SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILD ENVIRONMENT

INTRODUCTION TO BUSINESS [BUS30104]

GROUP MEMBERS:

HWANG WEI LI (0319756)

CHEE WEI SHAN (0319572)

LEE KAI YUNG (0318314)

CHAN JIA XIN (0319565)

Final Assignment: Charity Drive Event

Lecturer: Chang Jau Ho

Submission Date: 12pm, Friday, 30th January 2015

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No. Title Page

1 Executive Summary 3

2 Objectives 4

3 Target Market 5

4 Competition Analysis 6

5 Product and Packaging 7

6 Pricing 8

7 Promotion 9

8 Sponsors 10

9 Distribution 11

10 Green Measures 12

11 Human Resource Planning 13 – 14

12 Evaluation of Results 15 – 16

13 Appendices 17 - 19

Table of Content

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Executive Summary

This is the report that record everything that happened in our charity drive week and the summary of what we have learnt during that period of time. In this report, we will be talking about the objective of our charity drive, which is to earn money and donate it to a charity organization. The organization we choose are a Chinese Buddhist organization which currently helping the flood victims in Kuala Krai, Kelantan. Unfortunately we didn’t reach our target sales amount but we still manage to get at least half of the amount.

We are targeting students and teacher around the campus because we are selling foods. We also have very strong competitors because there are few group also selling food. For the product and the packaging, we use a very eco-friendly way to do it and our packaging are all recyclable. The pricing of our products is fair and affordable for everyone especially student. To promote our charity drive, we use several way to do that, through Facebook, poster and face-to-face conversation to engage with customer. Also we having a very tough time finding our sponsor and we get rejected many times, but still manage to find a sponsorship who willing to sponsor products for us to run the charity drive.

We distribute the task to very members of our group so that we can get things done easily and in an efficient way. At the end of the charity drive, we end up earning a total of RM2025.00, after cutting off our expenses, we still manage to get RM1675.00 and donate it to the charity organization. To be said that this is not an easy task to do but we surpass our limit and get this done although the result is not ideal. Along the approach to the target, we do have good and bad times when running our business and it was fulfilling seeing them through.

YouTube link: http://youtu.be/fxuL1V1AErQ

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Objectives

We had chosen Fo Guang Shan Malaysia as the charity organization that we will donate the money to. The reason we will donate the money to them is because they are recently helping the flood victims of Kuala Krai, Kelantan and also we hope that we can help those persons in needs in the name of a loyal Buddhist. Water drop Teahouse Sdn.Bhd, the business who sponsored the food is actually an F&B business under the name of Fo Guang Shan Malaysia. So, when we said that we will donate the money to Fo Guang Shan Malaysia, they agreed sincerely that they will sponsored us the food for the event, which are the fried rice, fried rice noodles and Nasi Lemak.

During the event, we targeted RM1000 from the donation and RM1000 from the sales of selling fried rice, fried rice noodles, Nasi Lemak and herbal eggs from the charity drive event.

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Target Market

Before we started to plan the whole event and things to be sold, we need to know who are the customers, their needs and wants and other related information about the customers.

Target Aspects Requirement from customers

1. Who are your customers? - Main customers: students & office staffs of Taylors University Lakeside Campus

- Students from Inti College Subang Jaya, Sunway University & Taylors College Subang Jaya.

2. Background of customers? - Multiracial customers since we are selling vegetarian food.

- Vegetarian-based customers- Customers who emphasize healthy

living.

3. Customer’s wants and needs - Preferring handy and convenient packaging where they can eat at anywhere they preferred.

- Cheap food price with standard portion.

- Healthy and minimal greasy food.- A healthy tea time snack.

4. Customer’s spending power Since our main customers are mostly students, their budget on spending the food would be as low as possible.

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Competition Analysis

There were lots of group of competitors during the Charity Drive Event, however the two main competitors which was Marayo, Jia Min's group and EAT & GO which was Carlson's group.

Competitors (Group Named)

(Marayo) Jia Min’s group

(EAT & GO) Carlson' group

What are they selling? Food and beverage such as fruit cups, grill chicken, lemonade and bruschetta.

Food only such as curry puff and Domino's Pizza.

What are their strengths? The bruschetta looked good and attractively presented with variety flavours and toppings.

The famous brand, Domino's Pizza. They reheated the food, ensuring the customer had a hot and crunchy pizza.

What are their vulnerabilities?

It wasn’t fresh as the fruit was cut into pieces because some of the fruits turned yellowing half an hour later.

- It wasn’t so fresh if customer were to keep the pizza for dinner.

- Pizza is expensive than noodle and rice.

Pricing of their product Fruit cups: RM5Grilled chicken: RM5Lemonade: RM3Bruschetta: RM3 each, RM8 a set

Curry puff: 2 for Rm4 Domino's Pizza: RM10 personal pizza

Why would/do their customers buy from them?

- Unique food and beverage especially the bruschetta.

- Size is small and perfect for tea time.

- Famous brand Domino's Pizza.

- Easy, fast and convenient.

- Can be eat anytime due to longer storage time.

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Products and Packaging

Products Description Features and Benefits

Main Products:Vegetarian Nasi Lemak

Vegetarian Nasi lemak served with vegetarian curry mutton, peanuts, crispy crackers, sambal & vegetable.

The rice was cooked using Pandan leaf instead of coconut milk which is healthier and low cholesterol.

Fried Rice Vegetable fried rice with French beans, carrot dices, peas & corn dices.

Contains carbohydrate that provides energy.

Fried Rice Noodle Fried rice noodle with vegetables.

Less in saturated fat and seasoning as it used soy sauce and salt only.

Snacks:Herbal Egg

- Herbal eggs which were cracked for soup to seep through.

- Cooked in concentrated traditional Chinese herbs and tea soup.

At RM2 per egg, herbal eggs are a cheap and healthy alternative choice of snack. High in protein and Vitamin B but low in saturated fat.

A) Products

B) Packaging

Product PackagingVegetarian Nasi Lemak

The Nasi Lemak was packed in the transparent lunch box.

Herbal Eggs The herbal egg was put in a small transparent plastic bag.

Fried Rice & Fried Rice Noodles

Packed in transparent lunch box

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YouTube link: http://youtu.be/vmjahu1GZu8

Pricing

Products Cost Price(RM) Selling Price(RM)Fried Rice Noodles 2 5

Fried Rice 2 5

Nasi Lemak 3 6

Herbal Egg(1 unit) 0.60 2

Herbal Egg(3 unit) 1.80 5

The herbal eggs are homemade herbal eggs so the price will be higher and normally the price of Nasi Lemak is around RM 1.50 to RM2.50. But we are selling RM 6 because it is a healthy Nasi Lemak which uses pandan leaf instead of coconut milk and also comes with vegetarian curry mutton.

When we were facing difficulty to sell them, we will lower the quantity to be ordered for the next day and also lowered the price. If we were selling them faster than anticipated, we would make some offer such as 3 herbal eggs for RM5 and not RM6, or buying 1 Nasi Lemak with 1 herbal egg will be RM7.

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Promotion

To promote our product, we had come out with a marketing message, which is “Help the flood victims of Kuala Krai”. We choose this message is because the charity organization is currently helping the victims of the flood in many ways, by providing food, daily supplies, shelter and also man power.

The main tools we used to promote our products is through Hand-produce poster, Facebook and face-to-face conversation. We choose this few method to promote is because we can have our stall and product details on the poster, example the product name and prices. Besides, Facebook is a very popular social networking sites, that why we decided to use it to promote our products. Face-to-face conversation is the best way to catch customer attention by giving details to customer in an easy and direct way and we also be able to pursuit the customer to buy our products.

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Poster of our stall Hand drawn poster with product

name and prices

Our Facebook Page

YouTube link: http://youtu.be/Jr7HGCZuM0g

Sponsors

Other than selling the food to help achieve the target profit, which is RM2500, we also found some sponsorship to either sponsor our products sold or for financial aspects.

Sponsors’ Name Sponsors’ Aspect

Water drop Teahouse Sdn. Bhd Madam Amy Leow

1. Who have you approached for sponsorship?

Water drop Teahouse Sdn. Bhd(A food and beverages (F&B) business)

Madam Amy Leow(individual)

2. Why we target them? - Group leader is a member of Buddhist Club who helped out at the booth during the Lakeside Bazaar, 4 November 2014.

- The booth were selling vegetarian Nasi Lemak & vegetarian Hotdog

- Hwang Wei Li’s aunty.- A housewife who always

cooked vegetarian food for events.

- A loyal Buddhists who willing to sponsor after knowing the profit earned will donate to Fo

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- These food were sponsored by the Water drop Teahouse Sdn. Bhd.

Guang Shan Malaysia.

3. What form and how much they sponsored?

40 packs fried rice noodles, 40 packs fried rice, 90 packs vegetarian Nasi Lemak.

160 herbal eggs

4. How did we approach them?

- Called the person via telephone call and told them what was happening.

- Went to Persatuan Meditasi Fo Guang Shan Selangor, Ss3, Taman Universiti for further discussion after they agreed to meet us.

- Agreed to sponsor us and came up with a written proposal.

- Called the person via telephone call and told them what was happening

- Asked whether she can sponsor us or not.

- Group leader met with her for further discussion

- Agreed to sponsor us the herbal eggs.

Distributions

Products’ Aspects Nasi Lemak, Fried Rice Noodles and Fried Rice

Herbal Egg

Method to get the product - We got all the food from Water drop Teahouse located in ss3, Taman University.

- Distance from campus to there is around 10 minutes and every day at 11a.m, one of the group member will drove to there and take the food.

Our group leader will go to Mdm. Amy’s house to take the herbal eggs early in the morning and sold it before the Nasi Lemak is available.

sales location Only available in Taylor's University - Taylor's University- Taylor's College- INTI International

College Subang Jaya

- Sunway University

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How quickly can you deliver the products

These food are not available for delivery.

This delivery service is only available to our friends. The area is within the USJ, Subang Jaya and the delivery hour is less than 30 minutes.

How many customers can you reach effectively

Around 20 per day from Monday to Wednesday. Thursday and Friday are not available due to lesser customer.

It is around 30 per day.

Can your customers order your products online? Via phone?

Not available for delivery. Customer can order through phone call and WhatsApp.

How much donation do we get per day

The donation we get from: Taylor's University Taylor's College INTI International College Subang Jaya Sunway University

It is around RM25 per day.

Green Measures

Our product are mainly food, vegetarian food, the food in a very environmental friendly way. Eco-friendly way to cook is not only benefit to the environment, but also to human body, the food we use was all organic vegetable, it can keep chemical out of body as well as the air, soil and rivers. Besides the way we package our products also in an eco-friendly way. For the rice and noodle, we use disposable plastic food container instead of Styrofoam box, this is because plastic box can be recycle or reuse but Styrofoam box can’t do so and it take a long time to decompose and also will release poison gas. As for the herbal egg, we use plastic bag to pack and distribute it to customer.

The way we distribute our products mostly is done by foot throughout the campus, so the carbon footprint is low. The product waste like I said just now, both of it can be recycle and for the disposable plastic food container can be reuse. The way we reduce our consumption of electricity is we use warmer to keep our product insulation pot which does not require any electricity. When running the event, we use recycle paper to note down our sales, as for the poster that contain the products’ name and price, we reuse and reuse for the whole week of charity drive so that we can save paper.

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Human Resource Planning

Since this is a group assignment, we need to organize our job title and job role equally so that we can coordinate to work effectively as a team and manage to come out with a better solution by discussing with each other when we face problem.

The Functional Structure

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Project LeaderHwang Wei Li

SecretaryLee Kai Yung

Accounting DepartmentChan Jia Xin

Marketing DepartmentChee Wei Shan

Job Title Job Scope

1.Project Manager - Discuss type of food to be sell for the event with members.

- Finalise and ensure all the work are prepared for the event: poster, Facebook page, amount of food to sell daily, sponsorship letter

- Lead and supervise the whole team during the event.

2. Secretary - Record all the information discussed during the meeting & inform project manager the final sponsors.

- Prepare sponsorship letter and checked by project manager.

- Collect all analysed work from marketing and accounting department.

3. Accounting Department - Record amount of daily sales and donation and prepare a Profit & Loss Statement.

- Inform the total amount to Project Manager.

- Record and collect all the receipt of the expenses.

4.Marketing Department - Collect the customers’ wants and needs before setting price

- In-charge of promotion

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Evaluation of Results During the charity drive, what we did right was by deducting the quantity of nasi lemak when we realized that we could not finish selling it before it got smelly in the first day. And for the nasi lemak that we did not managed to sell out, we gave it to the workers in Taylor’s University Lakeside Campus.

And what we did wrong were we ordered too many food and wasted for the first day because they gone smelly due to not many people buying it, and we also set the cost too high for nasi lemak, some of the customer were shocked when they heard the price RM6 for a pack of nasi lemak.

If we can repeat the event one more time, we would change to other type of food to sell and not selling heavy food, because normally customer will just buy a snack and not fried rice or nasi lemak. And the only snack we sold was herbal eggs.

Reflection Video

YouTube link: http://youtu.be/SPmsBncF2VM

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Profit & Loss Report

Income Statement of Charity Drive Event

Revenue

Sales $775

Less: Cost of Goods Sold $0

Gross Profit $775 Add: Other Revenues (Donation) $1,250

Adjusted Gross Profit $2,025

Less: Operating Expenses

Expenses A $250

Expenses B $100

Total Operating Expenses $350

Net Profit $1,675

Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)

S. Price $5.00 $5.00 $6.00 $2.00 $5.00

Units 16 15 42 104 32

Rev $80.00 $75.00 $252.00 $208.00 $160.00

Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)

C. Price $0.00 $0.00 $0.00 $0.00 $0.00

Units 16 15 42 104 32

Rev $0.00 $0.00 $0.00 $0.00 $0.00

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Appendix

Cheque for sponsor

Receipt of typhoid injection

Proposal of our charity drive

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Shopsorship letter

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