Final Exam Final Exam

Thursday, Dec 15Thursday, Dec 15thth

1 – 4pm1 – 4pm

E 230E 230

Process for final examProcess for final exam Handwritten; no laptops or other Handwritten; no laptops or other

communicating devicescommunicating devices

Open book, open note; Open book, open note;

all materials on paperall materials on paper

Question sheet must be returnedQuestion sheet must be returned

Stevens Honor Code appliesStevens Honor Code applies

Typical Grade Typical Grade DistributionDistribution

individual semesters vary individual semesters vary considerablyconsiderablyD/F C B A

homework 0+ 10% 10% 80+%

class participation 0+ 30% 45% 25%

mid-term exam 5% 35% 40% 20% actual grades 3(12%) 8(31%) 14(54%) 1(4%)

final exam 0+ 25% 50% 25% out of 26 students 6.5 13 6.5

course grade 0+ 15% 60% 25%

Final Exam CaseFinal Exam Case

Emotiv Systems:Emotiv Systems:

It’s the Thoughts That CountIt’s the Thoughts That Count

Brain-computer interface (BCI)Brain-computer interface (BCI)

technologiestechnologies

Emotiv Systems in 2007Emotiv Systems in 2007

Emotiv’s EEG-based product can sense 30 Emotiv’s EEG-based product can sense 30 mental states mental states (12 expressive, 6 affective, 12 (12 expressive, 6 affective, 12 cognitive)cognitive)

Currently targeting the video game market, but Currently targeting the video game market, but other application markets are possible other application markets are possible (medical, (medical, military, market research, etc)military, market research, etc)

Decisions to make before 2008 product launch:Decisions to make before 2008 product launch:

- console or PC games?- console or PC games?

- distribution channels- distribution channels

- pricing- pricing

- game development?- game development?

Potential Exam TopicsPotential Exam Topics Income statement analysisIncome statement analysis Decision criteria (objectives, outcomes)Decision criteria (objectives, outcomes) Market attractiveness (5 Forces)Market attractiveness (5 Forces) Competitive analysisCompetitive analysis Competitive advantageCompetitive advantage Target customer selection/descriptionTarget customer selection/description Differentiation (whole product)Differentiation (whole product) Product decisions (pos-and-neg’s)Product decisions (pos-and-neg’s) Channel economicsChannel economics Channel choice (pos-and-neg’s)Channel choice (pos-and-neg’s) Product positioningProduct positioning PricingPricing PromotionPromotion

Please fill out the onlinePlease fill out the onlinecourse assessment surveycourse assessment survey

Written comments areWritten comments areparticularly appreciated !!particularly appreciated !!