Film Marketing

What is film marketingEssentially marketing is another word for advertising, so when a new film is made, it has to be advertised like any other new product, to let people know it exists and to encourage them to go to the cinema to see it. The marketing of a film an have a huge effect on whether or not it is successful. The importance of marketing these days has massively increased because films are expensive to make and if the public do not buy tickets at the box office to see the film, a lot of money will be lost. There are many marketing techniques that are used to help promote upcoming films, one of these techniques is to construct a press junkets these involve the key people within the making of the film, like actors and directors. For example interviews will be constructed were the media will ask people such as the actors questions about the upcoming film and then the public could watch this and then decide if they will go watch the film and enjoy it.

Marketing methodsThere are many different marketing methods some are used more effective as other such as these days the marketing done on social media has a big impact of the films success, here is a table showing some of the more traditional methods and some of the more up to date methods of marketing.

Traditional methods New methods

Trailers (Cinema, TV, DVD and YouTube)

Websites/Blogs

TV interviews Email promotions

Print campaigns (Posters, billboards,

magazine/newspaper adverts)

Social media pages

Premiers Product endorsement

Why are trailers an impotent part of marketing a film!Film trailers are the essentially the first time that a viewer will be able to see the movie, well small snippets of it. From this trailer the viewer can then decide if they would want to watch the movie or not, this is what makes them extremely important, thousands of viewers can be lost or gained just on the trailer. For example people may not like the genre of an film but the trailer is so good they will go watch it, so trailers can gain you viewers and the profit along with that.