1A.

Visual Storytelling Activity that was removed because of time constraints.

Created by the Author

F igure 2A.

Post-Activity Survey template. Created by the Author

Figure 3A.

Three Post-Activity Surveys filled out by participants. Scanned by the Author

Figure 4A.

Fig & Flower content card combinations. Author’s image

Figure 5A.


Figure 6A.


Figure 7A.

List of Fig & Flower ‘feeling’ adjectives. Created by the Author

Figure 8A.

Informed Consent Form Template 1. Provided by SCAD

Figure 9A.

Informed Consent Form Template 2. Provided by SCAD

Figure 10–11A.

Informed Consent Forms filled out by participants. Provided by SCAD, scanned

by Author

Figure 12–13A.


by Author

Figure 14–15A.


by Author

Figure 16–17A.


by Author

28

28

29

29

29

30

30

33

35

36

37

40

40

40

41

42

43

43

44

45

46


50/50

Fig & Flower Creative Workshops

Prepared by Lauren Peters | Facilitating Creative Thinking | Winter 2015

fig & flower creative workshops dmgt 732

Documents