Slide 1

ExplainLeader Abdul Nasir

Group name Path finder

Group members Abdul Nasir (Leader)Muhammad YounisAsim Raza KhanSajjad AliMuhammad Salem

Maam Farhana Malik

Topic:

Advertisement

What is an advertisement

The word advertisement is derived from advert which means to turn the mind towardThe purpose of advertising is usually to sell somethingAdvertising therefore is the art of selling something through publicityAdvertising ObjectivesCreate awareness for new products

Inform consumers Product features price changesProducts benefits8 ExplainSajjad AliTypes of advertisementOut doorIn doorNon productRadio NationalInternationalRetail ClassifiedLocalCovertBrandOnlineProfessionalIndustrialTvNewspaperCell phone

Outdoor advertisingAnyadvertisingdoneoutdoorsthat publicizes your business's products and services. Types ofoutdoor advertisinginclude billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick .

Indoor AdvertisingIndoor activities or things are ones that happen or are used inside a building and not outside.

Non product advertisingThis kind of advertisement is advertise from political parties and social group for the purpose of safeguard ideologies and social bettermentExample

Radio AdvertisingIt is small business advertisingRadio advertising can be a very effective means to attract customer to some business

Example; NCBA E ,

National advertisingThe advertising that is aimed at the National Market rather than the local market.Example

International advertisingInternational advertisingis also a business activity involvingadvertisers and theadvertisingagencies that createadsand buy media in different countries. The sum total of these activities constitutes a worldwide industry that is growing in importance.

Retail marketingRetail marketing is the planning and process of selling goods or services directly to consumers

Example

ExplainYounis malik

Classified advertisementIs a product or services advertising that appears in specific section of newspaper under the heading classifying the product or services being offered

Local advertisementAny advertising placed by a company,organization or individual operating in a limited geographical area such as a city or with in a state.

Covert advertisingCovert advertising refers to advertising that is hidden in other media, such as an actor in a movie drinking a Coca-Cola.It is referred to as "covert" because it is not direct advertising, but subliminally viewers often notice the product.

Brand advertising It is a advertising with a strong company brand (logo /company name) also known as brand advertising

Online AdvertisingOnline advertising is the newest and fastest growing way to advertise. The internet now provides every things from links on sites,to banner ads on sites, to small ads on sites, to pay per click advertising Example

ExplainLeader AbdulnasirIndustrial advertisingAdvertising directed at commercial business customers. The advertisement of raw material components needed in the production or distribution of other services,

TV advertisingIt is the generally considered the most effective advertising.

Newspaper

Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper.

Direct mailDirect mail means writing to customers directly. The more precise your mailing list the more of your target market you will reach. A direct mail approach is more personal.

Print AdvertisingIf an advertisement is printed on paper, be it newspapers, magazines, newsletters, direct mail, then it comes under the banner of print advertising.

Education advertising

Education advertising has become popular with bachelor, master and M.phil becoming available in the colleges adds in newspaper.Example.NCBA &E

ExplainAsim raza khanProfessional advertisingAdvertising directed toward professionals such as doctor and pharmacists etc.

Personal selling

is where businesses use people (the "sales force") tosellthe product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge.

Publicity the technique or process of attracting public attention to people or products etc. by using of newspaper,magzene,television or shops.

Public relationsPublic relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc.

AdvantagesIntroduce a new product in the marketIncreased salesFight competitionenhances good-willEducates the consumerBetter quality productsReduction in the prices of news paper and magazines