final book
TRANSCRIPT
Nicole GutzmannProfessor Jill Taffet
WEDU Network Re-Brand
Ringling College of Art + DesignThe Department of Motion Design
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Project Description
Project OverviewCreating concepts for the re brand and redesign of the WEDU network package. This consists of ID’s, menus, lower 3rd’s, bugs, and mortise.
Target AudienceA wide variety of people from all over the country. All different race, education levels, and professionals. People with an adventurous spirit that believe life is an exciting journey. The goal is also to attract new viewers ages 40-64. Men and woman that are in a stage in their life where they are experiencing new-found freedom and explora-tion.
Project ObjectiveTo connect with the community and have it be new and different. This will include the phrase “Be More” as atheme.
Target Emotional ResponseVibrant, contemporary, and inviting, like a trusted friend or neigh-bor. We are approachable, straight forward and authentic.
Communication StrategyNeeds to be unique, curious, passionate, intelligent, and looking for ways to grow and discover the world. Show how PBS can open your eyes and broaden your horizons. Have a new perspective, surprising detail or fresh approach.
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Network ID “Sunset” Network ID “Parrot”
Network ID “Beach” Network ID “Palm” Network ID “Dolphin”
Storyboard: Network ID
“Paradise”The gulf coast is growing and expanding at a rapid rate. To many the natural environment is hidden. The logo is revealed be the moving and interchanging scenery, shown by the natural environ-ment. WEDU aims to open our eyes to our community in a new way, a way of showing our beautiful environment in a fresh, en-riched way. Can you see the beauty?
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Motion Frames
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Elements: Lower 3rd
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Elements: Menu
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Elements: Mortise
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Style Guide
PBS Explorer Font Regular
PBS Explorer Font Bold
PBS Explorer Font Light
Header FaceSub-header Face
Text Information Face
Font Choice
Color Palette
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Children value their blankets more then anything. For amorning campaign this design is to be played during the kids programing. Using colorful fabric and playful cloth animals, the letters of WEDU stich on one at a time while children spell them out loud. To the sounds of children laughter the screen will pan to PBS where the animals pop their heads out.
Storyboard: Network ID 1
“Playful Fabric”
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Storyboard: Network ID 2
Children value their blankets more then anything. For amorning campaign this design is to be played during the kids programing. Using colorful fabric and playful cloth animals, the letters of WEDU stich on one at a time while children spell them out loud. To the sounds of children laughter the screen will pan to PBS where the animals pop their heads out.
“Playful Fabric”
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Elements: Lower 3rd
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Elements: Menu
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Elements: Mortise
Ringling College of Art + Design Department of Motion Design Nicole Gutzmann
WEDU Network Re-brand
Style Guide