film institutions - selin jane sun 12r
TRANSCRIPT
Institutional Analysis
Selin Sun
WARNER BROS PICTURES
The main colour scheme in the Warner Brothers
logo is gold, blue and white. Gold suggests
power, wealth etc. Blue suggests dreams,
feelings, calm etc. and finally white is used as a
colour to connote purity and innocence. The
institutional logo has clouds, this relates to what
they call the ‘dream factory’. The clouds suggest
to me that they are related to celestial factors
such as the heavens, angels etc. This connotes
that the films that use these institutions will take
the audience on an adventure that is out of this
world. The shield on this institutional logo’s
highlights the authority of these institutions as a
shield is used for power but also protection.
DREAM WORKS
The main colour scheme in the DreamWorks logo
is blue and white. Blue suggests dreams, feelings,
calm etc. and finally white is used as a colour to
connote purity and innocence. The institutional
logo has clouds, this relates to what they call the
‘dream factory’. The clouds suggest to me that
they are related to celestial factors such as the
heavens, angels etc. This connotes that the films
that use these institutions will take the audience
on an adventure that is out of this world.
UNIVERSAL
The main colour scheme in the Universal logo is
gold, black, blue and white. Using these colours
together allows us as an audience to be familiar
with the colours, which also allow us to have an
idea why they use these colours. Gold suggests
power, wealth etc. Blue suggests dreams, feelings,
calm etc. Black has various connotations but in
this case it suggests a bold colour in which it is
that allows all the other colours to be enhanced
and extremely visible. And finally white is used as
a colour to remove itself from all the rest.
The fact that the Universal institutional logo is set
in space which connotes to the target audience
that the film shown is “Out Of This World”.
PIXAR
The main colour scheme in the Pixar logo is black,
blue and white. Using these colours together
allows us as an audience to be familiar with the
colours, which also allow us to have an idea why
they use these colours. Blue suggests dreams,
feelings, calm etc. Black has various connotations
but in this case it suggests a bold colour in which
it is that allows all the other colours to be
enhanced and extremely visible. And finally white
is used as a colour to remove itself from all the
rest.
The use of light in this logo is important in a way
as it is used as an eye shows in a way that the film
shown has a way of having a brighter section for
example having a horrible beginning to an n
amazing end.
COLUMBIA
The main colour scheme in the Columbian logo is gold,
black, blue and white. Using these colours together allows
us as an audience to be familiar with the colours, which
also allow us to have an idea why they use these colours.
Gold suggests power, wealth etc. Blue suggests dreams,
feelings, calm etc. Black has various connotations but in
this case it suggests a bold colour in which it is that
allows all the other colours to be enhanced and extremely
visible. And finally white is used as a colour to remove
itself from all the rest. The clouds suggest to me that they
are related to celestial factors such as the heavens, angels
etc. This connotes that the films that use these
institutions will take the audience on an adventure that is
out of this world. The main image is of a statue of liberty
like female that is holding a ray of light or a torch. This is
symbolic in a way as this god like figure shows the
audience that this institution has power, but this image
connotes power, freedom, liberty and dignity. Which the
audience will think that the film shown will have a theme
or a message relating to these things.
PARAMOUNT
The main colour scheme in the Paramount logo is
gold, black, blue and white. Using these colours
together allows us as an audience to be familiar with
the colours, which also allow us to have an idea why
they use these colours. Gold suggests power, wealth
etc. Blue suggests dreams, feelings, calm etc. Black
has various connotations but in this case it suggests a
bold colour in which it is that allows all the other
colours to be enhanced and extremely visible. And
finally white is used as a colour to remove itself from
all the rest. The clouds suggest to me that they are
related to celestial factors such as the heavens,
angels etc. This connotes that the films that use these
institutions will take the audience on an adventure
that is out of this world. Paramount is at the peak of
Mount Everest. This connotes power and
achievement, being the top of things. This then
suggests to the target audience that the films shown
are progressive in a way.
METRO GOLDWYN MAYER
The main colour scheme in the MGM logo is gold
and black. Using these colours together allows us
as an audience to be familiar with the colours,
which also allow us to have an idea why they use
these colours. Gold suggests power, wealth etc.
Black has various connotations but in this case it
suggests a bold colour in which it is that allows
all the other colours to be enhanced and
extremely visible. The crest on this institutional
logo highlights the authority this institution as a
crest is used for something significantly
important or an award. The roaring lion connotes
to the target audience the powerful impact that
this film may have maybe in the mind etc. The
film strips highlights that what is shown has
been made by a film crew etc. Lastly the drama
face tells us this is acting related.
SUMMIT
The main colour scheme in the Summit logo is
black, blue and white. Using these colours
together allows us as an audience to be familiar
with the colours, which also allow us to have an
idea why they use these colours. Blue suggests
dreams, feelings, calm etc. Black has various
connotations but in this case it suggests a bold
colour in which it is that allows all the other
colours to be enhanced and extremely visible. And
finally white is used as a colour to remove itself
from all the rest. Summit means the top of
something such as the ‘summit of the mountains’.
This connotes power and achievement, being the
top of things. This then suggests to the target
audience that the films shown are progressive in a
way.
20TH CENTURY FOX
The main colour scheme in the 20th century logo is
gold, blue and white. Using these colours together
allows us as an audience to be familiar with the
colours, which also allow us to have an idea why they
use these colours. Gold suggests power, wealth etc.
Blue suggests dreams, feelings, calm etc. And finally
white is used as a colour to remove itself from all the
rest. The clouds suggest to me that they are related to
celestial factors such as the heavens, angels etc. This
connotes that the films that use these institutions will
take the audience on an adventure that is out of this
world. The low angle shot of the 20th century fox
television logo shows that the logo is massive and
significant to life. As it is a statue like image that
connotes that it is important, remembered, has a huge
amount of authority and it has a good sense of power.
The use of the spot lights, which are used a special
important events, will cause an audience to see the
authority further.