WHAT IS FILM DISTRIBUTION.

•DISTRIBUTION OF THE FILM IN THE UK IS A HUGE TASK FOR ANY ONE BUT

HIS IS THE ROLE OF THE 'DISTRIBUTORS' WHO HAVE THE JOB OF

IDENTIFYING THE AUDIENCE AND MAKING SURE THE FILM DELIVERS ON A

MASS SCALE. AS THERE ARE SO MANY ENTERTAINMENT OPTIONS

AVAILABLE ITS A VERY LARGE TASK AS THERE'S OVER 500 TITLES

RELEASED IN THE UK ALONE EVERY YEAR.

HOW DO BOX OFFICES MAKE SALES. • SALES OF THE DISTRIBUTORS AND MARKETING TECHNIQUES ARE ESSENTIAL TOGETHER BUT

AS ALWAYS THE FILMS TARGET AUDIENCE IS KEPT IN MIND AS THE FILM CAN ONLY BE RELEASED

ONCE. THE CRUCIAL PERIOD FOR THE SUCCESS OF THE FILM IS WITHIN THE FIRST WEEKEND IT

IS RELEASED WITHIN THE CINEMA WHERE IT IS DEEMED AS NOT UNUSUAL FOR THE

PRODUCTION TO GENERATE 30% AND MAYBE MORE OF ITS ENTIRE BOX OFFICE FIGURE DURING

THE FIRST 3 DAYS SO ITS EXTREMELY IMPORTANT TO GET IT RIGHT FIRST TIME. THE WAS THE

FILM IS PROMOTED TO A PARTICULAR AUDIENCE IS CALLED A MARKETABILITY AND HOW IT DOES

IN THE MARKET IS CALLED A PLAYABILITY; THE MOST IMPORTANT THING IS THAT THESE ARE NOT

THE SAME THING.

WHAT DO FILM DISTRIBUTORS HAVE TO THINK ABOUT?

•WHO IS THE AUDIENCE?

•DOES THE FILM FIT THE TARGET AUDIENCE?

•WHAT TYPE OTHER FILMS HAVE ATTRACTED A

SIMILAR AUDIENCE?

•DOES THE NARRATIVE, CHARACTERS AND

SITUATION ATTRACT TO THE TARGET MARKET?

WHAT TO THINK ABOUT..

• THE QUESTIONS PREVIOUSLY LISTED ARE ONLY FEW OF WHAT FILM

DISTRIBUTORS HAVE TO CONSIDER WHEN IT COMES TO THE DEVELOPMENT OF

THE CAMPAIGN AND PREFERABLY BEFORE THE FILM HITS THE BIG SCREENS.

DUE TO THE EXTENT OF PLANNING AND PUTTING THE DISTRIBUTION INTO

PLACE, INDIVIDUAL DISTRIBUTORS ONLY RELEASE UP TO 1 0R 2 FILMS A YEAR

WHEREAS SOME OF THE LARGER COMPANIES 25-30!

DNA FILMS. • ‘DNA IS RUN BY ANDREW MACDONALD AND HIS PRODUCING PARTNER ALLON

REICH AND IS ONE OF THE UK’S MOST SUCCESSFUL PRODUCTION COMPANIES.

PRODUCTIONS INCLUDE DREDD 3D, NEVER LET ME GO, THE LAST KING OF

SCOTLAND, NOTES ON A SCANDAL, 28 WEEKS LATER, 28 DAYS LATER,

SUNSHINE, THE BEACH, TRAINSPOTTING AND SHALLOW GRAVE.’

(HTTP://WWW.DNAFILMS.COM/COMPANY.HTML)

• DNA IS A SMALL PRODUCTION COMPANY WHO HAVE THOUGHT IN DEPTH ABOUT

WHAT SORT OF MARKET THEY WOULD LIKE TO APPEAL TO AT THE BEST COST,.

DNA FILMS HAVE AN AGREEMENT WITH A COMPANY NAMED FOX SEARCHLIGHT,

A HOLDING OF 20TH CENTURY FOX AND IS SPECIALISED FOR INDEPENDENT AND

BRITISH FILMS. THIS IS AN EXAMPLE OF SYNERGY, WHERE TWO COMPANIES

WORK TOGETHER FOR A BENEFIT.

DNA.

• DNA CREATED A FILM NAMED ‘28 DAYS LATER’ WHICH COST THE COMPANY £5 MILLION TO MAKE

WITH A £50 MILLION GROSS PROFIT WORLDWIDE! NOT ONLY DID IT MAKE A HUGE PROFIT BUT

ALSO ALLOWED THE COMPANY TO SPIN OFF INTO A FRANCHISE AS WELL AS A SEQUEL NAMED

‘28 WEEKS LATER’ RELEASED IN 2007. THEIR 3RD SEQUEL ‘28 MONTHS LATER’ RELEASED IN 2013.

THIS IS AN AMAZING EXAMPLE OF GREAT DISTRIBUTION THAT WAS HUGELY SUCCESSFUL.

• WHEN IT COMES TO MAKING SURE MY FILM HAS THE CORRECT DISTRIBUTION, I WILL TRY

EXTREMELY HARD TO MAKE SURE THAT I GET IT RIGHT. IF I WAS ABLE TO RELEASE MY FILM I

WOULD GET THE DISTRIBUTION RIGHT FIRST TIME, THIS IS ESSENTIAL AS I WOULD THEREFORE

BE ABLE TO CREATE SEQUELS.