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VALUE CHAIN ANALYSIS 1

Use the APA formatted MS Word document template as the starting point for writing a

10- page paper (not including Title or References page).

Dell IncValue Chain Analysis

The main purpose of this assignment is for you to identify and analyze elements of the

value chain and demonstrate your understanding of how they must interact to create value for the

organization. The intent is for you to review the present, or relatively recent value chain of the

company you chose in the Unit 2 Value Chain Analysis Discussion. Be sure to consider that the

past reputation of a company may not be true today. In this first paragraph, introduce the purpose

of this paper. This first paragraph is an introduction … and when we use APA we do not add a

section header called introduction as it is assumed that the first paragraph after the main header is

the introduction. This paper should be at least ten pages but not more than twelve pages, not

including the title and reference page. It is important to be thorough and succinct when

addressing all of the assignment’s requirements.

Demand Chain Analysis

Here, in this section, you will analyze the demand chain … this first portion will be an

overview then you will use the following three subsections to review the demand chain in more

depth. You care about details to demonstrate your clear understanding of each of these important

aspects of the demand chain.

Identification of Customer, Market, Wants and Needs

Describe and be specific!

Market Opportunity Analysis


Identification and Analysis of Value Drivers



Value Proposition

Identify the value proposition from two perspectives … this first portion will be an

overview then you will use the following two subsections to review the value proposition in

more depth. The more specific detail, example and analysis you offer, the better will be the

perception of your understanding of the Value Proposition’s role in a successful Value Chain.

Value Proposition as related to Demand Chain


Value Proposition as related to Supply Chain


Supply Chain Analysis

Analyze the supply chain … this first portion will be an overview then you will use the

following three subsections to review the supply chain in more depth.

Value Production and Coordination


Value Delivery


Value Servicing


Enterprise Value

Analyze the enterprise value … this first portion will be an overview then you will use

the following three subsections to review the enterprise value in more depth. Be detailed! Use

examples! Cite references!


Industry Drivers


Competitive Advantage


Customer Delight


Conclusion

Recap the value chain analysis completed in the paper. No new information should

appear in this section.


References

Be sure to apply and cite at least six supportive resources; from our textbook plus five additional

relevant and respected references

Walters, D., & Rainbird, M. (2007). Strategic operations management: A value chain approach.

New York: Palgrave Macmillan.

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