final blink

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Welcome to our presentation

Topic: business communication

• Name of group members

Making a difference…

Introduction

• Business communication is nothing but, the communication among thepeople in the organization for the purpose of carrying out the businessactivities. So Business Communication is any communication used to makedecisions, planning, directing, to promote a product, service, ororganization – with the objective of making sale and managing andcontrolling the organization.

• In business communication, message is conveyed through various channelsof communication including internet, print (publications), radio, television,outdoor, and word of mouth. In business, communication is considered coreamong business.

Methods of Data Collection

• Our data collection method was a bit complicated. As the elements required for the report can be private or confidential, we had to face difficulties to gather all data that are required for making this report. We have tried almost all means of data collection.

• Primary Data Collection:• Primary data are that which we collected directly from the

organization. These information aren’t in the websites or any book. We got primary data from these following methods:

• 1. Telephone interviews• 2. Face-to-face interviews

• Secondary Data Collection:

• Primary data are that which we collected indirectly

outside of the organization. We got secondary

data from these following methods:

1. Websites

2. Newspapers

3. Reference Book

Types of Communication

• Internal-operational communication

• Internal-operational communication is that type of communication which consists the communications that directly relates to achieving the organization’s work goal.

• It also refers to the communications within the organization and among the people working inside the organization.

• Internal-operational communication goes in 2 ways:1. Formal Communication2. Informal Communication

• Internal-operational communication

• Formal communication occurs in 2 ways:1. Downward communication2. Upward communication

• Informal communication occurs in 4 ways:1. Upward communication2. Downward communication3. Horizontal communication4. Grapevine communication.

• Formal Communication In Banglalink

• Formal communication is the structured communication which isthe most important type of communication in an organization.Formal communications are directly related with organizationalgoals, rules and regulations. Planning, directing, decision making,controlling – these major tasks are accomplished through formalcommunication.

• Formal communication occurs in 2 ways:- 1) Downwardcommunication

• 2) Upward communication

• On this Organogram the bold lines from CEO to Managers are the formalline of communication. The employees on these formal lines have tomaintain a chain of command in upward or downward communication.

• In Banglalink we found 2 types of formal communication, these are:-

1. Oral communication2. Written communication.

• Oral communications take place in staff meetings, group meetings,department meetings, monthly or yearly conferences and seminars.

• Written communications are accomplished by email, memorandums,company newsletters, reports, official orders and notices ets.

• Informal Communication in Banglalink

• Informal Communication does not follow any default structure. It can be:-

1. Upward

2. Downward

3. Horizontal and

4. Grapevine

• Grapevine Communication

• Grapevine communication is an important type of informal communication. It has no default structure. Anyone of the organization can communicate with anyone. It generally spreads through rumors and gossips.

• External Communications• External-Operational Communications are

structured communication with the people out side the organization to achieve the organizational goal. Communications of organizational people with the customers, suppliers, Service Company, government, investors are the External-Operational Communication. External-Operational Communication in Banglalink is mainly formal communication.

• Image management

• Image management is one of the company's most relevant concerns, not only because of its own presentation, but also because it is considered to be a success-factor.

• Legal affairs• All communications and dealings with Governmental and legal authorities

related to VAT, TAX and other legal issues are dealt by Legal affairs department. This is very important part of external communication.

• Customer care• Customers are the most important stakeholders of an organization.

Considering that Banglalink has a separate customer care department (CCD) for giving complete support to the customers.

• Public Relation• Banglalink has a public relation department to maintain effective

communication with the suppliers, dealers, owners & shareholders, auditors and other stake holders.

• Advertisement• Advertisement is one of the most important element of External

operational communication. Banglalink is very strong in this sector.

Diagram: External Communications

Recommendations

The official website should be more enriched with all types of datathat stakeholders need.

At Customer care center, the customer care executives should havemore positive manner for providing support to customers.

Employees should be more aware of company’s privacy policies, sothat they don’t mix up restricted and unrestricted things.

Banglalink should sponsor more to promote itself.

Paper used for contract signing and other purposes, should bedesigned more professionally.

Suggestions

Can hire professional and expert web developers todevelop Banglalink’s official website.

Number of Customer care points can be increased. In written communication, they can use non camouflaged

and non sexist words and the memorandum and officeorders can be written in easiest way so that they can beeasily understandable to all.

Can sponsor sports and cultural events to improveorganization’s image to customers.

Can publish not only the annual reports, but also someothers magazines or journal containing information that areneeded to students and other stakeholders.

Conclusion

• By preparing this Report on Communication Process of Banglalink, we achieved very important knowledge about Communication systems inside and outside of an organization. It also helped us to implement this knowledge in our practical life. As we chose Banglalinkas our company to analyze their communication system, we can say at last that Banglalink as the second largest telecom industry in Bangladesh is obviously careful about it’s communication system. But, if the points we suggested are followed by Banglalink, we hope their communication system will be more effective and stronger.