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Brand Management

Adam Chai Mayilai Kumaran

Xin WenSue Ann

Leon Galabawa

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Building of trust with employees, customers and stakeholders.

Brand creates the reputation, personality of your business and the uniquenessof your product and services.

Brands give potential clients a firm idea of what they are buying before theybuy it, making the purchasing decision easier.

Branding gets right to the core of your business' values.

Brand is about discovering and communicating the essence of your businessand delivers it to your customers.

Brand colours can reflect your brand values.People have emotional easily responses to particular colours and fonts

Help people to identify an easily remembered and impressed symbol with a product.

An unique logo can help achieve much greater heights of brand recognition.

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Brands give potential clients a firm idea of what they are buying before they buy it,making the purchasing decision easier.

Branding encourages confidence and trust towards consumer in your product or service.

Brand which created is the source of a promise to your consumer and it is also afoundational piece in your marketing communication strategy.

Why branding is important?

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O BJECTIVEOF A G OOD

BRAN D WOULD:

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E ducation

Competitive

NecessitySkills andKnowledge

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R anked the worlds 11 th preferred study destination

viable business endeavour, with consistenly high demand and goodcash flow and rarely has bad debts and faces only limited stockobsolescence (Investing in education, 2003)

Government stressed the importance of educating future generationsand being an export commodity given the limited public funding

Malaysian Quality Agency (MQA) - to ensure the provision of high-end

facilities and locations and to support high quality performing providers.

Ministry of Higher Education - quality assurance, a strong educationalinfrastructure, a healthy ecosystem and branding

P rivate Hig h er Education in Mala y sia

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To attract students to pick your college as their preference

Stakeholders interaction and experience with your organization

Courses and programmes offered by your organization affects studentsdecision making

Importance of Branding in Hig h er Education

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L ower middle to upper middle income prospe

Targetmarket

Affiliated foreign educational programs -eg: UO L ,UEL

Student who seek to transfer credit tooversea

Budgeted

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P erception of Help University College

P ursue education overseas

Accredited with international standard qualifications eg: UOL, UEL, UQ program

Affordable school fees

Employability

Opportunity of scholarship

Extra Curricular Activities - Scholarship

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Sunway University College Help University College

vision to be a first class privateuniversity

to help people succeed in life& to live a life of significance

through education

P hysique + Facilities Main campus@ BandarSunway (22 Acres)

City campus @damansaraheight

Ranking (webometrics) World rank-8326 Work rank-6716

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ACHIEVEMENTSAff iliation with external programs such aA merican degree programs,uk as well asA ustralian programs .

80% highest score in sociology in wholeworld

In 2001, 11 BSc f irst class honor which is 20%o f the whole universityBeing granted in f orm o f ISO 9001:2000certi f ication award f or Development andprovision o f services f or higher educationTan wee Siong was Malaysiarepresentative f or Microso f t o ff icespecialist (MOS)-Word XP challenge 2005Grand f inale in US A .

The upcoming Subang 2 campus whichwill be completed in 2012 willaccommodate 13000 students and HICT.

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BRAND

VALUE

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Brand values

P ride of achievements

To besignificant

To becompassionate

Sharing success

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How toBRANDlah ?

H ow ?

H ow ?

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BRAN D ING

V ersatility

Loyalty

V alue-Add Reputation

Convenience

P rogrammesAffiliations

EmployabilityP racticalTraining

After Sales Engagement

LocationStrategic Services

KnowledgebaseMarketRelevance

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Field

Mission

Niche/

PositioningStatement

Identifying Mission & GoalsFine Tuning Your

Specialisation ! Jack of All Trades, Master

of SOME

Mission

Possible

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Key P rinciples of BRANDING..

D ifferentiation Differentiators must

evolve from current brand

associates and must beinfused into the educationalexperience in very real waysto be credible.

BrandValues

CoreBrand

Message

BrandAmbassador

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THE MOST IMPORTANT

FACTOR OF BRANDING..

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