film in the phil (mass comm) oct 1

8/8/2019 Film in the Phil (Mass Comm) Oct 1

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FILM

IN THE

PHILIPPINES


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yFILMis a photographic

material on which visualimages and sound are printed.

yThe term film does not onlyrefer to the photographicmaterial but also to the art

form and communicationmedium.


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BRIEF

HISTORY

OFFILM


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Major Development

around the world

1891

American W.K.L Dicksondeveloped the motion picturecameraKenitographand the

peep-show machineKinetoscopefor Americaninventor Thomas Alva Edison.


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1894

A Kinestetoscope parlor opened inManhatan, New York. Within months, thecoin-operated peep-show machine werebeing licensed throughout the US.

1895

The introduction of theKinestoscope in Europe led to the

development of the Cinematographby French brothers Louis andAuguste Lumier. The cinematographewas camera and developing machine.


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1896

Thomas Alva Edison boughtthat patents of thePhantascope, a machine for

projecting moving pictures.

1902French showman and

magician Georges Mlisdemonstrated the ability of thefilm to bring to life with hisshort filmA Trip to the Moon.


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1903

American inventor Edwin S.Porter shot the twelve-minuteepic and box office smashTheGreat Train Robbery.

1906

HFilm has been produced

intermittently in various colorprocesses beginning this year.


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1915

American actor-playwright-producer David Llewelyn WarkGriffithsThe Birth of A Nation

established the identity of themotion picture as a new andoriginal medium ofcommunication, expression, andpersuasion.


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1926

The Vitaphone process wasintroduced in short talking andsinging films.

1927

Warner Brothers released thefull-length filmThe Jazz Singerwith Al Johnson singing.


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1935

American Rouben Mamouliamdirected the first three-colorTechnicolor feature Becky Sharp.

1937Walt Disney hit box-office gold

with first-ever animated full-

length film, Snow White and theSeven Dwarfs directed by BenSharpsteen .


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1939

Gone With the Wind,directed by Victor Fleming,was released. 1952

the year witnessed the

development of the widescreenprocesses to produce an extra-wide image on ordinary 35mm

film.


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Major Development

in the

Philippines


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1897

a program was presented bya certain Seor Pertierra whchwas billed as the EspetaculoCientifico on January8 in hissalon on No.12 Escolta.However, this turned out to bemerely a presentation of stillsand chronophotographs.


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1898

Spanish Army Antonio Tamosproduced films using theCinematograph. 1903

Scenographic painter Jose Jimenezset up the first Filipino-owned movietheater.

1909Path Freres Cinema leased and

sold film projection gears. Filmstudios and movie theaters flourished.


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1912

American theater owner Harry Brown

and scriptwriter Edward Meyer Grossmade the first local full-length one-hour filmabout the life of national hero Jose Rizal. Itwas entitledLa Vida de Jose Rizal.1917

Photographer Jose Nepumucenotogether with his brother Jesusestablished Malayan Films.

1919 Jose Nepumuceno produced the firstFilipino full-length filmDalagang Bukidbased on a stage play.


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1926

Vicente Salumbides made his first filmMiracles

of Love which introduced close-up, fast editing,and Hollywood style make up.1932

American director George Musser produced thefirst Filipino film with sound, Ang Aswang.

1930sLVN produced the first Filipino film with

brief color sequences, Ibong Adarna, directed byManuel Conde and Vicente Salumbides.1952

Manuel Conde directedGenghis Khanwhichbecame the first Filipino film to enter aninternational film festival.


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Three

Major Film

Traditions


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yThe Narrative Film and ItsGenres

-Usually concerned withfictional stories and characters.

-A movie that contains that

contains the elements of a story.-It is usually shown incommercial theaters.

GenresDrama-tackles relationship among

characters which are patternedafter real life.


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Comedy-uses humor to make viewerslaugh.

Action/ adventure-narrates thephysical struggles of a character againstanother character nature. Mystery crime-involves amisdeed

whose puzzle is slowly unraveled. Romantic comedy-tackles the story of

lovers who are engaged in an awkwardlove relationship.

Biography-deals with stories of realpeople and the events in their lives.Sciencefiction/ fantasy-includes stories

beyond the bounds of reality.


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Documentary Film and ItsStyles

-- concerned with real people inevents as they actually happen.-- there are no actors and they are

done without the aid of a script.-- the term documentary is sometimesdescribe as a technique rather that aparticular type of film.

-- it is shown in commercial theatersand are usually viewed in embassies,school, and scientific institutions, andscreened during film festivals.


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Major Styles of

Documentary Filmsy Direct address simply presents a topicand shows visual images with or withoutnarration.

y Cinma Vrit was ushered in as newapproach to documentary film.itminimizes narration, neutrally presentsevents as they happen, and let theaudience draw their own conclusion.y Interview-oriented-documentary film

normally get information from people

who are knowledgeable about aarticular to ic.


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--Emphasis is given on the interviewbecause of the lack of actual footage

of events which might have happeneda long time ago. Self-reflexive-documentaries are

made by people who adhere to aparticukar ideology, cause,persuasion,or lifestyle.

Observational cinema-does notencourage in-depth involvement I thetopic unlike other documentary films,

but tries to tackle a topic in general. Television documentary-shownon

T.V and not on the screen. Hence, itshould meet the limitations of T.V:

fast-paced, controlled time.


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yFeminist documentary-is a highlyspecialized style of documentary.In recent years, the need to tacklethe plight of women and inequalityemerged.

y Docu-drama-is a narrative filmwhich is entirely a reenactment.


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The Experimental Film- concerned with exploring the potentialsand possibilities of the film mediumcharacterized by unconventional formor content.

- another term of experimental is Avant-garde which means the front rank of thenewest thing.

ANIMATION

-special type of film which bringsInanimate characters & objects to life.- also known as cartoons.


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Film in the AcademeThe study of film can be grouped in fivemajor categories:Film production-involves the actualfilm making. It refers to the technicaland practical aspects of movies likedirection, acting, production design,cinematography, editing, sound andmusic.Screen writing-is a separate category

although it is very much a part of filmproduction. It is the heart of the film but

more related to the literary arts.


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Cinema studies-are the theoreticalfoundation of film. It has framework

cultural studies and other criticaltheories which look at film as a productof cultural process.Film history-tackles the personalities

and development of film from its earlybeginning to its present state.Film theory-is another aspect of cinema

studies. It has been largely concernedwith one central issue: What iscinematic? What path should cinema

follow? What should it reject?


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Film criticism-contrary to popularperception, has nothing to do with the

aesthetics of film, whether it is good ornot. It deals with the integration ofhumanistic concepts or theories to film.

Film archiving-is the process ofpreserving films, particularly thenegatives. The intention is to make old

as well as recent films available to filmresearchers, students, and enthusiastsfor their own purposes.


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TypesofFilmy Noncommercial films-are made for personal

use or institutional purposes without theprimary concern of earning money from them.These are commercials, advertisements, anddocumentary, and documentary, experimental,

business, educational, medical, news, sports,and government films.y Commercial films-are the most prevalent in thefilm industry. These films are mainly narrativeand often called mainstream cinema. They are

made through an established system, and forpeople to watch in commercial theaters for afee.

-Taxes are imposed by most governmentsfor the production and screening of films.


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yMovie Theaters (Metro Manila)

CaloocanCity 9

Las Pias City 12

Makati City 30

Malabon City 4

Mandaluyong City 27

Manila City 57Muntinlupa City 25

Paraaque City 10

Pasay City 7

Pasig City 13

Quezon City 62

San Juan City 2

Taguig 4

Valenzuela City 2


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Theaters Outside Metro Manila

CAR 12 RegionX 32

Region I 17 Region XI 25

Region II 8 Region XII 18

Region III 68 Region XIII 9

Region IVA 53

Region IVB 4

Region V 44

Region VI 41

Region VII 43

Region VIII 8

Region IX 13


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y An issue in the Philippine film industry is filmpiracy. Pirated films are sold in sidewalks and

stores throughout the country.y A possible solution is for movie producers to

lower the prices of original copies of DVD, VCDand VHS.

y

Another issue is the declining attendance inmovie theaters.

Job Opportunities for the CommunicationGraduate

-Television & film are converging.-Students who graduates from Educ. Institutions

offering film, Multi Media Arts, MassCommunication, Comm. Arts & broadcasting are

perspective workers in the Phil. film industry.


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film in the phil (mass comm) oct 1

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