Olivia LyonsA2 Advanced PortfolioAncillary Task Research: Short Film

Film Poster: The image establishes the genre of the film as romance and makes the audience aware of the content of the film before viewing it.

The main focal point of the poster is the image of the man and women as it dominates more than half of the poster. This signifies there involvement/importance in the film.

The simplistic design and colour scheme establishes the film as being easy watching.

The woman in the image is a direct address to the audience and draws them into the image, capturing their attention.

The use of the tag line persuades the audience to watch the film. By having it in a strong fallow area, directly below the title of the film, it is ensured that the audience will see it.

Olivia LyonsA2 Advanced PortfolioAncillary Task Research: Short Film

The colour red has connotations of death and evil and in this case is symbolic of blood, which immediately establishes the genre as horror.

The poster uses the Guttenberg principle of the Rule of Thirds. The girl in the image is positioned to the left of the poster but is in the foreground showing her significance and immediately identifying her as a main character.

The film title design disorientates the audience as it is clear the poster is advertising a horror film, however the writing style looks childlike.

Film creditsImage directly addresses the audience which captures their attention and draws them in to watching the film.

The use of tag lines captures the audience’s attention as they give an indication as to what the film is about and creates suspense making the audience start to think what will happen. They also establish the films genre.

The small house in the background creates a sense of mystery and being alone, which are both connotations of the films genre; horror.

Olivia LyonsA2 Advanced PortfolioAncillary Task Research: Short Film

The target audience of this film is both men and women, 18+. Lionardo DiCaprio’ is seen as a sex object to women of this age and by using his image on the front of the poster this attracts their attention as the low key lighting and the mise en scene being dark could be a put off to them.

The poster uses Guttenburg’s design principle of the Rule of Thirds. The image of the male character is set in the primary optical area which establishes to the audience that he is the main character and holds importance within the film, as he is the main focal point of the image.

The image on this poster uses direct address, interacting with the audience and inviting them into the content of the film.

The match (fire) has connotations of danger, suggesting danger/action/adventure will be featured within the film.