By

Ellie, Izzy and Chloe

TV Spots

Television advertising is when a film that

is about to be released is given a 15-30

second trailer in the advert breaks on

television.

Who is in the film.

When it is released.

Brief overview of the plot.

Multimedia

Websites.

Internet is vital for viral marketing.

Other forms of multimedia are editorial

space in newspapers and other ways of

informing the public about a new film.

This allows the public to be able to hear

about it and read about it so they are

more likely to see the film.

Reviews

Newspapers.

Interactive website like rotten tomatoes,

another persons review on a film can

heavily influence the likelihood of

someone seeing a film.

Bad reviews mean people won’t see

the film, good reviews mean people

are more likely to it.

Reviews track how

successful a film is.

Public Awareness

Word of mouth.

Distributors will organise advanced, preview

screenings of a film to its set audience.

Distributors will work with radio and TV.

After 4 weeks of the film being released,

tracking reviews are sent back to the film

distributors.

This will also determine how long the film

remains in the cinema for.

Opening Weekend

Opening weekend Friday, Saturday and

Sunday and then the Monday is ‘make

or break’ for the film.

3 day figure.

The higher the money figure, the more

likely hood that the film will be

successful.

Target Audience

Who its aimed at.

What time of day the movie will be

shown, what time of year and how often

the movie will be screened.

USP

Unique Selling Point.

This is then put into the trailer as the

‘hook’ which makes people want to

watch it.

It can be either a line from the film its

self or a shot from the film e.g. King

Kong stood on the top of the Empire

State Building.

Release Date

Right time of year.

This will influence how many people are

willing to come and see it or are even

available to see it.

You also don’t want to release a film on

the same day as other big blockbuster

releases as you will be fighting for the

same audience.

Research

Market research.

They often do screenings for around 350

people to see the film and fill out

surveys for feedback.

What age would be coming to see the

movie and what age group enjoyed it the

most so they know what times to release

the movie.

Budget

Above the line(creative talent)

Below the line(direct production costs)

Post-production(editing, visual effects)

Other(insurance).

Story rights, screenplay, producers,

director, cast, production costs, visual

effects and music.

Promotion

Press releases.

Advertising campaigns.

Merchandising and media.

Interviews with the key people involved with the making of the film, like actors and directors.

The different techniques used for promotion are

Trailers, Posters and slideshows.

Virtual relationship hyperlink marketing, social media marketing and online digital film screeners which are used on the internet.

Paid advertisement in newspapers, magazines, and inserts in books(print).

Comic special editions or special episodes (print).

Promotional tours and interviews.

Audience research.

Marketing Campaign

Marketing is the process of creating,

communicating and delivering value to

customers.

A successful marketing campaign needs

a USP (Unique Selling Point).

Trailers

A successful trailer will include some

details or events that happen in a film,

but it will not completely

give the film away.

Suspense or anticipation

Cliff hangers

These trailers will be

shown to the correct

target audience.