HYUNDAIHYUNDAIHYUNDAIHYUNDAI

Presented by:Presented by:Presented by:Presented by:----

UmaUmaUmaUma Shankar RoyShankar RoyShankar RoyShankar Roy

Sec:Sec:Sec:Sec:---- SM1SM1SM1SM1

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INTRODUCTION

� The Hyundai i10Hyundai i10Hyundai i10Hyundai i10 is a city car produced by the

Hyundai Motor Company.

� Launched on 31 October 2007, manufactured

only in India, at Hyundai's Chennai Plant — and only in India, at Hyundai's Chennai Plant — and

sold globally (not for South Korea).

� Engines :- 1.1L Epsilon I4 petrol

1.2L Kappa I4 petrol

1.1L CRDI VGT I3 diesel

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STYLING

� The i10 has a large gaping air-dam.

� Pulled-back headlamps

� Chrome-lined grill

� A bonnet that has a clam shell hint and a rear

window with an upswept kink.window with an upswept kink.

� Overall length (3565 mm) and wheelbase

(2380 mm)

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INTERIOR:INTERIOR:INTERIOR:INTERIOR:----

� The interior has a plastic dash housing with an

optional integrated stereo.

� A large white-faced speedometer, flanked by

the tachometer and fuel and temperature the tachometer and fuel and temperature

gauges.

� The gear lever is built into the centre console.

� Leaving space between the front seats for a

couple of cup holders.

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VERSIONSVERSIONSVERSIONSVERSIONS� i10 Di10 Di10 Di10 D----LiteLiteLiteLite 1086cc Petrol, Manual, 13.2 kpl Rs. 3,47,166Rs. 3,47,166Rs. 3,47,166Rs. 3,47,166

� i10 Era i10 Era i10 Era i10 Era 1086cc Petrol, Manual, 13.2 kpl Rs. 3,83,527Rs. 3,83,527Rs. 3,83,527Rs. 3,83,527

� i10 Magna i10 Magna i10 Magna i10 Magna 1086cc Petrol, Manual, 13.2 kpl Rs. 3,98,010Rs. 3,98,010Rs. 3,98,010Rs. 3,98,010

� i10 Magna 1.2 i10 Magna 1.2 i10 Magna 1.2 i10 Magna 1.2 1197cc Petrol, Manual, 12.8 kpl Rs. 4,10,722Rs. 4,10,722Rs. 4,10,722Rs. 4,10,722

� i10 i10 i10 i10 SportzSportzSportzSportz 1.2 1.2 1.2 1.2 1197cc Petrol, Manual, 12.8 kpl Rs. 4,38,559Rs. 4,38,559Rs. 4,38,559Rs. 4,38,559

� i10 Magna 1.2 AT i10 Magna 1.2 AT i10 Magna 1.2 AT i10 Magna 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs. 4,57,192Rs. 4,57,192Rs. 4,57,192Rs. 4,57,192

� i10 i10 i10 i10 SportzSportzSportzSportz 1.2 AT 1.2 AT 1.2 AT 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs. 4,82,100Rs. 4,82,100Rs. 4,82,100Rs. 4,82,100

� i10 i10 i10 i10 AstaAstaAstaAsta 1.2 1.2 1.2 1.2 1197cc Petrol, Manual, 12.8 kpl Rs. 4,98,70Rs. 4,98,70Rs. 4,98,70Rs. 4,98,70

� i10 i10 i10 i10 AstaAstaAstaAsta 1.2 with Sunroof 1.2 with Sunroof 1.2 with Sunroof 1.2 with Sunroof 1197cc Petrol, Manual, 12.8 kpl Rs. 5,14,274Rs. 5,14,274Rs. 5,14,274Rs. 5,14,274

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TARGET MARKETS

� middle to upper class professionals

� college students

� business target is mid sized to large sized corporate that want to help their managers and corporate that want to help their managers and employees by providing them a car for ease of transport

� entrepreneurs and small business owners who want to provide discounts to managers buying a new car

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HYUNDAI SWOT ANALYSIS

� Strengths:-

The Quality Advantage

� Weaknesses:-

Commodity Price Risks

Exchange Rate RiskExchange Rate Risk

� Opportunities:-

Leading Growth

� Threats:-

currency exchange rates Risk

Assets risk, Business risk,Comptitors etc.7

OBJECTIVES

� The company is aiming for 5% market share

of the Indian market in nex

� 2nd year Objectives: We are aiming for 10%

market share of the Indian marketmarket share of the Indian market

� Establish a well-regarded brand name linked

to a meaningful positioning

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PROMOTION

� Road Shows

� Television advertisements

� Radio

Print Ads� Print Ads

� Workshops and Seminars

� Banners, neon signs

� Booklets and pamphlets

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ADVERTISING WITH SUPERSTARSADVERTISING WITH SUPERSTARSADVERTISING WITH SUPERSTARSADVERTISING WITH SUPERSTARS

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COMPANY’S FIVE CORE STRATEGIES

� Global Orientation

� Respect for Human Values

� Customer Satisfaction

Technology Innovation� Technology Innovation

� Cultural Creation

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CORPORATE PHILOSOPHY

• Management Philosophy:-

o Strive to create a more affluent lifestyle for

humanity.

o Contribute to the harmony and co-prosperity o Contribute to the harmony and co-prosperity

with shareholders, customers, employees and

other stakeholders in the automobile industry.

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CORPORATE PHILOSOPHY CONTD…..

• Key Factor

o To change in the management system and

seek creative and self-innovative system.

o Corporate Social Responsibility.o Corporate Social Responsibility.

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MANAGEMENT POLICY

� Trust based management:-

• Trust worthiness.

• Trust between management-labour, employer-

employee, company-customerrelationship.employee, company-customerrelationship.

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MANAGEMENT POLICY CONTD…..

� Transparent management:-

• Higher transparency in all across of business.

• Transparency in transaction and for trade.

Production of ethics and enhancing ethics • Production of ethics and enhancing ethics

management system.

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MANAGEMENT POLICY CONTD…..

� On-site management:-

• Cultivation of on-site knowledge, and raising

challenging spirit of field staff.

• Concentration on management capacity on • Concentration on management capacity on

industrial sites.

• Management strategy based on the sites and

promotion of R&D.

• Established of the immediate response

communication system.

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CONCLUSION

� Hyundai i10 is highly preferred when compared

to the other brand of car in the same segment.

� Company always adopt new technology and

train their employees.train their employees.

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