figaro slideshare
DESCRIPTION
Copies of my slide deck from the Figaro Social Media Conference in London, 5th April 2012. More info, with videoTRANSCRIPT
© 2012 TBG Digital
@JeremyWaiteHead of Social Strategy
© 2012 TBG Digital
#figaroconference
© 2012 TBG Digital
What’s the ROI of your dog?
Return on InvestmentReturn on ImpressionsReturn on InteractionsReturn on InnovationReturn on Ignorance
© 2012 TBG Digital
85% of people in social media have worked in it for lessthan 2 years.
#SocialMediaUnicorn
© 2012 TBG Digital
46% of fans who ‘LIKE’ a brandpage never want to receive MARKETING messagesfrom them.
© 2012 TBG Digital
“96%” of fans who visit a Facebook page NEVER return
© 2012 TBG Digital
Whoever tells the best stories, goes home with the most marbles.
© 2012 TBG Digital
50% of people use social media to waste time…
… so let’s give them some REALLY COOL shit
to do when they get there.
© 2012 TBG Digital
Are youRENTINGyour fans?
© 2012 TBG Digital