final google

8/8/2019 Final Google

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Theres GOOGLE


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Google was founded by Larry Page and Sergey Brin while they

were students at Stanford University. The company was officiallylaunched in September, 1998 in a friends garage.

Google currently has 6500 employees in USA, and more than

10000 employees across the globe.

It has its presence across the globe like in USA, Europe, Middle

east, Africa, Asia Pacific, etc

Almost 2230 jobs are generated by Google yearly

On an average 11,45,000 applications are received by Google

yearly.


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Google is named from the word Googol a mathematical term for 1 followed by

100 zeros, this speaks of Google's Mission: to organize the world's informationand make it universally accessible and useful.

Googlers take Pride in being regarded as Geeks.


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` The work culture and employee empowermentphilosophy at Google was apparent from the day the

company was launched in 1998.

` The founders, Larry Page and Sergey Brin, wanted

to establish Google as a company that was to beseen as a company run by the geeks.

` The HR Department, in its alignment with the

business strategy of trying to attract the best minds

across the globe to work for Google, has since

always aimed to become the strategic partner to the

business operations


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` Focus on the user and all else will follow

` It's best to do one thing really, really well.

` Fast is better than slow.

` Democracy on the web works.

` You don't need to be at your desk to need ananswer.

` You can make money without doing evil.

` There's always more information out there.

` The need for information crosses all borders.` You can be serious without a suit.

` Great just isn't good enough.


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` Google is a high-energy, fast paced workenvironment. While the dress code might be

casual the company attracts and retains some of

the brightest minds in the technology industry.

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There is a work hard, play hard atmosphere.` Googlers, Nooglers andXooglers.

` Headquarters at Mountain view, California is named

as Goolgeplex.

` Every employee is a hands-on contributor andeveryone wears several hats.


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` Diversity is Our Business

` At Google, they dont just accept differencewe

thrive on it. They celebrate it. And they support it, for

the benefit of their employees, their products and

the community.

` Google strives to be a local company in every

country in which they operate.


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` Not merely trying But actually delivering the BEST

solution forms the HR basis at Google.

` People Build Careers

` Freedom

` Work Content

` Empowering Googlers

` HR policies reviewed every 1-3 years

` Change is synonymous to Google.


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We dont just want you to have a great job. We

want you to have a great life. We provide you

with everything you need to be productive andhappy on and off the clock.

` Detect talents in its infancy

` Challenging interviews and selection

` Speed up the on boarding process


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` Bachelors degree preferred with a strong academic

record

` At least 10 years or HR experience.

` A proven leader.` Proven analytical and influential skills

` Versatility, flexibility, and ability to work within

constantly changing priorities with enthusiasm.

Extraordinary communications.


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` Sales Training-

based on job profile

problem solving techniques

time management skills

` Soft skills Training- based on working profile,

Google believes that soft skills such as Cultural

Sensitivity, Business Etiquette and goodCommunication Skills make a greater impact on

clients


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` Diversity Recruiting Training At Google The

Diversity training is designed to ensure googlershave the awareness, skills and knowledge to build

and retain the workforce to fuel Google globally.Google diversity education programs includes all

aspects surrounding employment that aim to create

a culture of inclusion with a focus on improving

recruitment strategies.


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Googles great human capital management practices

which it credits towards the company success.

Practices include-

a)Building innovation into job description.

b)Employees follow a 70/20/10 model

c)Eliminating friction at every turn

d)Cultivating a taste for failure.

e)Googles Recruitment process

f)Supporting inspiration with data-making extensive and

aggressive use of data and testing to support ideas.


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` Innovative Stock Option

` Unlimited Sick Leave

` Health Care Facilities

` Online Auction ForESOP

` Fuel

Efficiency vehicle incentive program.

` Employee Discounts

` A Child Care Centre

` Additional paid time-off

` Maternity and paternal leave` Adoption Assistance


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Benchmark is done based on :

` Best-in-class companies,

` Determining how the best-in-class achieved.

` Use the information on the basis of companystargets, strategies, and implementation.


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Google institutes quarterly companywide strategy

sessions

regularsurveys

inhouse

bloggingtool

whiteboardculture

TGIFs PDP childs life


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TSO

Code of Conduct

best work/life balance

continuous learning

high value on the opinions

greenhouse gas emissions


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Brand name-number one search engine

reliable and user friendly

It has a market cap of $185.61 billion

Considered among top 10 brands in the U.S reputation by its popularity

low operation cost of products and services

strong professional networking


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dependent mostly on search based advertising

risk of facing dead ends for the users

lack of focus in the service of search engine

link-based ranking tech. mostly didnt work on actualtraffic analysis

weak presence regarding the social-networking space


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vast opportunities for reaching new segments and for

new contents.

Easy expert search

Using higher value content on the web increase its overall ad spending online.

enhance by having new acquisitions

increase the internet usage


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can lose control over the indexing policy.

Library services becoming less visible.

Users ending up not getting to the institutional

subscription. disappearance of informational skills.

Competition from firms like Yahoo, MSN.

Legal trials

Privacy issues regarding content ownership


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The Product Life Cycle (PLC) describes the stages a newproduct idea goes through from beginning to end. The PLC

is divided into five major stages:

Product development

Introduction

Growth Maturity

Decline


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Initial costs: They brought in a total initial investment ofalmost $1 million.

Sales volume low: It was still in beta, was answering 10000search queries each day.

No/little competition: Yahoo was the market leader. In ashort span of time, Google became the best search engine byeating into the market share of Yahoo and other players.Google had an edge over others.

Demand has to be created:

Superior search technology, PageRank Algorithm to rankweb pages.

The introduction of their first 35 language versions


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Customers have to be prompted to try the product :

Associated with various popular websites to incorporate

itself as their customized search engine.

Focus on user-friendliness for its popularity.

The product sold itself to the customers.

By offering free search services to schools, universities, and

other educational institutions worldwide.


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` Growth Stage

Costs reduced due to economies of scale

Sales volume increases significantly

` Maturity StageGoogles techniques

` Decline Stage


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Life at Google The

Microsoftie Perspective


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Hiring process: Long processHiring process: Long process

Hierarchy : Poor mentoringHierarchy : Poor mentoring

Compensation:

Not at par with the competitors

Disappearing fringe benefits

Compensation:

Not at par with the competitors

Disappearing fringe benefits

Career developmentCareer development

Attrition rate: Google is considered tohave a very low attrition rate even in the

high-job-hopping Indian IT space

Attrition rate: Google is considered tohave a very low attrition rate even in the

high-job-hopping Indian IT space


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` Those of us who failed to thrive at Google are faced

with some pretty serious questions about ourselves.

Just seeing that other people ran into the same

issues is a huge relief. Google is supposed to be

some kind of Nirvana, so if you cant be happy there

how will you ever be happy? Its supposed to be the

ultimate font of technical resources, so if you cant

be productive there how will you ever be

productive?.


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By: Bhavya

Gunjan kumari

Shweta

Richa

Vaibhavi

Vasudha

final google

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