final crowdfunding workshop 2-dec-11-2012-propel arizona
DESCRIPTION
Propel Arizona hands on Crowdfunding workshop - Dec 2012TRANSCRIPT
![Page 1: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/1.jpg)
Practical Practical
CrowdfundingCrowdfundingWorkshopWorkshop
www.propelarizona.comwww.propelarizona.com
![Page 2: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/2.jpg)
Practical Practical
CrowdfundingCrowdfundingWorkshopWorkshop
AgendaAgenda1. Crowdfunding overview
IP & Crowdfunding2. Crafting the Idea and Campaign3. Preparing the Visuals4. Perks and rewards5. Running a successful campaign
www.propelarizona.comwww.propelarizona.com
![Page 3: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/3.jpg)
Crowdfundingoverview
1.1.
![Page 4: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/4.jpg)
The Funding GapThe Funding Gap
![Page 5: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/5.jpg)
Concept to Product to Growth
![Page 6: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/6.jpg)
Concept to Product to Growth
$$ $$ $$$$
![Page 7: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/7.jpg)
Concept to Product to Growth
$$Entrepreneur IPO
![Page 8: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/8.jpg)
Concept to Product to Growth
$$Entrepreneur IPO
$$Entrepreneur IPO
$$
Venture Capital
![Page 9: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/9.jpg)
Concept to Product to Growth
$$Entrepreneur IPO
$$Entrepreneur IPO
$$
Venture Capital
$$Entrepreneur IPO
$$
Venture Capital
$$
Angels,accel & incub
![Page 10: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/10.jpg)
Concept to Product to Growth
$$Entrepreneur IPO
$$
Venture Capital
$$
Angels,accel & incub
CrowdfundingCrowdfunding
$$$$
![Page 11: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/11.jpg)
Concept to Product to Growth
$$Entrepreneur IPO
$$
Venture Capital
$$
Angels,accel & incub
CrowdfundingCrowdfunding
$$$$
CrowdfundingCrowdfunding$$
![Page 12: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/12.jpg)
Concept to Product to Growth
$$Entrepreneur IPO
$$
Venture Capital
$$
Angels,accel & incub
CrowdfundingCrowdfunding
$$$$
CrowdfundingCrowdfunding$$
CrowdfundingCrowdfunding$$
![Page 13: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/13.jpg)
Concept to Product to Growth
$$Entrepreneur IPO
$$
Venture Capital
$$
Angels,accel & incub
CrowdfundingCrowdfunding
$$$$
CrowdfundingCrowdfunding$$
CrowdfundingCrowdfunding$$
CrowdfundingCrowdfunding$$
![Page 14: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/14.jpg)
CrowdfundingSoliciting & Collecting relatively Soliciting & Collecting relatively smallsmall amounts amounts
of money (“of money (“fundingfunding”) from a ”) from a largelarge number of number of people (“people (“crowdcrowd”) ”)
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
![Page 15: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/15.jpg)
What is Crowdfunding
![Page 16: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/16.jpg)
What is Crowdfunding
![Page 17: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/17.jpg)
What is Crowdfunding
![Page 18: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/18.jpg)
What is Crowdfunding
![Page 19: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/19.jpg)
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
• Debt Crowdfunding– microloans– P2P lending
• Donation Crowdfunding– Charity/Causes– Kickstarter Model– Rewards Based– Pre-Order/Presumer
• Equity Crowdfunding – JOBS act
![Page 20: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/20.jpg)
![Page 21: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/21.jpg)
![Page 22: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/22.jpg)
5 APRIL, 2012 (AND … AUGUST 2012, DECEMBER 2012 …)
Jumpstart Our Business Startup ACT, Title III (JOBS Act).
![Page 23: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/23.jpg)
Equity Crowdfunding - JOBS• Eliminates ban on general solicitation and general advertising in connection with
private offerings to accredited investors under Regulation D (Rule 506) and to qualified institutional buyers under Rule 144A.
• Exemption from Securities Act registration “crowdfunding” transactions (involving access to small amounts of capital through the internet).
• Exemption to allow issuance of up to $50 million of securities in any 12-month period, up from the current $5 million threshold
• An increase in the number of shareholders a company may have before being required to register its common stock with the SEC and become a public reporting company from 500 to 2,000 total shareholders (including up to 500 “unaccredited” shareholders)
• Amount each person may invest in offerings of this type, tiered by the person's net worth or yearly income.
![Page 24: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/24.jpg)
http://www.pepperlaw.com
![Page 25: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/25.jpg)
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
BEFORE - (SEC “Reg D” Rule 504, 505, 506, 144a) … Since 1933– 35 Unaccredited Investors (max), Unlimited Accredited– 500 Shareholders (max)– $1M max per 12 months, or $5M+ w/Reporting & restrictions – No “General Solicitations”
AFTER - (JOBS Act) … 2012/2013, maybe– General Solicitations – to accredited investors– 35 Unaccredited Investors (max), Unlimited Accredited– 500 Shareholders (max)– $1M max per 12 months, or $5M+ w/Reporting & restrictions – No “General Solicitations”
![Page 26: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/26.jpg)
But, if you think the JOBS act moves the SEC into the 21st century …
![Page 27: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/27.jpg)
SAN FRANCISCO, Dec 6 (Reuters) - Netflix Inc said on Thursday securities regulators warned they may bring civil action against the company and its chief executive for violating public disclosure rules with a Facebook post …
![Page 28: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/28.jpg)
Fraud, Deceit, Scamming Widows, Retirees and Helpless Babies.
![Page 29: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/29.jpg)
Fraud?• Case One: Australia – Equity Crowdfunding • The Australian Small Scale Offerings Board (www.ASSOB.com.au), founded in 2007, is the largest investment crowdfunding
platform in Australia and one of the largest in the world. It is an equity crowdfunding platform that has successfully served both accredited and non-accredited investors since its inception over 5 years ago, raising $130,409,669 since 2007. 132 companies have been funded to date and not a single case of fraud has been reported. ASSOB operates within the current securities structure in Austral
• Case Two: UK – Equity Crowdfunding• Crowdcube (www.crowdcube.com) is the largest equity-based crowdfunding platform in the UK has been operating since
February 15, 2011 with no reported fraud. Crowdcube operates within the current securities framework within the UK and allows issuers to raise equity capital using an online portal.
• 29 pitches have been funded with £4.25M. Average raise is £146,552. Average equity given up is 16%. Average numbers of investors is 63. Average days to fund are 51. Average age of entrepreneur is 40 and total number of registered investors is 24,023. No fraud has been reported.
• UK based, Funding Circle (www.fundingcircle.com) was founded in 2010. It is an online marketplace enabling savers and investors to sidestep banks and directly lend to small businesses. Funding Circle differs from other lending platforms in that it facilitates loans to businesses, rather than consumers while also proving easy access to investors’ money at any time. It provides low cost finance for small, UK firms frustrated by the loan terms offered by the
http://www.crowdfundcapitaladvisors.com/resources/26-resources/120-crowd-detects-fraud.html
![Page 30: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/30.jpg)
Fraud? • Case Four: US - Fraud Derailed• An example of fraud that was derailed on a portal is a campaign on Kickstarter called Mythic. From
Techdirt.com:• “A recent video game project on Kickstarter that turned out to be fake. As BetaBeat reports, the
crowdsourcing scam was exposed by a crowdsourced investigation:• ... a campaign for an action video game, MYTHIC: The Story Of Gods and Men, has just been busted by
forum users at Reddit, SomethingAwful and Rock, Paper, Shotgun. The creators claimed to be an independent studio, “Little Monster Productions,” of 12 industry veterans in Hollywood. “Our team has done a significant amount of work on the World of Warcraft series as well as Diablo 2 and the original Starcraft,” says the project page.
Bull____, said the Internet. Turns out the art was cribbed, the text for backer rewards was copied and pasted from another Kickstarter project, and even the office photos were from another game studio, Burton Design Group.
• When people brought their accusations to the Kickstarter comments, the developers made a few weak attempts at deflection then quietly shut down having raised just under $5,000 (far short of their goal, so that money won't actually be released). With Kickstarter gaining more attention every day, we're sure to see more attempts at scams—and maybe even some successes—but with a savvy community that polices itself like this, the scammers face an uphill battle.”
http://www.crowdfundcapitaladvisors.com/resources/26-resources/120-crowd-detects-fraud.html
![Page 31: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/31.jpg)
![Page 32: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/32.jpg)
Bull____, said the Internet. Turns out the art was cribbed, the text for backer rewards was copied and pasted from another Kickstarter project, and even the office photos were from another game studio, Burton Design Group.
http://www.crowdfundcapitaladvisors.com/resources/26-resources/120-crowd-detects-fraud.html
![Page 33: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/33.jpg)
![Page 34: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/34.jpg)
• Equity Crowdfunding - not in the USA (yet)
• JOBS act (April 2012) technically enables CF – but has not yet been approved by SEC.
• No documented fraud in USA or other areas.
• Equity CF is for “high growth companies” seeking significant funding from experienced investors
• Will dramatically change in 3-5 years (CJ prediction)
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
![Page 35: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/35.jpg)
Real Crowdfunding – that works.
Today
![Page 36: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/36.jpg)
“THE KICKSTARTER MODEL”Rewards-based, Donation Crowdfunding:
![Page 37: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/37.jpg)
![Page 38: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/38.jpg)
![Page 39: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/39.jpg)
![Page 40: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/40.jpg)
ALL OR NOTHINGALL OR NOTHING
![Page 41: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/41.jpg)
Perks &Perks &RewardsRewards
![Page 42: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/42.jpg)
Updates (and Blogging)Updates (and Blogging)
![Page 43: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/43.jpg)
Updates (and Blogging)Updates (and Blogging)
![Page 44: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/44.jpg)
Comments & EngagementComments & Engagement
![Page 45: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/45.jpg)
http://www.crowdcrux.com/wp-content/uploads/2012/12/kickstarter-vs-indiegogo1.jpg
![Page 46: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/46.jpg)
Kickstarter 2011
• Let’s look at some statistics for 2011:• Launched Projects: 27,086• Successful Projects: 11,836• Dollars Pledged: $99,344,382• Rewards Selected: 1,150,461• Total Visitors: 30,590,342• Project Success Rate: 46%
![Page 47: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/47.jpg)
A Few Words aboutIntellectual Property and Crowdfunding …
1a1a..
![Page 49: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/49.jpg)
Big Idea? Before you post:
IDENTIFY IP:- Existing & filed or
protected- Ideas- Know how
Who owns it?Patent vs. Trade SecretsEnabling Public Disclosure
![Page 50: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/50.jpg)
PROTECT IP• Mentors – ASU Venture
Catalyst/Furnace
• Free Resources:- IP CLOUD- CEI/Gangplank/COHOOTS- SCORE/SBDC- ACA – Innovation Challenge-USPTO & Copyright office
TRAKLIGHT – ASUEF
![Page 51: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/51.jpg)
WHY …Do people Crowdfund?
1b1b..
![Page 52: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/52.jpg)
![Page 53: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/53.jpg)
Lessons from Ethan Mollick’s “The Dynamics of Crowdfunding: Determinants of Success and Failure”
![Page 54: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/54.jpg)
3 Why’s …
There are three main reasons why people unconnected to a project or business would support it:
• 1. They connect to the greater purpose of the campaign• 2. They connect to a physical aspect of the campaign like the
rewards• 3. They connect to the creative display of the campaign’s
presentation
• What Is Crowdfunding And How Does It Benefit The Economy - Forbeshttp://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/
![Page 55: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/55.jpg)
Overall (Crowdfunding) Why’s
• Passion– For the technology– For the industry– For the cause– For the product
• Affinity– For the Entrepreneur– For the region, industry etc
• Connection• Every reason BUT R.O.I. …
![Page 56: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/56.jpg)
emotional ROI.Not financial ROI
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
Crowdfunding is about …
![Page 57: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/57.jpg)
(when crowdfunding …)
“its not what you do, but why you do it,”
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
![Page 58: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/58.jpg)
http://www.kickstarter.com/projects/1104350651/tiktok-lunatik-multi-touch-watch-kits
![Page 59: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/59.jpg)
![Page 60: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/60.jpg)
http://trendwatching.com/trends/infographics/presumers/
• “Consumers who want products before they are developed”
• Pre-orders• Supporters
![Page 61: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/61.jpg)
UH OH …The Kickstart Model..
![Page 62: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/62.jpg)
![Page 63: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/63.jpg)
![Page 64: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/64.jpg)
http://www.indiegogo.com/blog/2011/11/indiegogo-insight-campaigns-with-teams-raised-180-as-much-money-as-individuals.html
![Page 65: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/65.jpg)
1. Crowdfunding = New “1st Money” for ventures($10k - $50k average– but wild exceptions)
2. Equity Crowdfunding is Still Far away3. Rewards based Model IS Crowdfunding today4. All or Nothing Crowdfunding – Standard5. Perks and Rewards: Pre-order Crowdfunding6. Social Media & Content Intensive
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
![Page 66: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/66.jpg)
HOW to Crowdfund?
1. PRE - Preparing
2. PUSH - Running the campaign
3. POST – Delivering on your Promise
![Page 67: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/67.jpg)
Some initial rules ….
![Page 68: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/68.jpg)
1. Crowdfunding takes work, new skills.2. It takes a strategy, and preparation. 3. The rules are different.4. You can’t just post and run …5. It’s a public success or failure – that “stays on
your resume”
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
![Page 69: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/69.jpg)
2.2.Crafting the Idea and Campaign
![Page 70: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/70.jpg)
HOW to Crowdfund?
1. PRE - Preparing– Build Credibility– Sharpen Pitch & Post– Perks and Rewards– Timefames & $$
![Page 71: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/71.jpg)
first …
What does success look like?
![Page 72: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/72.jpg)
• The iPhone-friendly Pebble watch earned $7.6 million more than its $100,000 goal.
• And the Galileo iPhone platform closed its Kickstarter campaign at $702,000, far surpassing its $100,000 goal.
![Page 73: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/73.jpg)
• Ouya raised $2 million in one day for a new Android gaming console (it’s raised more than $5 million to date),
• the Nifty MiniDrive, external memory for Apple MacBooks. The tiny storage company is more than 2,000% above its $11,000 goal with 15 days left in the campaign.
![Page 74: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/74.jpg)
What do successful campaigns have in common?
![Page 75: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/75.jpg)
http://www.kickstarter.com/projects/hop/elevation-dock-the-best-dock-for-iphone
![Page 76: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/76.jpg)
Projectio
http://www.kickstarter.com/projects/1209578799/projecteo-the-tiny-instagram-projector
![Page 77: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/77.jpg)
http://www.kickstarter.com/projects/1719196889/iceblink-engine?ref=home_location
![Page 78: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/78.jpg)
http://www.kickstarter.com/projects/812916345/magnet-comic-a-custom-magnetic-and-dry-erase-comic?ref=home_popular
![Page 79: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/79.jpg)
http://www.kickstarter.com/projects/mikebond/ti2-sentinel-titanium-cache?ref=home_popular
![Page 80: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/80.jpg)
http://www.kickstarter.com/projects/poots/kingdom-death-monster?ref=home_popular
![Page 81: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/81.jpg)
http://www.kickstarter.com/projects/smartthings/smartthings-make-your-world-smarter?ref=category
![Page 82: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/82.jpg)
http://www.kickstarter.com/projects/thejumpshot/jumpshot-a-new-weapon-to-battle-pc-frustration?ref=category
![Page 83: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/83.jpg)
http://www.kickstarter.com/projects/374405221/mary-elizabeths-sock-the-first-book-collection?ref=home_location
![Page 84: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/84.jpg)
http://trendwatching.com/trends/infographics/presumers/
![Page 85: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/85.jpg)
![Page 86: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/86.jpg)
7 habits of highly successful crowdfunding campaigns
1. They already have fan bases2. They build off of something familiar3. They are simple4. They are (usually) NOT about the company5. They appeal to a specific interest ….6. They are BUZZWORTHY ….7. They work really hard at it!
![Page 87: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/87.jpg)
Before you start, remember …
• For your target, – It's about emotion– It’s about “eliteness”– … being part of the cool group– feeling like you're important - – feeling powerful! Influential
![Page 88: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/88.jpg)
www.propelarizona.comwww.propelarizona.com
WYNTKWYNTK(what you need to know)(what you need to know)
Successful Crowdfunding Campaigns Focus on
The new 4 P’s …
thethe
1.1.thethe
2.2.thethe
4.4.thethe
3.3.
![Page 89: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/89.jpg)
focus on “them” – not your company
WHO are they?What motivates them?Interests, Values …
thethe
1.1.The new 4 P’s of Crowdfunding ..
www.propelarizona.comwww.propelarizona.com
thethe
2.2.You are pitching to “them”
TELL A STORY !!TELL A STORY !!
WHY is more important than $$
VIDEO(s) & VISUAL(s)VIDEO(s) & VISUAL(s)
Tell the story in small ‘chapters’
VIDEO(s) & VISUAL(s)VIDEO(s) & VISUAL(s)
And even smaller “sound bites”
Give them a Story they Give them a Story they can tell to others.can tell to others.
thethe
3.3.$$ Value is a negative driver !
UNIQUEUNIQUE
It’s about THEM
EXCLUSIVEEXCLUSIVE
And what is important to “Them”
FIRSTFIRST
Make sure it is …
BUZZWORTHYBUZZWORTHY
thethe
4.4.It’s a daily/hourly effort …
SOCIAL MEDIASOCIAL MEDIA
It’s a conversation …
UPDATES, BLOGS, NEWSUPDATES, BLOGS, NEWS
Provide Value, and Talking PointsRE-POST, TWEETableRE-POST, TWEETable
It’s about … for their network
VALIDATION & EVIDENCEVALIDATION & EVIDENCE
![Page 90: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/90.jpg)
First Exercise(s)
![Page 91: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/91.jpg)
Checklist
1. Idea-check: (focus on target)– About “them” not you.– Emotional appeal: Passion, exclusivity, emotion.
2. Funding Level– Realistic (for you and them)– Use of proceeds
3. Timeframe4. Possible perks (not yet)
![Page 92: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/92.jpg)
Assignment
![Page 93: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/93.jpg)
1. Idea– What’s the story– What’s the emotional appeal, benefits
2. Who are the targets– Benefits. Connections
3. Describe, tell story.4. What visuals should you provide.5. How much, how long? When done?
![Page 94: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/94.jpg)
Preparing
the Visuals3.3.
![Page 95: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/95.jpg)
Perks
and rewards4.4.
![Page 96: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/96.jpg)
![Page 97: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/97.jpg)
Directed by
Patrick Million
Executive Producer
CJ Cornell
a Patrick Million FILM
American Grandmaster
![Page 98: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/98.jpg)
Rewards Crowdfunding
• Incentives & perks• Pre-Orders• Pre-Sumers
• Market Validation
![Page 99: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/99.jpg)
![Page 100: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/100.jpg)
Rewards don’t have to worth $$
![Page 101: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/101.jpg)
![Page 102: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/102.jpg)
• $25 perk is the single most claimed perk, representing nearly 25% of all perks that are selected.
• While the $25 dollar perk is only responsible for raising 11% of total funds.
![Page 103: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/103.jpg)
• $100 perks raise more money than any other perk price and make up nearly 30% of total funds. A $100 perk combined with the next three perk price points: $50, $500, and $1000 makes up about 70% of total money raised by perks
![Page 104: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/104.jpg)
![Page 105: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/105.jpg)
some
Rules for Rewards
![Page 106: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/106.jpg)
1. Make them unique & Exclusive
![Page 107: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/107.jpg)
2. Target them
![Page 108: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/108.jpg)
3. Give them a connection
![Page 109: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/109.jpg)
“The Cocktail Party Effect”
![Page 110: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/110.jpg)
“The Restaurant Effect”
![Page 111: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/111.jpg)
“The Carey School Effect”
![Page 112: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/112.jpg)
![Page 113: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/113.jpg)
![Page 114: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/114.jpg)
Assignment
![Page 115: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/115.jpg)
1. What is important to your target?2. What rewards can connect them to you or
your project3. What rewards are part of your project4. What unique rewards can you think of (that
others are not doing)5. What rewards will get them talking to others!
![Page 116: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/116.jpg)
Running a
successful campaign5.5.
![Page 117: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/117.jpg)
HOW to Crowdfund?
1. PRE - Preparing
2. PUSH - Running the campaign
3. POST – Delivering on your Promise
![Page 118: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/118.jpg)
HOW to Crowdfund?
PUSH - Running the campaign• Social Media• Comments & Updates• Networking• Personal Pitches
![Page 119: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/119.jpg)
http://www.indiegogo.com/blog/2012/05/indiegogo-insight-campaigns-that-take-these-six-actions-raise-8-times-more-money-than-campaigns-that-dont.html
![Page 120: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/120.jpg)
http://www.indiegogo.com/blog/2012/05/indiegogo-insight-campaigns-that-take-these-six-actions-raise-8-times-more-money-than-campaigns-that-dont.html
![Page 121: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/121.jpg)
http://www.indiegogo.com/blog/2012/07/indiegogo-insight-winning-the-middle-game.html
![Page 122: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/122.jpg)
htt
p:/
/on
line
.wsj
.co
m/a
rtic
le/
SB
10
00
08
72
39
63
90
44
38
55
80
45
77
60
10
13
09
40
84
43
8.h
tml?
mo
d=
go
og
len
ew
s_w
sj#
art
icle
Ta
bs%
3D
art
icle
![Page 123: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/123.jpg)
successful campaigns raise, on average, 49% percent of their goals during the first and
last 10% of the campaign length.
![Page 124: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/124.jpg)
Your mission: To get them talking about your project
![Page 125: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/125.jpg)
http://www.kickstarter.com/projects/1209578799/projecteo-the-tiny-instagram-projector?ref=home_popular
![Page 126: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/126.jpg)
• most successful projects receive about 25-40% of their revenue from their first, second and third degree of connections.
• This could include friends, family, work acquaintances, or anyone that the owner is connected to, including their second and third degree connections.
• http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/
![Page 127: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/127.jpg)
Continue the story…
![Page 128: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/128.jpg)
Social Engagement
– Transparency & TrustTransparency & Trust– Social Proof & Viral FXSocial Proof & Viral FX
– Engagement & “The Fundamentals”Engagement & “The Fundamentals”– TwitterTwitter– FacebookFacebook– BloggingBlogging
![Page 129: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/129.jpg)
1. Create:- A Facebook Account- A Twitter Account
(for your campaign)
![Page 130: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/130.jpg)
2. Tweet & Post –Frequently–Uniquely–Personally
![Page 131: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/131.jpg)
3. Post Updates & Blog•About your progress•About the subject•About the industry•About the People
![Page 132: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/132.jpg)
4. Go 1-1•Reply to comments•Retweet/Repost
Your fans and donors are your most powerful advocates!
![Page 133: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/133.jpg)
5. Target, Measure & Adjust•Different Messages for different groups
•Google, Hootsuite, others•Learn and Adjust focus
![Page 134: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/134.jpg)
Metrics
http://www.perlsteinlab.com/blog/anatomy-of-a-crowdfund-week-3-slow-and-steady
![Page 135: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/135.jpg)
Metrics
http://www.perlsteinlab.com/blog/anatomy-of-a-crowdfund-week-3-slow-and-steady
![Page 136: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/136.jpg)
• the importance of google analytics to track and improve performance
• + perks from fivvr•
• http://www.perlsteinlab.com/blog/anatomy-of-a-crowdfund-week-3-slow-and-steady
![Page 137: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/137.jpg)
HOW to Crowdfund?
POST - campaign• Thanks …• Perks and rewards• Updates• Completing your goals !!
![Page 138: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/138.jpg)
The most important secret is …
![Page 139: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/139.jpg)
Showing Momentum
(the perception of momentum)
![Page 140: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/140.jpg)
The most obvious secret is …
![Page 141: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/141.jpg)
Credibility
= trust, competence & follow-through
![Page 142: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/142.jpg)
Practical Practical CrowdfundingCrowdfunding
WorkshopWorkshopwww.propelarizona.comwww.propelarizona.com @PropelArizona@PropelArizona
![Page 143: Final crowdfunding workshop 2-dec-11-2012-propel arizona](https://reader031.vdocument.in/reader031/viewer/2022013011/54c849094a79595a358b4595/html5/thumbnails/143.jpg)