fight against hunger for countries in need
DESCRIPTION
In our world of 7 billion, 1 billion are hungry, while a roughly equal number suffer from obesity, diabetes, and other health issues related to “overnutrition.” TABLE FOR TWO rights this global food imbalance by addressing these opposing issues through a unique “calorie transfer” model.TRANSCRIPT
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TRANSFORMING THE WORLD WITH 25¢
Global Food Imbalance
TABLE FOR TWO’s Mission
7 billion World Population
Excess Unhealthy Food
Global Food Imbalance
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USA : $ 159.18
Africa : $ 1.62
How it works
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HealthyTABLE FOR TWO meal
25¢ = 1 meal
Warm School Lunch
• 20 cents(80%): To be used to provide 1 school lunch
• 5 cents(20%): Stay at TFT for operation
Which one would you choose?
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Healthy TABLE FOR TWOChicken & vegetable soup
Burger, fries and coke..
or
1 School lunch!!
“This Side” of the Table
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Schools
Corporate Cafeterias
Move Beyond the Traditional Vending Machine
Effective Cause Marketing
Restaurants
Vending Machines
Effective & Highly Visible CSR
Students Lead the Way
Socially Conscious & Healthy Brand Image
Consumer Products
TFT i-phone application(automatically identify calories!)
“The Other Side” of the Table
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Africa
Uganda11,000
*# of students supported by the TFT school meal program
Rwanda621
Tanzania10,500
Kenya
On the other side of the table, children receive nutritious school meals.
Ethiopia17,000
North AmericaSupport to provide healthier school lunches
AsiaCreating change in Myanmar
Nutritious school meals transform education & the community
What is so special about TFT?
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1.Anyone can participate– Everyone eats lunch– Allows you to think and eat well while doing good for society
2.Win-Win– One does good for oneself and for another less fortunate– Helps companies promote healthy eating and aligns with wellness initiatives
3.Simple concept– One for one– $0.25 is sufficient to provide one school lunch
4.Easy to implement– Simply identify healthy menu items, designate and label these as TFT meals,
and keep track of the number of meals sold. – No cost for participating companies
Feb.
2008 20092007 2012
Japan Launch
Initiation of Metabolic Syndrome Check-Up
Requirement in Japan
600Corporations, Universities, Organizations, Restaurants
Partnering with TFT
Rapid Growth
Release of TFT President Masa
Kogure’s Best Seller
201320112010
Company, 222
School, 86
Public institution, 27
Hospital, 11
Other Corporation, Organization, 17
Reception, 5
Restaurant, Cafe, 71
Retail, Home De-livery 12
Other, 11
2011
2010
2009
2008
2007
5,986,08
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3,815,50
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21,22,62
7
597,652
56,737 1.Donation amount (number of meal, yearly total)
Total 12,578,612 meals
2. TFT Partners by Industry(number of organization)
Total 462 Organizations
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TABLE FOR TWO: Donation amount, Number of Partners
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School• Thunderbird School of
Global Management• Columbia University• UC Davis• UC Berkeley• San Francisco State
University• University of San Francisco• Northwestern University• Bellamine College
Preparatory (High school)• San Diego Cooperative
Charter School …
TFT Partners (selected)Corporations• AIG/Chartis• Bank of Tokyo-Mitsubishi UFJ• P&G• Accenture• Toyota• IBM• Panasonic• GE Healthcare• Bank of America, Merrill Lynch• Caterpillar• Barclays capital• …
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• In April 2012, San Francisco State University (SFSU) launched the TFT program at Healthy U inside their bookstore.
• All meals sold are healthy and TFT-branded.
Full Implementation: San Francisco State University
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• Thunderbird – in partnership with Chartwells, a Compass Group company - joined TFT as its very first partner in the U.S in 2009. TFT is offered for lunch at the main hot entree station – one of the most popular stations at the cafeteria.
• The TFT meal consists of a well balanced meal of protein, ‐carbohydrates, and veggies and rotates daily.
Long-term success: Thunderbird
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• TABLE FOR TWO launched at the Gunrock Pub on April 2nd, 2012 in collaboration with UC Davis Dining Service/Sodexo and The Blum Center for Developing Economies.
• TFT Meal: Chicken Marrakesh $11.25 North African inspired spiced braised chicken breast with black olives, apricots, figs, brown sugar, red wine and crunchy pecans, served over a bed of local Rue and Forsman organic brown rice.
• Using ingredients from the local community
Academic Collaboration: University of California at Davis
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Large scale implementation: Toyota Serving TFT menu everyday at 16 canteens for +20,000 employees since June 2011 20yen donation per meal: 10yen from employee and 10yen from TOYOTA as a matching
donation Expected amounts of annual funds: $ 33,500
CEO, Mr. Akio Toyoda enjoyed TFT lunchTFT menu at HQ in Tokyo(Rice with a bowl of soup and three kinds of simple dishes)
CSR division actively promoted TFT program Lecture about TFT and social business
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Goal: Changing customer/students principle of behavior to choose TFT meals on a priority basis, making the world sustainable.• Increase the awareness of TFT at school
– Display information about TFT on campus– Participate and organize TFT events
• Implement TFT at school– Negotiate implementation with cafeterias– Select TFT menus– Monitor TFT performance
• Promote TFT to local restaurants, companies
TFT Student Activities
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TABLE FOR TWO around the world
New York
San FranciscoSan DiegoLos Angeles
Glendale
Italy
Norway
Hong Kong
Japan
Taiwan
Washington DC UKColumbu
s
Philippines
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Swiss
TFT Advisor:Professor Jeffrey Sachs, Sustainable Development at Columbia University
Uganda
Case Study: Ruhiira, Uganda
TABLE FOR TWO supports 21 schools, more than 10,000 students
In 2011,
5,986,089 meals were delivered to Africa.
0%
50%
100%
2007 2011
TFT Contribution
Community Contribution
The increase of the burden rate indicates that the community actively participates in the school meal program. We put great importance on the community operated meal program even after the completion of the TFT meal program.
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3. Increase of Continuation Rate from Elementary to Secondary School.
1. Grade7 Enrollment Rate(# of students)
2. Community Cooperation for the Meal Program
356
154
312147
156
59
76
119
82
2006 2010
In Uganda, every student takes an exam upon completing elementary school. The Grade 1 marks the best academic score, making the Grades 1 through Grade 3 continue on to secondary school.
In the years between 2005 and 2010, the number of students to take the final examination increased by 1.5 times. Grade 1 and 2 students who attain high scores increased by two times.
Burden rate for providing school meals (%)
444
682
Grade 1
Non-attendanceGrade 4( fail )
Grade 3
Grade 2
Academic score of the exam upon completing elementary school (Number of student)
There are many children who are unable to continue studies even after entering school. The meal program supports the children to pursue and continue their studies.
2005 2006 2007 2008 2009 2010
498
444
592
662677 682
School meal program started.
Effect of TFT Meal Program (Ruhiira area in Uganda)
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Schwab Foundation:Outstanding Social
Entrepreneur in Asia
Forbes Heroes of Philanthropy
Achievement - Award -
2013 Sustainable Entrepreneurship Award (Austria)2013 Social Entrepreneur of the Year, Asian Award (UK)
TABLE FOR TWO in San Diego
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Thank you!
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