filling your practice
DESCRIPTION
We\'ve bought into the idea of "magic pills" when it comes to marketing. Don\'t do it - get back to basics and you\'ll fill your practice in no time.TRANSCRIPT
An Uncomfortably Effective
(and slightly irreverent) Approach
10/28/2010 www.trueleadershipllc.com
Brain Gym & Aqua Detox Brain Gym
Hold water in mouth to accelerate oxygen delivery AND “Brain Buttons” – C shape with one hand; other on navel
This has been adopted by hundreds of schools in UK
Aqua Detox
Rid toxins through feet
Proof is brown water
10/28/2010 www.trueleadershipllc.com
Pseudoscience in Marketing We live in a “quick-fix” world
Amazon.com search on “marketing”
“marketing strategy” = 10,870 results
“marketing for small business” = 3,406 results
“marketing for dummies” = 375 results
“marketing for financial planners” = 61 results
Upside = competition is drastically reduced through discrimination (focus & intention)
10/28/2010 www.trueleadershipllc.com
Compass
Character
Collaboration
Three C’s of Marketing
10/28/2010 www.trueleadershipllc.com
Compass vs. shotgun Shotgun = fear, confusion & desparation
Clear objectives
Clear responsibilities
Clear promises
10/28/2010 www.trueleadershipllc.com
Character vs. smarty-pants What’s the next new idea?
Integrity
Well-being
Responsibility
10/28/2010 www.trueleadershipllc.com
Collaboration vs. individualism I’m on my own
Relationships
Rotate roles
Accountability
10/28/2010 www.trueleadershipllc.com
Practice vs. performance Tiger Woods, Oprah, Pavarotti
Myelin
10/28/2010 www.trueleadershipllc.com
Wrap up Compass vs. “shotgun”
Character vs. “smartest idea”
Collaboration vs. “individualism”
Practice vs. “performance”
What conversation are you or your team stuck inside of?
What do you see for yourself?
10/28/2010 www.trueleadershipllc.com