film launch and evaluation gillian howell, scottish government marketing claire wood, the leith...
TRANSCRIPT
Film launch and evaluation
Gillian Howell, Scottish Government Marketing
Claire Wood, The Leith Agency
Facebook promoted posts
Results so far…
• Over 23,000 views of the 5 minute film on YouTube• Over 5,000 visitors to the website • 114% increase in visitors to site in first week of
campaign compared to previous week• Number of facebook ‘likes’ up 8.5% to 6,433• 6 website enquiries from young people about
becoming peer educators
Full evaluation
• Quantative tracking – pre and post campaign
• Qualitative research – post campaign
• Practitioner interviews…
