1

2

Some Facts…

World’s Population – Around 6 billion Twitter – 45 million users – Global Visitors YouTube – Every min, 20 hrs worth new video

being uploaded Facebook – If Facebook was a country, Population

300 million Blogs – 200 million

Imagine Time to reach 50 mn users

Radio – 38 yearsTV – 13 yearsSocial Networking Websites – 1 year

3

What is Social Networking ?

By the time there is a case study in your specific industry, it is going to be way too late for you to catch up

What is Social Media ?

The online technologies and practices that people use to share opinions, insights, experiences & perspectives

4

5

6

Opportunities in Digital Space…

LinkedIn – 80% Fortune 500 companies are looking for recruitment

YouTube – Worlds second largest search engine Twitter – 80% of twitter usage is from mobile

devices. (Imagine what this means if your brand’s customer service is bad)

Google – 25% of search results for the World’s 20 Largest brands are links to user generated content

7

Does Social Media help selling ?

Dell tweeted about some discounts on laptops. Dell saw 20% rise in sales of laptops

Dell also started giving tips of how to keep your laptops healthy, this helped them to improvise their Customer Service

Threadless Tees – If your design is printed you get $2500 & if it gets reprinted you get paid additional $500. (No in-house designers)

Always address the issues & not your brand information.( Car Manufacturer – Traffic is the issue, so you will see 6 tweets on traffic but 1 on brand)

8

‘Engage & Not Confuse’

1. Lego Identified Top 100 Customer – Created Individual

Blogs for them – These 100 customers were given free samples of Lego – Feedback was than used for final manufacturing of the product

2. Hershey's – Bliss To promote their new chocolate – If you have a

party we will give you one pack free of Hershey’s chocolate in return we want some pictures where you enjoy having chocolates. This was a huge success for Hershey’s through Social Media

9

Brilliant Social Media Campaigns

1. Whopper Sacrifice – Burger King Delete 10 FB friends get 2 burgers free

2.Ray Ban – Sunglass Catch Consumers posted video every 2 min on YouTube

3. Blend Tech – Will it Blend Iphone ? 80% increase in sales, effective brand building

4. Dove Evolution versus Dove Parody

10

What can be Social Media used for ? Advertising

Selling

Reputation Management

Listening your Customer

B2B Relationships

Public Relations

11

4 P’s of Social Media Strategy

People Listen what customer is saying

Purpose Start interacting with people

Plan Plan what, how & when to put up (Content Wise)

Process Choose appropriate Social Media Websites as per the

requirement

12

13

Classic Social Media Funnel

How to use it in PR but Digitally ?

14

Digital Strategy

Research Targeting The idea Execution Marketing Measuring Improving

15

What to Research ?

The competition Your brand Your audience Your budget Your timeline

16

Digital Assets for a Brand ?

Digital properties that grow in value

A website does not grow in value, Even though you might get more visitors they are not your audience

A blog grows in value as users are audience (keep coming back, passing on the link, commenting etc) Does our brand have digital assets?

17

What am I Selling ?

Nike is not selling shoes – it is selling an “I can” feeling.

What feelings do you give to your users when they use your product/service?

What does your audience want to feel/hear?

18

What’s my goal?

To make my brand most innovative one? To get 20,000 new users? To take over summer? To get free PR? To save money for my client? To get a different target demographic? To find audience for a new product?

19

20

Community

PodcastWeb2.0 Application

Branded Content

Blog

Microsite

Newsletter

Direct Mailer

Website

Banner

Search

Social communityprofile

Customer Touch Points

Happy Users Graph

More options to interact

Discovery

the OMG factor

Play a game

Give something they need

Nothing to say

Boring

Plain

same

Key Sustaining Factors

A Wow factor A difference A surprise A story A game A world

22

Some useful websites…

www.delicious.com www.feedburner.com www.netvibes.com www.tinyurl.com www.tr.im www.bit.ly.com

23

Tips on Social Media

You have to learn to listen, before you start talking It is not a ‘campaign’, it is a process that will

eventually evolve into a culture Once you start, there is no going back. Therefore

start with baby steps. Social Media is a part of integrated marketing

communication…it has to align with your other communication channels

“ Rich content” is the king

24

Thank You

Happy Facebooking &

Tweeting

25