Film production company Case Study

Shannon Webb

Skyfall• Director: Sam Mendes

• Writers: Neal Purvis, Robert Wade, John Logan

• Budget: $200,000,000

• Opening weekend:

$88,364,714 (USA) (11th November 2012) (3,505 Screens)

£20,180,369 (UK) (28 October 2012)(587 Screens)

• Domestic Gross: $289.600,000

• Production companies: Eon Productions and Danjaq.

• Distributors: Andes Films, Columbia Pictures, Sony Pictures Entertainment, Twentieth Century Fox Home Entertainment

and much more.

• Main Characters of the cast:

Daniel Craig

Judi Dench

Javier Bardem

Ralph Fiennes

Promotion of Skyfall• Promotional video: A new advert for Sony, stars Daniel Craig as a

James Bond-esque character. Dates of the showing of the film are

revealed.

• International trailer.

• Skyfall bonds with Coke, to become the appearance of the can.

• Berenice Marlohe (Severine) covers GQ magazine. The august issue

also included an interview with the new 007 director Sam Mendes.

• Sony previews 4 minutes of ‘Skyfall’ at CineEurope.

Poster.This is one of many Skyfall posters placed around world wide. This poster is eye-catching with it’s bright white background against the darker text and content. Too make this poster more eye-catching, the main character who plays ‘James Bond’ is shown at the bottom of the poster. This main character is recognizable from ‘Bond’ movies across the world, making the viewer instantly realize what the film may be based upon from previous makings of ‘Bond’ films. With the positioning of the actual actor at the bottom of the poster, not a lot of information is actually shown about the movie which leads the viewer into questioning the plot of this new film, but also what other characters can be involved. By having most of the context in a silver writing which is bunched up and small, the audience are still able to read the information but can now mainly focus on the name of the film but also the release date in their local cinema.

Merchandise• Merchandising can be a main factor in promoting a new film. As well as

promoting a new film for the audience, the merchandise brings in extra

money for the company but also can be long lasting for many of the

fans. This means there are no time restrictions on when they can or

cannot actually show the merchandise unlike trailers. Skyfall has also

got a collection of merchandise for the audiences, these include:

James Bond 007 Fragrance

James Bond’s 007 Special blend.

USB Flash Drive 007 Limited edition

S.T. Dupont Bullet Keyring with Push Button Lamp

EON Productions.

Eon productions (Everything Or Nothing) is a film

production company known for producting the James

Bond Film Series. In 2008, EON productions signed a

deal with Columbia pictures to develop fifteen thrillers

and family films outside the Bond franchise, with

budgets up to $80 million. The company then hoped that

this move would allow more British writers to establish

themselves in the United States.

EON Productions.

• Founded in 1961

• The founders of Eon Productions are Albert R. “Cubby” Broccoli and Harry Saltzman.

• The Headquarters is located in London, United Kingdom.

• The ‘Parent’ of this production company is Danjaq and LLC.

• Operates from Pinewood Studios in the United Kingdom.

• Closely held private and family corporation.

• In 1975, after the nine Bond films were created, Harry Saltzman sold his shares of Danjaq to United

Artists. Eon Productions is still owned by the Broccoli family.

• Eon Productions is also shown to revealed on a social networking site called ‘Facebook’ by having

it’s on ‘Page’ in which to promote films but also reveal old promoted films and ideas.

Films created by Eon Productions

23 Bond films were actually made by Eon

productions for the film series. Eon are

well known for specialising in the ‘Bond

film series’ but have also created well

known films un-related to ‘Bond’ such as

‘Chitty Chitty Bang Bang’, ‘The Ipcress

file’ and ‘Battle of Britain’.

Harry Brown • Director: Daniel Barber • Writer: Gary Young

• Budget: $7,300,000

• Opening weekend:$173,353 (USA) (2nd May 2010) (19 Screens)£1,271,814 (UK) (15th November 2009) (351 Screens)

• Domestic Gross: $1,818,681

• Production Companies: Marv films, UK Film Council, HanWayFilms, Prescience Film Fund, Framestore, Prescience.

• Distributers included: A-Film distribution, Icon Film distribution, Lionsgate and many more.

• Cast:Michael CaineEmily MortimerDavid BradleyCharlie Creed-Miles

Promotion of Harry Brown.

• Trailer

• Newspaper article

• Posters

• Social networking sites e.g. Facebook, Twitter

Poster.For a thriller, this poster for Harry Brown shows it all for the audience. Even though many posters have been made for Harry Brown, this poster has to be an all time favourite for myself and the audience. The reasoning of the favourism, is because this poster shows the elderly in a non-stereotypical view which actually intrigues the audiences. By having all the neutral colours of brown and cremes and yellow, this poster automatically screams that the film is based in an urban location which can a more interesting story with the old man. The text on this poster is kept neautral as well except from the title, so the audience can ponder on the main character resembled as an eldery man with a gun but also the title, so they remember the actual film.

Marv Films productionMarv Films is a UK based film production

company owned by Matthew Vaughn. Marv

films are mainly known for the motion pictures:

Layer Cake, Stardust and Kick-Ass.

This was all founded in 2004 in the United

Kingdom by Matthew Vaughan and Kris

Thykier.

Films created by Marv Films production

• Layer Cake

• Stardust

• Harry Brown

• Kick-Ass

• The Debt

• Kick-Ass 2

• The Secret Service.