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  • 7/29/2019 Filcro Media Staffing for integrated media media staffing of digital media executives

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    o Media Staffing Interactive Media Staffing for The Media Industry

    /www.filcro-media-staffing.com/html/filcro_media_staffing_interactive_staffing.html[2/2/2013 1:56:06 PM]

    Media Integration

    Interactive, Broadband, Mobile, Gaming & OEMBusiness, Technical and Creative Recruitment

    Filcro Media Staffing recruits the tactical and strategic leadership to create, integrate and monetize On-Air, On-Line, OEM, Print, Multicast and DOOH Place Based media properties. 2013 will require clients to be proactive now with OEMobile platform integration to remain competitive.

    Filcro Media Staffing identifies, recruits and attracts varied levels of executives, experience compilations and skill sets to assure the interoperability and monetization of coupled, stand-alone and multicast multiplex digital media properties.

    Filcro Media Staffing projects greater returns for those retaining Filcro Media Staffing and create increased cross paccessibility by mutiplexing and multicasting to their audiences and enabling verifiable accountability to their clieadvertising agencies through enhanced digital media metrics and analytics by primary data assimilation.

    Filcro Media Staffing is recommending that the clients of our firm lower future employment costs by eliminating redundcentralizing resources that are cross-platform functional and take the same approach to succession planning.

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    o Media Staffing Interactive Media Staffing for The Media Industry

    /www.filcro-media-staffing.com/html/filcro_media_staffing_interactive_staffing.html[2/2/2013 1:56:06 PM]

    Mobile Cable TV & MSO Broadcast TV Digital Radio Online Multicast & OEM DOOH

    Location New York, NY - USA

    Search Firm Filcro Media Staffing

    Officer in Charge Tony Filson Reporting to Board of Directors, CEO, CTO & SVP HR - TF

    Client Diversified U.S. Global Media & Entertainment Conglomerate

    Client Situation Succession Plan & Upgrade of Global IT Across all Media Platforms

    Opportunities still exist to attract assets below what the market will demand in the coming year due to current conditiosuggest that clients position themselves for growth in the 2nd quarter of the coming year.

    As compensation becomes more relative to revenue in these business groups many media entities will be vying for a pool of staff due to dilution across multiple media platforms; it is increasingly important that clients position their loninterests while the market still offers value. Attraction and retention will require great financial resources beyond the danote.

    Sales Operations, Sales Planning, Advertising Sales, Product Sales, Traffic, Inventory, Production, Post Pro

    Operations, Marketing, Affiliate Relations, Digital Ad Networks and Financial Reporting will need to make the required cto keep pace with demand or lose market share at an accelerated rate.

    Media firms who are not traditional broadcasters but are developing interactive products for online distribution and magaming, music and social networking will find that enhanced skill sets are required to keep pace with technolproduction standards on the platforms they will be competing on.

    Filcro Media Staffing identifies, recruits and attracts convergent media executives who facilitate digital business goals tand strategically. Searches are conducted for regional, national and international markets.

    A Filcro Media StaffingMedia Technology Executive Search Review for Multiplatform Interactive Integration

    Chief Technology Officer (CTO)

    Global Broadcasting, Motion Picture, Cable & Interactive Networks

    Executive Search Committee Industry and Business Sector Inclusion

    Television Networks - Cable & Broadcast - International, National, Regional & LocalRadio Broadcasting Networks - International, National, Regional & LocalWireless / Mobile Content Producers - International, National, Regional & LocalOnline Interactive - International, National, Regional & LocalNetwork & Syndicated Programming Producers - TV, Radio, Interactive, Mobile, FilmMotion Picture Studios - Domestic & International

    The executive search committee (ESC) of the client company was comprised of the PrCEO, current CTO and SVP of Human Resources acting as the liaison for the (ESC). Thidentified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in ChSearch (OIC) to conduct a national search to identify and review the proper technology excapable of facilitating the current CTOs succession plan and the board of director's d

    enhance the global technological resources of their media holdings across all media platforms.

    The CTO had a clear vision of where the diverse media holdings needed to be technologically in international, nregional and local markets and he was exceptionally articulate in what he was seeking strategically and tactically tothat his successor could manage this global media and entertainment conglomerate, well into the future.

    The diversity of the company's global media portfolio would require Filcro Media Staffing to recruit a CTO with broadacumen and a sophisticated comprehensive overview of advanced multimedia, multicast and multiplex brtechnologies. For terrestrial distribution, MSO, OTA & Satellite relationships and FCC mandates this new CTO wouldexceptional hard and soft skills to evangelize technology internal and external to the organization. The new CTO wouldand manage many IT and broadcast vendor relationships across three continents; this would require a fiscally matureIT executive with extensive build-out, operations and maintenance experience globally.

    With a large multinational and multi language IT engineering staff reporting into this technology executive, a noted anmentor with the ability to manage soft and hard assets remotely would be essential. Media technology issues associainternational government regulations, business affairs and monetization were complex and we required an executive wh

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    o Media Staffing Interactive Media Staffing for The Media Industry

    /www.filcro-media-staffing.com/html/filcro_media_staffing_interactive_staffing.html[2/2/2013 1:56:06 PM]

    utilize the firms extensive legislative resources effectively to manage these areas with autonomy.

    Some of challenges facing the new CTO

    Global Dissemination Across Multiple Media PlatformsOptimizing and Upgrading Resources for TV, OD, Radio, Interactive and Wireless NormalizationChange ManagementVendor Management in International & Domestic MarketsOptimizing Sales Technology to Enhance Revenue Across All PlatformsCentralize Control of International Technology AssetsInternational Government and Domestic FCC ComplianceManagement of a Diverse Multinational StaffAttracting and Mentoring Staff to Facilitate Technology InitiativesImplementing IT Best Practices Internal & External to the Organization for Assimilation, Dissemination & Produ

    Integration of media platforms for monetization of multicast products and services

    Solution

    Based on Filcro Media Staffings recruitment experience with prior advanced media technology seand an awareness of other global media organization's technology infrastructures; compiling, vand vetting the entire initial search universe and including the ESC in the process took less thaweeks to complete. With a finite number of appropriate media technology executives capmoving the organization globally to their next generation of technology across all their targetedplatforms it was apparent who was qualified from a mechanical perspective well before the initia

    of interviews in New York, Atlanta and California to understand each executive's capacity strategically.

    The OICs (Tony Filson) objective was to attract the proper media technology executives to fit well within the organunique technology culture. Every ideal media technology executive identified was currently under contract, happy avested within their respective media conglomerate. The current CTOs succession plan was essential while recruiting tthe ideals who were talented and well sought after Media IT executives. All exhibited the career progression and sought in the new CTO to maintain continuity and facilitate growth in the clients global technology organization.

    The current Chief Technology Officer CTO required extensive assurances that this incoming executive would assuinitial transitional role prescribed before taking over the CTO position at the cadence prescribed. Maturity and sound juduring a brief transition alloted would afford the organization and their vendors and affiliates continuity during the newascension. An extensive round of interviews in New York with the CTO, CEO and other senior level executive of thcompany provided a unanimous consensus that the proper media IT executive to assume the CTOs position haidentified and that he was indeed uniquely qualified and the single most qualified candidate for the position.

    Successful CTO Recruited

    The executive recruited and attracted by Filcro Media Staffing - Tony Filson (OIC) for the orgawas currently managing (7) seven major TV broadcast and cable entities for one of the largebased multinational media and entertainment conglomerates in the world. In his previous rotechnology executive managed across every media platform relevant to the organizations diversemedia infrastructure to include: Multicast of Cable TV, Broadcast TV, Radio, Interactive, On DOOH, Mobile and Wireless assets.

    The executive was currently managing over 70 senior technology employees across The Americas, Europe and Asia wtechnology and financial controls within these geographics for global dissemination. His total reports on a dotted vendor management exceeded that of any other candidate by two fold.

    With a proven history of efficacy in managing and introducing new media technology from a hard asset and human rperspective he was respected below, on and above line by everyone who came in contact with him personprofessionally. This level of respect by his peers and those who reported into him would also be an asset in attracretaining highly valuable media technologists for the client company in the future.

    One of the most challenging aspects of this media technology executive search was negotiating the timing of the exerelease from his current contract due to a media industry merger. At all times, this media IT executive exhibited traits to someone with a fine character, intelligence and honor. It was a pleasure working on this search with the current Cattracting such a fine senior media IT executive to carry forward the firm's reputation as a leader in global media tecand broadcasting entertainment.

    The incumbent CTO left the firm as designed in his succession plan and the new CTO apparent reported directly into t

    CEO.

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    o Media Staffing Interactive Media Staffing for The Media Industry

    /www.filcro-media-staffing.com/html/filcro_media_staffing_interactive_staffing.html[2/2/2013 1:56:06 PM]

    Mobile Cable TV & MSO Broadcast TV Digital Radio Online Multicast & OEM DO

    Integrated Media Music Television Network

    TV Network CEO

    Chief Executive Officer

    Based New York, NY - USA

    Search Firm Filcro Media Staffing OIC Tony Filson reporting to the Board of Directors

    Client A Music TV Network seeking departure from legacy media and looking to the future in the way music is prdistributed, licensed, monetized and assimilated across (8) eight media platforms.

    Search Chief Executive Officer (CEO)

    Client Situation Due to increased competition, affiliate agreements, licensing co

    technology developments the board of directors opted to form a new company as a mfuture multiplex music distribution across multiple music genres. The board was seekiNetwork CEO with solid efficacy in directing management and monetization within thisThe objective facilitated was to cut out legacy media CAPEX and start with a businesthat vastly improved margins and lowered operating costs that were previously associa100-Million plus rated advertising driven TV Networks. The CFO and Chairmancompany specifically wanted to attract an executive from this space with the capleverage technology, content and distribution to the new TV Networks advantage. Bereview of Filcro Media Staffing completing the search

    Executive Search Committee Member(s) Industry and Sector inclusion

    Cable TVBroadcast TVSatellite TV

    TechnologyMusic Publishing / Music Distribution / Music ProductionInvestment Banking

    The CFO identified Filcro Media Staffing (FMS) and Tony Filson (TF) as Officer in Charge of Search.

    Filcro Media Staffing Retained

    The Filcro Media Staffing Officer in Charge of Search, Tony Filson, The client CFO and current Chairman met in Neand set revenue goals for the new TV Network. Based on FIlcro Media Staffings experience conducting executive sfor other music and entertainment based TV Networks the board of directors wanted guidance on a number of areas to the future of multiplex broadcasting and broadcasting technology that could enable the Network to enjoy profit margabove the industry mean while greatly reducing operating costs and initial distribution CAPEX.

    Technology developed by the company for terrestrial distribution gave them an exceptional adover others in this space. The ability to multi-cast across eight media platforms without legaccosts was clearly one of the company's strongest assets aside from their creative content.

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    o Media Staffing Interactive Media Staffing for The Media Industry

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    Tony Filson and the Network CFO felt that a new standard for music entertainment televisiocatch on quickly, executing expeditiously to monopolize on the Network's intellectual propeessential.

    Filcro Media Staffing reviewed all aspects of the network's infrastructure and every membeexecutive search committee agreed with the firm's strategy on attracting the proper CEO.

    Some of the challenges facing the new Chief Executive Officer (CEO) were

    Evangelizing New Forms of Music Distribution & MonetizationAttracting and Building Management Teams in NY, CA & ILFinancial Controls that Excluded Legacy Media CAPEXAdaptation of New Technology to Affiliates and Distributors.Identifying a New Board Member

    Solution Filcro Media Staffing proceeded with revenue objectives, team building, technology and genre specific experience at the forefront.

    The initial universe of potential candidates was rich and obtaining insight into each candidate's experience with adaptbroadcasting technology to transform an industry was key. Evangelizing new modality to an industry steeped in legacwith vast investments in legacy broadcasting technology and distribution, was not going to be an easy task.

    Of the initial universe of 20 screened and possible CEOs, 4 were separated as first tier candidates and after exinterviews with Filcro Media Staffing, the client board and the investment bankers all agreed that one executive wasdesired and every effort was to be made to attract this gifted CEO.

    The Successful CEO Recruited

    A CRO of a major media entertainment technology company who prior to his current role was a senior officer of a comusic and entertainment TV Network.

    As this TV Network is emerging in 2012 - 2013 based on proprietary technology. We are limiting this case history tothe client company. A more verbose review will be posted in 2014.

    A Integrated Music, Entertainment, Social Networking & Communication Executive Search

    Chief Sales Officer (CSO)

    Search Chief Sales Officer / Executive Vice President

    ClientGlobal Media and Entertainment Conglomerate.Based New York, NYSearch Firm Filcro Media StaffingOfficer in Charge Tony FilsonReporting to Chairman of the Board

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    Client SituationAn executive search committee was formed consisting of representation from each primary constituidentify an executive search firm to conduct the national search to identify a new global CSO/EVP. ObjectivesMonetization and Media Asset Acquisition

    Executive Search Committee Member Industry and Sector inclusion

    Television BroadcastingTelecommunicationsMotion PictureMedia Ratings AnalysisMusic Publishing and ProductionSocial Networking

    The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS).

    Filcro Media Staffing is Retained

    Filcro Media Staffing with Tony Filson as Officer in Charge of Search (OIC), met with the ESC and commenced wsearch by first reestablishing a consensus of the committee based on Filcro Media Staffings experience with similar sfor senior level media sales executives. The diversity of the business, technical and creative constituencies on the exsearch committee caused debate as to whom the ideal CSO would be. After Filcro Media Staffing presented compeand media platform budgets from previous searches in NY, CA and IL, the ESC agreed on the key experience criterioutilized for universe compilation.

    Filcro Media Staffing was provided a strategic overview of where the board would like to see the firm from a structurevenue perspective within 1-3 & 5 year increments. TV, Online, OEM and Mobile platforms were compartmented tothat the budgets desired were realistic.

    Some of the challenges facing the new CSO / Executive Vice President

    Establishing offices in New York. Los Angeles, Chicago, Mexico, South America and EuropeHiring sales staff and leadership for all officesCreating a domestic and international sales operations infrastructureInitiating domestic and global revenue share agreementsSetup digital ad network relationshipsStreamline costs associated with business, technical and creative assetsVendor Partnerships - Content Relationships

    Filcro Media Staffings Recruitment Solution

    Filcro Media Staffing proceeded to Identify the "best in industry" CSOs; EVPs and SVPs from appropriateenvironments with a proven record of success in building solid infrastructure of companies with similar revenue gengoals in integrated global digital and broadcast media markets.

    As the board had setup 1-3 & 5 year revenue goals it was essential that the CSO had exhibited efficacy in multiple pharevenue growth in the tens to hundreds of millions of dollars at a similar cadence with startups or acquired mediarolling out with similar distribution across the same combined media platforms.

    The board required expeditious recruitment results to meet revenue projections to assure that the acquisition of a cocould take place the following year.

    Successful CSO / EVP Recruited

    A CSO / EVP was identified, recruited and hired with both startup and global media conglomerate experience acrosintegrated media platforms. This executive had led and grown teams in the $20 Million to $600 Million USD ranges.

    From a cultural perspective the executive was well suited to work with the president of each respective operating gtechnology and creative areas.

    The new CSO / EVP was quick to setup US and international operations and the agreements desired by the board in ltheir business plans. The proposed acquisition of media assets was facilitated.

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    Filcro Media Staffings OIC Tony Filson was complemented by the board for identifying an executive who exceedexpectations. Subsequently, Filcro Media Staffing was asked to staff all sales and sales support staffing in New YAngeles, Chicago and Miami.

    U.S. Middle East and North Africa BroadcastingInternational Satellite and Broadcast Radio Networks Executive SearchInternational Integrated Media Platforms

    Executive DirectorMiddle East Radio and Interactive Networks

    Based Washington, DCSearch Executive Director Middle East Radio NetworksSearch Firm Filcro Media StaffingOfficer in Charge Tony FilsonReporting to President

    Client

    U.S. Global media concern disseminating across multiple media platforms seeking to upgrade their internationabroadcasting properties located in the U.S and MENA disseminating news, music and special programming to the Middand North Africa.

    Client Situation

    A mandate to effectively communicate with the youthful population of Arabic-speakers in the Middle East by providingdate news, information and entertainment on FM, medium wave, internet and satellite media platforms throughout the r

    A need to broadcast accurate, timely and relevant news about the Middle East, the world and the United States.

    Maintain the highest standards of journalism, a free marketplace of ideas, respect for the intelligence and cultuaudience, and a style that is upbeat, modern and forward-looking.

    To broadcast 24- hours, seven days a week as a Arabic-language network. To originate broadcasts from studioWashington, DC area and Dubai, U.A.E. as well as news bureaus and studios throughout the entire Middle East.

    Executive Search Committee Member(s) Industry and Sector inclusion

    Broadcasting - RadioBroadcasting - SatelliteBroadcasting - InternetBroadcasting - Television

    The senior most human resource executive identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning asin Charge of Search.

    Filcro Media Staffing is Retained

    The Filcro Media Staffing Officer in Charge of Search and client President, client Chief of Staff and client head of Resources all agreed on definitions for identifying the new Executive Director. Based on Filcro Media Staffings interrecruitment experience and knowledge of the Middle East, Radio Broadcasting, News, Music and Interactive Properfirm was able to proceed with the search immediately in global media markets.

    Filcro Media Staffing reviewed all available documents pertaining to the current structures of the organization on butechnical and creative levels. Tony Filson proceeded with a solid understanding of personnel, geographic issues, bimmediate goals and long term planning for strategic development of the many diverse audiences served in the Middle E

    Challenges Facing the New Executive Director (ED)

    http://www.jobs-in-tv.com/http://www.executivesearch.tv/html/director_international.html
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    Programming - (7) Seven Distinct Radio Channels as a MultiplexProgram DevelopmentProgram AcquisitionEstablish New Audience Metrics With Effective AnalyticsChange ManagementTraining & DevelopmentInternational Budget ControlsAdaptation of Technology for Interactive PlatformsCultural DiversityVaried Audiences in Closely Located Regions

    Filcro Media Staffings Recruitment Solution

    Filcro Media Staffing proceeded to Identify the "best in class" international radio executives in the United States, MiddAsia and Europe.

    Radio executives with Radio Network, Satellite Radio, Interactive Online Radio and Individual Broadcast Radio StatioRadio Station Groups were all identified for initial universe compilation in and outside of the United States. understanding and experience in international markets with broadcast distribution, engineering, programming prodprogramming acquisition, ratings analysis and audience development were basic criterion utilized from the onset. Arecord of success in building audiences with diverse music offerings in multiple languages was of primary interest.

    This international broadcasting executive would have to manage and delegate globally while establishing a neperformance metrics for creative initiatives and financial accountability.

    Managing in multiple geographics in multiple languages and establishing continuity would be important to bring direct more in line with strategic initiatives related to convergence on satellite, online and RF platforms

    One distinct goal was to also identify an executive who could lead resource planning for domestic and overseas facilit

    oversee major contractors for significant CAPEX.

    An executive capable ensuring that appropriate training plans, employee evaluations and counseling, could be pglobally as this executive was functioning as a change agent and needed to substantiate results that were soughtPresident.

    Functioning as a liaison to external organizations and governments on legislative matters concerning station operationbe essential as well as strong interpersonal skills and the ability to work with high profile officials would be required.

    Successful Radio GM & Executive Director Recruited

    The executive hired had broad knowledge and experience with an international and specifically Middle Easterenvironment with a clear understanding of geopolitical issues that can affect transmission and operations.

    One of his main responsibilities in his current role as Vice President of Global Content at a Satellite Radio Network isonly be aware of what the media environments and political situations are in each of the regions that he conduct busbut to have a deep understanding of those environments so that he could develop content plans that are focused, stratsound, culturally sensitive and targeted to the specific needs of a particular country or region.

    In the development of his international program(s) and content plans, he conducted a great deal of research on the emedia environment and consumer media behavior patterns in the region, with an emphasis on those in Dubai and BThe research develop a comprehensive understanding of what was available to consumers in those markets on the dial as well as via other platforms, which in turn determined how best to structure a content lineup that would be vieunique, compelling and able to drive a substantial audience in Dubai and Bahrain.

    This executive fully understood the tradition and nontraditional media environment in the Middle East. Insight into thconsumer trends regarding the consumption of media, how prevalent are iPods (or other mp3 devices) in each markpeople read and/or write blogs? Do they listen to streaming audio either on their portable mobile device or on their homDo they download songs to their portable mobile device? Do they listen to audio channels that are part of their Orbit (osatellite TV service? All of these things were utilized to inform and to some degree dictate the overall content stespecially when determining methods of distribution.

    This executive was and is fully versed in every form of assimilation and dissemination in his markets and those he wcreating that never existed in the Middle East before.

    In the course of his travels to the Middle East region he had done a significant amount of listening to the radio (includFilcro Media Staffing client) in order to get a first hand feel of what the overall content offering and listening experience

    This executive had a strong belief that a comprehensive understanding of the geopolitical issues affecting the worextremely important aspect of conducting business in the Middle East (or anywhere). Throughout his 10-year tenure w

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    last employer as a global leader in international radio programming he traveled extensively to numerous countries aroworld and unequivocally he had an in-depth knowledge of the current state of world affairs that had been so criticasuccess as global broadcasting executive.

    His strategic management experience in radio is vast. In the early stages of his career he learned the value of fundamentals of strategic management and planning at CBS Radio where he served in various positions at flagshstations in New York and Los Angeles. Over the last 10 years in Satellite Radio, first as the Director of GlobaProgramming and later as Vice President of Global Content, he honed his strategic planning skills even sharper.

    This executive had provenkey strengths that set him apart from others recruited by Filcro Media Staffing. Many exspoke of his modality but none had his record of efficacy.

    The ability to set realistic and clearly defined goal and articulate what constitutes success to an entire organiza

    The development of a comprehensive strategic plan which enabled the goals to be met.The development of tactical plans detailing how the strategy will be executed.The successful execution of plans.

    There was no fluff in his world. Every bit of programming and content served one of two purposes: the acquisubscribers and/or the retention of subscribers.

    This executive was not myopic in his understanding or practices. In conducting the business of thNetwork global content group he traveled extensively to numerous countries around the world includUnited Arab Emirates, the U.K., India, South Africa, Indonesia, Singapore, France, Greece and Italy

    The nature of his professional travels varied greatly, encompassing content planning sessions with the rteams, senior level management planning sessions, meeting with existing and potential third-party broadcast pmeetings with music industry executives, event promoters and content producers, producing and covering majorevents. This executive had the direct hands on experience that we were seeking.

    His understanding and success with transforming Radio cross-platform, integrating new technology into broadcast opeand implementing changes in media delivery confirmed his capacity to produce and disseminate appropriate comultiple delivery platforms.

    Under his leadership, the content was produced and disseminated in a very diligent, creative and forward thinking regarding the exploration of ways of leveraging content on other platforms.

    This executive was also prepared to represent the organization to industry, government or public interests. At Association of Broadcasters (NAB) in the U.S. or NAB Europe he was noted as a clear up and coming leader. As a of the nominating committee for U.K.s prestigious Brit Awards he had the distinction of being the first of two Abroadcasters to be part of the committee. As a member of the Digital Media VIPs, an affiliation of professionals hailinvarious corners of the digital media world he met on a semi-regular basis to discuss issues of the day as weopportunity to connect with other members. He has also been a featured writer for New Radio Strategies websitewhere some of the best thinkers and practitioners in radio in the UK, USA and further afield share and discuss theabout the medium in the digital and global environment.

    His financial acumen and the size of the budgets he managed as a fiscally responsible broadcasting executiv

    impressive. He managed varying levels of budgets as head of the global content group properly keeping the conteextremely high level. Creating original content with limited budgets presents challenges but he met and exceeded eveset by the board.

    With strong media metrics and analytics he was able to make programming decisions with precision and properlyresources. Adjustments to programming based on research results were done quickly and properly.

    As a manger and mentor of employees this executive had shown a clear capacity to build human resources in bucreative and technical environments. His ability to positively mange people globally was proven on many levels. Thspoke with below, on and above line all commented on his exceptional management skills and were able to giexamples of his success.

    Clearly a leader and a leader by examplehe was able to instill his own work ethic in those around him. In this regard,a needed change agent in an environment that required a successful motivator of people.

    Summary

    The executive was hired after much scrutiny and review by the senior most executives of the organization.

    This was a global search that spanned four continents and was completed from contract to formal offer in three months

    There was never any doubt internally or on the client side that we had identified, recruited and attracted the singltalented executive in the world to take on this exceptional challenge in international integrated media.

    http://www.filcro.com/executive-producer.html
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    Cable Television Network - Integrated Media Traffic

    Vice President Network Traffic TV, OD, Interactive, Mobile

    Based Washington, DC - USASearch Firm Filcro Media StaffingOfficer in Charge Tony FilsonReporting to Executive Vice President, New York, NY - USAExecutive Search Vice President Network Traffic - All Platforms

    Client

    A U.S. Multinational Media and Entertainment Conglomerate seeking to upgrade their TV Network traffic infrastructuremanagement and technology perspective. This Cable TV Network with over 100,000,000 subs is advertising driven enjoy substantial growth based on programming initiatives from the parent company.

    Their facilities in Washington, DC will service all agencies as well as Network sales offices in New York, Los Angeles, Cand Detroit.

    Client Situation

    The Executive Vice President of TV Network Sales felt it was essential to upgrade thfunction internal and external to the organization. There was a clear need to enhance synthe multiplex properties to allow the network to have systems that they could grow into, as oto out of. The Network needed to upgrade personnel, hardware and software alomanagement and workflow procedures. This systemic reorganization would require

    management, formalized training and succession planning initiatives that did not exist before

    Executive Search Committee Member(s) Industry and Sector Inclusion:

    Broadcasting Operations - Cable TelevisionAdvertising - Agency Side - MediaTraffic, Inventory and Sales Planning Technology - Vendors

    The EVP of Network Sales identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge Search after conducting their own national identification efforts to identify the ideal traffic executive. The EVP wanted a and fresh perspective on the national media markets outside of their traditional recruitment resources.

    Filcro Media Staffing is Retained

    The Filcro Media Staffing Officer in Charge of Search Tony Filson and the Filcro DirResearch with the EVP of TV Network Sales initiated and completed the search docume

    two phone calls, the same day.

    Based on Filcro Media Staffings intimate knowledge of the client company and parentwith extensive executive search experience recruiting TV Broadcasting Network Inventory, Planning and Operations executives, Filcro Media Staffing was able to procethe search the following business day.

    The Filcro Media Staffing OIC and the EVP of Network Sales felt that setting a new standNetwork Traffic meant that current internal means were of no relevance to establishing new performance criterion. technology, management programs, workflow modalities did not currently exist that would be acceptable in the NEWenvironment.

    Tony Filson reviewed all hardware and software along with client supplied O&D charting to establish what resources cutilized as part of the new Inventory and Traffic infrastructure. Understanding what changes had to be made from a Resource perspective, directly or on a dotted-line were very important as we needed to identify from the onset of the

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    current strengths and weaknesses from a skill set and experience perspective prior to discussing change managemen

    The intent was to train and upgrade as many current employees as possible prior to implementing any other changes wexception of a few employees who clearly did not have the skills or capacity to be part of the new Netwoinfrastructure.

    The Executive Vice President of Network Sales admired different characteristics of modality,workflow and efficacy fronetworks. Tony Filson established a search document that drew from multiple environments to set ideals that would bduring universe compilation.

    Some of the challenges facing the new Vice President of Traffic

    Change ManagementTraining & DevelopmentBudget ControlsAdaptation of New and Old Technology to Client NeedsTeam Building - Sales - Sales Planning, Sales Services - IT - Traffic - InventoryAgency Partnerships - Enhancing RelationshipsSuccession PlanningWorkflow Adaptations

    Filcro Media Staffings Recruitment Solution

    Filcro Media Staffing proceeded to Identify the "best in class" traffic executives from TV Nand multiplex broadcasters who presently exceeded the SUBs of the client company. Arecord of success in dealing with technical ecology in a growing Network was of primary Based on the clients current contractual hardware and software obligations, Tony Filson with a universe of TV Networks and media companies that were based on similar traffic, invsales planning and research infrastructures .

    A broadcasting executive capable of focusing, while maintaining an open door, policy on alevel would have to be identified. Employees, Clients and Vendors would all need imaccess to Network leadership to properly implement the systemic positive changes requiprior to an upfront.

    Team development was essential and with multiple offices located throughout the United Staexecutive would have to pull the respective Directors, Managers and line personnel of InTraffic, Sales, Sales Services, Broadcast Operations and IT together seamlessly regargeography.

    One part of Tony Filsons solution was to identify an executive who had gone from a decentralized to centralized NOCor Traffic function in the past. This would solve many issues from the onset and let us concentrate on other experienskill sets while recruiting the new VP. This D to C skill as we call it, usually requires a great deal of evangelism leadanyone who would be successful here, would have to be able to motivate many varied types of constituents.

    As the EVP of Network Sales was so intent on setting new standards, it was easy to identify who was appropriate ba

    proven experience and success that coincided with his desired goals.

    Successful Vice President Recruited

    A Vice President of TV Network Traffic based in Atlanta, GA.

    This VP of Network Traffic had Sales Services, Creative Services, Inventory, Programming, IT and broadcast engineeroperations all falling under his umbrella for Network Sales Operations in-line with the growth required at the client comp

    This executive was responsible for all external and internal traffic functions for one of the most respected multipletelevision networks in the world. The Network as part of another major media and entertainment conglomerate was largthe client company and everyone viewed this as a positive to facilitate accelerated career growth for the identified execuhe grew the Network's traffic and inventory functions.

    The new VP had also facilitated similar technology and management changes in his previous environment. From abo

    and below line everyone we spoke with viewed this executive as a catalyst who made things happen. A great numbestaff in his previous environment(s) were promoted and he allowed those people to grow in and out of his departmensaid a lot about his devotion to his employees, the company and his effective mentoring skills. This VP also managed staff in the past and his ability to manage people and technology was proven on every level of concern to the ExecutiPresident. The hiring of new staff and setting of new standards was something he enjoyed and was successful withtimes in the past.

    This VP had a very skillful way of managing resources and work flow. His methodologies were sophisticated understood development issues better than most Traffic executives. He was able to assimilate and disseminate informsuch a way that everyone felt included in the success of a project or simple everyday work flow. When he was given network (multiplex) responsibilities in his previous environment he was able to make technological, training, budefficacy changes that increased performance allowing sales to sell more effectively. His ability to manage budgincrease revenue at the same time was an outstanding skill. As the new Network was also becoming a consolidated mthis was an ideal fit.

    The cultural fit was proper on every level and the transition from Atlanta, GA to Washington, DC was very easy for him

    http://www.filcromediastaffing.com/html/tony_filson.html
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    Client Diversified U.S. based global media and entertainment conglomerate

    Search Director Online Client and Creative Services

    Based New York City, NY

    Search Firm Filcro Media Staffing

    Officer in Charge Tony Filson

    Reporting to Vice President National Sales, New York, NY

    family.

    Note: This VP has been promoted to Senior Vice President and continues to be a valuable resource to the continued sof this multiplex now in 120,000,000 homes in the U.S. and additional subs OCUNUS.

    A Filcro Media Staffing Digital Networks RecruitmentDirector Integrated Media Client and Creative Services Review

    Director Client & Creative Services

    Client Situation

    The Vice President of National Advertising Sales needed to add an additional layer of management and enhanced funcfor clients, advertising agencies and internal cross platform advertising campaigns. The Vice President identified FilcrStaffing based on the firms reputation in both digital and broadcast recruitment.

    The Vice President required a person who could autonomously function as an in-house advertising agency at timesclients a full cycle solution that could have TV, Motion Picture and Digital participation from the firms other operating diManagement acumen was also required to mentor, train and hire additional staff to keep pace with a brand approachbillion dollar mark.

    Universe Compilation - Industry and Sector Inclusions

    National Cable TV NetworksRegional Cable NetworksBroadcast NetworksAdvertising AgenciesDigital NetworksInternal Digital Resources in Film, Publishing and Radio

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    Filcro Media Staffing Integrated Media Executive Search

    Filcro Media Staffing is Retained

    Filcro Media Staffing proceeded to determine the needs of the Vice President form a compilation ofthat were quite complex based on the number of entities that would be serviced by this client and cservices group.

    The client agreed with our desire to target eight environments and tier candidates based on manacapacity, compensation, technology acumen, operational experience, cross platform exposucorporate cultural respectively. This map established by Filcro Media Staffing and the client about the consensus we required to proceed with universe compilation.

    Some of the biggest challenges facing the new Digital Operations Director were

    Optimizing Current ResourcesBuilding Internal Awareness of Digital Resources Across TV and Film DivisionsBecoming a Resource to Clients and AgenciesMentoring, Hiring and Managing StaffOptimizing Communication w/ Traffic and InventoryEnhancing the Creative Impact of Cross-Platform TV, Interactive and Wireless Presentations

    The Filcro Media Staffing Recruitment Solution

    Filcro Media Staffing proceeded to identify "happily engaged" client services directors from the eight environments specthe Vice President.

    It took approximately four weeks to Identify, recruit and qualify four ideal candidates who would be capable of meetincurrent and future needs of the brand as they approached the one billion dollar mark. Keeping to the hierarchy desiextremely difficult with such a diverse group of candidates coming out of varied industries with different reporting stand modalities based purely in the content being distributed across each unique platform.

    Our top four candidates were all capable of working autonomously and had strong management acumen enabling direct reports to a have clear definition as to why this individual was picked to be the next Director.

    The Vice President was extremely pleased with the quality of candidates and the cadence at which they were recruitpresented. It was now a matter of cultural fit and the Vice President was certain that he could discern this with onlymeeting with each candidate.

    Successful Director of Client and Creative Services Recruited

    A motivated and detailed oriented client and creative services professional with 10+ years of experience and a reexcellence increasing productivity in growing environments.

    His record with quality and customer satisfaction at high growth interactive companies was confirmed by those who wohim, his bosses and the ad agencies and clients that he collaborated with.

    He was skilled at managing client relations and building this resource where it had not been before in substantiaorganizations. His project management experience and a proven ability directing highly complex projects from pthrough completion in fast-paced, time-sensitive environments was reiterated by everyone we came in contact.performing manager he was still hands-on with demonstrated abilities to lead teams and always achieving bottom-line

    His technology acumen offered a strong understanding of HTML, XML, Java, JavaScript, AJAX, Ruby, VB, UNIX anProficient with MS Office & Project, Photoshop, Illustrator, Dreamweaver, Ektron CMS, Vignette CMS, Omniture SiteCOpen AdStream & DART and others.

    Exhibiting growth in every work environment the candidate offered capacity, stability and a strong work ethic that coemulated in his staff.

    Managing over 15 direct reports and overseeing a multimillion dollar client services budget in the past, the transition to company was anticipated to go smoothly and it did.

    This Director of Client Services has proven to be a vital asset to the company and those that utilize this environment eto the organization. This search was extremely successful and the new Director has met every goal and continues to in a manner that exceeds everyone's expectations.

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    /www.filcro-media-staffing.com/html/filcro_media_staffing_interactive_staffing.html[2/2/2013 1:56:06 PM]

    Mobile Cable TV & MSO Broadcast TV Digital Radio Online Multicast & OEM DO

    This Filcro Media Staffing case history profiles Filcro Media Staffing as the search firm of record with Tony Filson as OfCharge of Search recruiting a Director of Integrated National Advertising Sales

    Search

    Director National Advertising SalesIntegrated Media

    Media Industry Businesses

    Broadcast TV, Cable TV, Satellite TV, Mobile, Online, OEM

    Traditional TV Advertising(DR) Direct ResponseSponsorshipMobileSocial NetworkingOnlineOEM Integration

    Based New York, NY USA

    Client

    A multicast multiplex cross- platform music TV network with advanced modality in areas relevant to monedissemination, licensing, technology and music industry integration to circumvent traditional roadblocks associated weight media platforms

    Direct Report Chief Revenue Officer (CRO)

    Search Firm Filcro Media Staffing, Officer in Charge Tony Filson

    Client Situation

    Due to increased competition in the music space regarding, affiliate agreements, licensing costs and technology develothe board of directors opted to model future multiplex music distribution across multiple music genres on the monetiza(8) media platforms as directed by a newly hired CRO.

    The CRO having prior experience in a multi -billion dollar U.S. based media and entertainment conglomerate waeliminate redundancy and increase the efficacy of each individual sales professional to reflect his vision of cross-pintegrated media advertising sales being conducted by singe points of contact vs. silos of competing internal media inte

    The areas of responsibility with regard to national advertising sales would be on all (8) eight media platforms that thTV Network would be disseminating across.

    The Filcro Media Staffing Recruitment Solution

    Based on Filcro Media Staffings prior experience recruiting for each individual media platform and also for integratedplatform executives, Tony Filson as Officer in Charge of Search opted to start with revenue goals associated wiplatform and initiate universe compilation based on the revenue objectives of the CRO.

    Tony Filson directed Filcro Media Staffings recruitment research staff to break down New York, Los Angeles, Chicago,and Miami markets based on the advertising agency and direct client spends across the business verticals relevandemographics of each music genre or channel associated with each platform. Combining these numbers offerechallenges as in some instances mobile and online numbers were in tegrated as were TV spend dollars that somoverlapped with OTA, MSO and Satellite. Deriving social networking numbers were also a challenge as many of thesewere stripped from other platform budgets.

    http://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/Tony-Filson/http://www.executivesearch.tv/html/cro1.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.executivesearch.tv/html/cro1.htmlhttp://www.filcro.com/Tony-Filson/http://www.executivesearch.tv/html/practice_groups.html#Integration-Filcro-Media-Staffinghttp://www.filcro.com/Filcro-Media-Staffing/Review/html/case_histories.htmlhttp://www.filcro.com/Filcro-Media-Staffing/Review/http://www.filcro.com/Filcro-Media-Staffing/Review/html/integrated_media_sales.htmlhttp://www.executivesearch.tv/html/technology_search.htmlhttp://www.tvstaff.com/media/On_Line/on_line.htmlhttp://www.executivesearch.tv/html/_retain_our_firm.htmlhttp://www.filcro.com/digitalmediajobs/http://www.jobs-in-tv.com/http://www.executivesearch.tv/http://www.tvstaff.com/http://www.executivesearch.tv/html/executive_search.html
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    o Media Staffing Interactive Media Staffing for The Media Industry

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    Filcro Media Staffing - Broadcasting & Media Recruitment Practice GroupsBroadcasting and media executive search experience and skill set designations for clients and candidates

    Accounting Advertising Sales Affiliate Sales Broadcast Operations

    Business Affairs Broadband Closed Captioning Corporate

    Creative Services Development Editorial Engineering

    As the firm has been retained to build out New York, Los Angeles and Chicago we opted identify the New York DireNational Advertising Sales first. Based on the proximity of the firms executive offices, the advertising agencies and thexpectations of revenue budgets from New York this was logical and proved to be effective from a process perspectwe could emulate in Los Angeles and Chicago.

    Music monetization acumen was no doubt Filcro Media Staffings primary focus here. It was amazing when speakthose outside of music and or music advertising sales to see how many of them failed to understand the propositirelated to all the media platforms, the agency and the client and the consumer.

    With B2B, B2C & C2C offerings we needed a Director who could grow rapidly as they would have to hire additional Managers and Account Executives once initial budgets were met. With so many opportunities for traditional ad sasponsorships it was essential that this Director was able to recognize opportunities that most advertising sales executivenot capitalize on.

    As player coaches in each geographic these Directors would have to work with ideation, RFP response and sales presources that were lean compared to some other environment they had worked in. The Director in New Yorunderstand the importance of building a solid foundation that worked so each platform, the agency, the client consumers were involved in seamless assimilation and dissemination

    One concern of Tony Filson was the optimal mix of clients and agencies to support such a diverse offering of music As examples CPG, QSR, Automotive, Beverage, Adult Beverage, Travel, Apparel, Entertainment, Footwear, EleFinancial and Gaming would lean towards specific music genres in some instances, day parts and rotations. R&B, Rock, Jazz, Latin, Pop, to name a few would no doubt offer individual challenges and advantages. Finding a person right agency and client mix would be essential who could fit into this unique culture.

    Filcro Media Staffing has had extensive experience over the years with TV and Music industry recruitment. This irelated recruitment experience allowed the firm to complete the search ahead of the proposed schedule. The CRO wpleased

    The New Director Recruited

    The new Director of National Advertising Sales recruited by Filcro Media Staffing was hired by the CRO from a initial63 candidate, placed into 3 tiers, with 4 candidate ultimately making it into the first tier.

    With 14 years of combined work experience the new Director was a well honed advertising sales executive. As a mfact, Tony Filson had recruited for two of the firms that the Director had worked for in the past. Filcro Media Staffingconflict of interest nor was the new Director currently employed at a firm that had retained Filcro Media Staffing within tyear.

    Most currently the new Director worked for the number one TV Music entity associated with the primary demographic aof the key music genres of the new firm she would be joining.

    The new Director was recruited based on her extensive mix of agency and direct client contacts that touched on EVERrelevant to the CRO for ramp-up in New York.

    Coming from a multi-billion dollar media and entertainment brand the CRO and the new Director had a great deal in cwith their revenue expectations and the process to accomplish their revenue goals.

    What amazed everyone was what a unique fit this new Director was from so many perspectives. Not only had she wOTA, Cable and Satellite, her Online, Mobile and Social Networking integration was outstanding.

    Prior to working in TV the new Director had lead monetization within the music industry with the world's largest produdistributor of music.

    Starting her career in print advertising sales she was well aware of the past and how legacy media failed to grow wneeds of the consumer and the advertising industry.

    Going forward she successfully sold as an individual seller generating 10s of millions of dollars. As a team leamanager of a national sales team she most recently, met a an 80 million dollar budget running East Coast National Sher last employer.

    For additional reviews please view: http://www.executivesearch.tv/html/case_histories.html or contact your Officer in ChSearch. Thank you.

    Filcro Media Staffing

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    http://www.ExecutiveSearch.TV Filcro Media Staffing, Inc.

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