Film Distribution

Who would distribute your film and why?

Key information...

It is the Film Distributors main aim to promote the

film to the largest audience possible

There is HUGE competition and the distributors film

MUST stand out from the rest of the competition

It is important to campaign right! Sometimes as

much as 30% of the films overall aim can be made

up in the first 3 days of release in cinemas.

MARKEBILITY AND PLAYABILITY

MARKABILITY

How it can be promoted to the specific audience

PLAYABILITY

How is actually performs in the market

The Process of film distribution

Questions to think about...

Who is the audience?

Who does the film speak to?

Does the plot, intrigue the

target audience?

Does the film deliver and

justify the cost and risk of

theatrical release?

What sort of audiences have

similar films attracted?

Reasons for different types of distribution...

There is a large target audience > Bring in more

money > Released in cinema for a longer period of

time

An event based film (e.g. Christmas) > Bring in more

viewers > Frequent viewings only around that period

of time

Different types of strategies...

TENTPOLE Shown on thousands of screens all over the world, for large

scale films, very high budget, Holly wood films, famous actors,

large fan base

Selected screens in London, towns where audiences are known

to like this type of film

PLATFORMED Only shown in one location as there is a known target audience

Things to think about when making a film...

This list contains all the different features a company must think

about when making a film and they must try to budget an

appropriate amount of money which can be spent on each section

in order to stay within the selected budget area.

Who?

Why?

Around the local area

English accents

English actors/actresses

Local English locations

Free to use

Public access

Not a Hollywood

film

Low budget film

companies

Making my film...

Low budget film makers

Film 4 (e.g. Attack the block and Four Lions)

Vertigo films (e.g. Monsters)

DNA films

These companies are examples of film distributors

that distribute the films to those that have a low

budget and are not big Hollywood films, but still

deserve promoting and distributing to the public.