final group rubric.docx

7/29/2019 Final Group Rubric.docx

1/5

Org. Comm Rubric: 2012

Final Presentation Evaluation Form

Group Evaluation

Structure (6 points)

Evaluation Area Groups Comments Hanssens comments

What was your main

message (in one

sentencemaybe two)?

Was it stated within the

first 30 seconds of thepresentation (yes or no)?

Does it encompass

everything you talk about

at a high level in your

presentation?

The indirect and passive nature of our CSR communication

strategies has led them to be ineffective.

Yes

Yes

What did you want your

audience to do, think, or

say? (Intent)

To take a direct and active approach in communicating

with important stakeholders

What are the 3-4 main

points (buckets) that

support your main message

(state them exactly as they

are presented)?

Is there a preview of these

items?

1. Relevant Stakeholders2. Current communications and their effectiveness3. Our Recommendation: Microsite

Yes. Theres an Agenda


2/5

Do you close the

presentation with the same

main message you started

with? Is there a final ask

of the audience at the end?

What is your ask exactly

(type it out here)?

Yes. To be more direct with our communication

Rate on a scale of 1-5

(5 = best)

Transition from:

Opening to Bucket 1

Bucket 1 to Bucket 2

Bucket 2 to Bucket 3

Bucket 3 to Closing

5

5

4

4

Did you go over the time

limit?

By about a minute or two


3/5

Content (4 points)

Main points (aka Buckets) List any citable evidence for each speaker

Speaker 2: Relevant stakeholders Consumers: cause the waste as well as perception of value from companies that act

responsibly

Environmental Activists: negative media and create government intervention Shareholders: Nikes stock information after Tiger Woods scandal gave a real life

example of what could happen

Speaker 3/4:

Communication with each stakeholder is passive and confusing Back and forth presenting the current communication and why they were ineffective

Speaker 5: The microsite is clean and concise Has information that the stakeholders are interested in

Visuals (2 points)

Evaluation Area Group Comments Hanssens comments

Do you follow the same visual principles

evaluated in the company profile

presentation

Yes

Do your message titles actually give real info?

(i.e. Sales grew 4th

Quarter instead of 4th

Quarter Sales)

Yes


4/5


5/5

Engagement (4)

Speaker List different means of audience engagement for each speaker

Speaker 1: Using an example of past experiences with stakeholder was effective in helping create a visual forthe audience. Javier also pointed at relevant charts and graphs

Speaker 2: The smiling/humane approach at our current communications were supposed to engage the

audience by helping them relate

Speaker 3: Sacha did very well in proving how the communication strategies were ineffective by using a

persuasive tone and looking around at the audience to make eye contact

Speaker 4: Nicole used her slide really well to use the visual to get the audience to focus on the numbers

Persuasion (4)

Evaluation Area Group Comments Hanssens comments

How persuasive were each of the sections?

Rate on a scale of 1-5

(5 = best)

Transition from:Opening

Bucket 1

Bucket 2

Bucket 3

Closing

1. 52. 53. 54. 55. 5

final group rubric.docx

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