Film in An Online Age

How was film previously

marketed before the rise of the

Internet?

How did we used to consume film?

Consider

How was film produced and distributed?

How has Web 2.0 benefitted the Marketing

& Production of Film?

Case Study:Marketing

The Avengers

Traditional MethodsPoster Campaign, Television Adverts, Trailer before feature films in cinemas.

Official Website

Interactivity? Creativity?http://marvel.com/avengers_movie/

Online GamesAvengers Alliance Facebook game attracted 1.2million users.

Augmented Realityhttp://www.youtube.com/watch?v=dXpZ7niGgIY

http://mashable.com/2012/05/07/the-avengers-twitter-roundup-charts

/

http://www.youtube.com/watch?v=eOrNdBpGMv8

http://www.youtube.com/watch?v=TkINcovFxaY

Parodies and Swedeshttp://www.youtube.com/watch?v=dE27sIid6KU

http://www.youtube.com/watch?v=de06YM2mDlA#t=18

http://www.youtube.com/watch?v=2i0Gt4M8dpM

Facebook

https://www.facebook.com/avengers

Go Research………….Create your own Case Study of a new release or soon to be released film

and look at the different methods of marketing.

Can you find examples of the Internet allowing for what David Gauntlett coins Creativity, Collaboration, Participation?

Suggest what benefit these methods have on the both consumers and producers.