final issue 7

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iConceptMarch 2011 9

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Microsoft ad

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The first decade after the millennium has brought us many profound innovations; innovations that changed how we think about technology how we interact with each other, innovations like touch screen phones, 3D TVs, social-networking, mo-bile-payment and crowd-sourcing, despite the financial collapse and the global food inflation the past decade was a great be-ginning to the new millennium. The next decade is promising from the outset.

Africa, having been kept in the dark for many decades, been playing catch-up to the rest of the world, now, Africa is the fast-est growing market for mobile and inter-net services, Africa, is playing a leading harnessing the mobile to solve problems of the marginalized society, the rest of the world is following suit and trying to emu-late m-Pesa’s success in mobile payment, Ushahid Africa’s innovation is being used all over the world to crowd-source crisis information.

Here at iConcept the new decade comes with many growth opportunities, we are launch-ing a radio show on Afro FM 103.5 after some unforeseen delays it is set to go on air this month, and we are collaborating with a Sudanes company to host an annual interna-tional technology exhibition in Addis Ababa, Ethiopia, an exhibition envisioned to be the best technology event in African much like GITEX is in middle east.

This issue of our magazine, naturally, has become semi-catalog for the exhibition, it features, few organization that are exhibit-ing, the selection was made based on co-op-eration to provide the necessary information about their company and the product and or service they provide, flip through it to see the companies featured.

We would like to thank all the organizations who have shown interest to participate at this first of its kind event; we hope to work with you for the years to come.

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Tech-brief Tech-brief

Debre Berhan Wind Project Getting off Ground

signed a memorandum of understanding (MoU) with Terra Energy Developers for on Friday, November 12, 2010.Terra Energy, based in Nevada in the United States (US), has been awarded the engineering, procurement, and construction (EPC) of an estimated 400MW wind park project in Debre Berhan by the Ethiopian Electric Power Corporation (EEPCo). Terra, a joint venture (JV) be-tween Princeton Energy Group, Global Enterprise Engi-neering (GE2) Solutions, and Pacific Renewable Energy Consulting, will set up a wind turbine assembly plant in Ethiopia and arrange the required financing, according to the agreement. It will also to handle the technology transfer and manage the plant. One of the founders of the joint ventures, GF2, is established five years ago by Behailu Assefa (Eng) and Dereje Abebe; the former is chief operations officer while the latter is director of Af-rica Operations.The Debre Berhan Wind Park is one of the seven wind projects EEPCo plans to implement in the next five years. Close to 1,000MW of the 8,000MW to which the coun-try’s power generating capacity is planned to increase over the next five years is estimated by EEPCo to come from wind energy. Terra aims to have components of towers, fabrication, forging, and castings supplied by local companies, ac-cording to its short-term sourcing plan included in the agreement.[Fortune, November 14, 2010.]

France telecom Takes over Man-agement of Ethio TelecomThe newly established Ethio-France partnership, Ethio-Telecom, officially started operations in November. Guided by France Telecom/Orange, the new company has taken over the state owned Ethiopian Telecommuni-cation Corporation for the next two years to improve and modernize Ethiopia’s telecom service.The Ethiopian government will pay the French company 30 million Euros for the period. France Telecom’s perfor-mance during this period will be evaluated by an interna-tional supervisor. The management transmission started in July. Debretsion Gebremichael, minister of Communication and Information technology, said that the government had undertaken various studies on modernization of the telecom sector before outsourcing ETC’a management.“We evaluated and decided to start building the compa-ny’s management structure from scratch,” he told a press conference.The new management will rely on eTOM, a widely ac-cepted framework for telecom providers in many coun-tries.“This system is entirely new for the country; so there is an absolute need for international management with ex-perience in new technologies,” he said.The government expects France Telecom to lift the much criticised ETC to international standards. The 30 million Euro will be paid to France Telecom in quarterly instal-ments if the perfmroance level ranges between 70 to 95%. A performance of more than 95% will earn the company an extra award from the government.[Capital December 5, 2010.]

Gov’t Starts Training Staff in Integrated Information Systems

The Federal Government had been using only the inte-grated budget and expenditure system (IBEX) software, which was implemented by Harvard University, for some time. But 2012 will see the addition of the integrated fi-nancial management information systems (IFMIS) to monitor the financial records, human resources, and ac-counts of its different organs. The system will enable all federal public bodies and regions to use a single system with extensive facilities from one physical source. It will have a common database where all the information on

payrolls, human resources, revenues, and customs will be stored and retrieved from. Various government staff have been trained on the new suite starting last December. The IFMIS will enable MoFED to improve the quality of the nation’s financial decision making as well as obtain timely financial information, according to Tagel Molla, project manager of IFMIS for MoFED. The government envisions this system to interface with other systems such as those in banks, the Ethiopian Rev-enues and Customs Authority, as well as debt and aid management institutions. This is expected to enable the government to have all-round access to financial information, both current and past, as well as to improve economic forecasting, plan-ning, and budgeting. The existing IBEX was useful to keep track of budgets and expenditures, but all government institutions have different software packages to keep track of their pay-rolls.The latest project, which is part of the government’s Ex-penditure Management and Control Programme, was ini-tiated 10 years ago, the ball got rolling only three years ago. Transnational Computer Technologies (TCT), a Cal-ifornia based software development and consulting com-pany with offices in Ethiopia and Nigeria, was selected in 2009 for the World Bank (WB) funded project. [Fortune, December 12, 2010.]

Quality Standards Auth. Declares Imported Electrics Poor

The Ethiopian Quality and Standards Authority (EQAS) found that all the electrical equipment imported since it had started enforcing mandatory testing in its laboratory in October were below standard. Compact fluorescent lamps (CFLs), incandescent lamps, cables, and street lights were all substandard, EQSA said, based on crite-ria that included testing for wattage, luminosity, power factor, light colour, protection against electric shock, life test, and labelling. Although the importers are required to bring accredita-tion of quality from an independent agent, they usually bring a certificate from the manufacturers themselves, ac-cording to Authority. This comes as the Ethiopian Electric Power Corporation (EEPCo) is preparing to import its second round of CFLs, which are considered to save energy, at a cost of 5.3 mil-lion Br from China Electric (CE) Lighting Co through a long-term loan from the World Bank (WB).[Fortune, December 19, 2010.]

Surveyors to Take Addis’s Picture Again

The Integrated Land Management Information System Project Development Office of the Addis Abeba City Ad-ministration took aerial photographs of the city on Mon-day, November 22, 2010, in its second attempt to update its cadastral map.The office signed a 50 million Br deal with Hansa Luft-bild German Air Surveys for the project, of which the map is but a component. The project is to establish a Real Property Registration and Land Information, a.k.a. cadas-tral, System; standardise an addressing system; and es-tablish integrated offices at the central and district level. The airial phtogrpahy was conducted on a Cessna 6 air-craft fitted with an Ultracam, manufactured by Vexcel Company, with a high resolution of 20cm to take the pic-tures. The pictured were taken from 2000m. The city’s existing cadastral map was converted into a line map in 2005 from an aerial photograph taken in 2001 by Ofek, an Israeli company. However, the map has become outdated due to the large number of construction projects, demolition of existing houses, and flourishing of illegal settlements which have occurred in the city. The map also lacked information like geometric and area descriptions in addition to land use and legal ownership rights as well as restrictions, according to city officials. The new map, which will be made after digitally converting the aerial photographs, will include all the essential details.Developing a standardised addressing system for house numbers and street names is another component of the project, which the German company is expected to final-ise within 20 months, according to the agreement. [Fortune, December 19, 2010.]



iConceptMarch 2011


“Cover Story Cover Story

With an estimated population of over three million people, Addis Ababa is a political capital and economic nerve-center of Ethiopia. This vibrant, hospitable and ever expanding city is considered a capital of Africa, owing, to the African Union, ECA and other international organizations. Ethiopia was one of early adopters of technology; telecommunication technol-ogy was introduced to Ethiopia in 1894 and after more than a century latter; Ethiopia is one of the countries with list access to communication technology such as internet and mobile phone.

In recent years, the government has shown commitment and the willingness to spend on infrastructure projects; however, there is more work to be done. The consistent economic growth in the country coupled with the growth of private financial institutions is seen as an opportunity to expand in the country. The country needs a comprehensive strategy to attract potential investors in the sector; the government has been organizing exhibitions for the past three years, however,

the planning and global outreach has been minimal.

With the grave need in mind OGAIH Int. Services and iCon-cept Technologies, set out to or-ganize an annual event in Addis Ababa, Ethiopia; the Addis Ababa International Technology Exhibi-tion (AITEX) has come with a grandiose invitation to experience the future. No other sector is clos-er to the future and the past than information technology, where many innovations become obso-lete before any of us have had the chance to experience them. The theme for this year’s exhibition is “Experience The Future”.

The organizers envision that the exhibition achieves:

To raise awareness: about the ob-stacles preventing our society t It is also true, however, that the information technology in Ethio-pia has also achieved heights that are not known to many of the local public. Partly that is so because local innovations have so far not addressed the needs of the majority of the public (the indi-vidual consumer).

There are several solution provid-ers in Ethiopia, including many with globally competitive knowl-edge and experience. AITEX is laying the groundwork for an op-portunity to showcase local and international developments in this

technology area.

The exhibition is the joint fruit of iConcept, a local technology company, which is also the pub-lisher of the technology magazine with the same name, and Ogaih, a company from the Sudan that specializes in marketing, distribu-tion and advertising.

iConcept was established in 2008 by a group of young Ethiopian technology enthusiasts with the mission of promoting the con-cept of “Technology”, bridging the digital divide, and promoting socio-economic development through technology. Joining

hands with Ogaih was in a way a first step towards achieving the long-term vision of iConcept to cover first east Africa and then the whole of Africa. Ogaih, too, had its own strong reasons to join hands in the pro-duction of this exhibition in Ad-dis Ababa.

All companies want to open new horizons for export and to find a new region or country for their products. Ogaih wanted to be in-volved in such an exhibition be-cause it believed that Ethiopia is a good destination for such com-panies, because foreign invest-ment in Ethiopia is rowing and the government offers incentives for investment. Ogaih also be-lieves that Ethiopia is strategical-ly located, being surrounded by countries with important markets in the region with a strong trading relation with the traders, import-ers and exporters from Ethiopia.

“All of this means that going into the Ethiopian market will make you able to make business in more than one country at the same time,” Ogaih says.

AITEX would, in the long run, like to bring to Ethiopia what GI-TEX has brought to the Middle East. GITEX (Gulf Informational technology Exhibition) has a 30-year experience in the Middle East. It is an annual consumer computer and electronics trade show, which takes place in Dubai, United Arab Emirates. It boasts to be the largest gathering of the

all of this means that going into the Ethiopian

market will make you able to make busi-ness in more

than one coun-try at the same

time.

The first of What Will be the Best Technology Event in Africa

iConceptMarch 2011


“16

region’s leading ICT retailers and suppliers. The show attracts a diverse audience that includes IT professionals, technology enthu-siasts, students and consumers as well as regional traders. In 2009 it was visited by over 150,000 people from 121 countries.Considering the economic power and strength of the region as well as the much stronger consumer capacity to purchase, AITEX is now far from emulating this event. But GITEX serves a good role model, and AITEX will continue inviting local and inter-national companies showcasing their products for the Ethiopian and African markets.

Local and international IT com-panies and institutions are already aware of the power of IT shows. Previous IT exhibitions have at-tracted significant numbers of participants and had been visited by large crowds. Software devel-opers, educational and research institutions and retailers of com-puters and other electronics prod-ucts have proudly showed their products and services in earlier shows.

This time exhibitors have taken the available exhibition spaces with speed, including a modest number of international compa-nies such as Microsoft and Sam-sung. Many of the participants are repeat exhibitors who have reaped a lot of benefit from pre-vious events. They say that for

months after they have displayed their services and products at an exhibition, clients keep coming to them saying that they learned about them at that event.

This exhibition will continue the trend in a stronger way. Students, researchers, professionals, policy makers, potential customers and businesses looking to expand into

the market and looking for part-ners will be visiting AITEX 2011. The event will create opportuni-ties for knowledge and informa-tion sharing, product promotion, contact creation and market ex-pansion.

AITEX 2011 is going to be opened by H. E. Akuei Bona Malwal, Ambassador, Deputy Head of Mission, Sudan Embassyand a Keynote speach by State Minister, H.E Ato Peter Gatcot Minister of Communications and Information Technology of Ethio-pia.

The experiences gained here will feed into the organization of AITEX 2012, where many more products and global companies are expected to grace the show.

Cover Story

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foreign investment in Ethiopia is growing

and the government

offers incentives for investment.

iConceptMarch 2011


“Organization Profile Organization Profile

MOCITMinistry of Communication and Information Technology

The Ministry of Communica-tion and Information Technology (MCIT) was recently established when the Ethiopian Peoples Revolutionary Democratic Front (EPRDF) formed a new govern-ment after the 2010 general elec-tion. It is a development of the influential Ethiopian ICT Devel-opment Agency (EICTDA). Ato Debretsion Gebre Michael, who formerly headed the EICTDA, holds the ministerial position by the appointment of the Prime Minister. It has for its vision assisting every aspect of Ethiopian life with com-munication and information tech-nology. Its mission is to develop, deploy and use communication and information technology to improve the livelihood of Ethio-pians and optimize the contribu-tion of the technology to the de-velopment of the country.The Ministry’s major responsi-bilities include:

• Implementing Communi-cation and Information Technol-ogy policy by formulating short, medium and long-term Com-munication and Information pro-grams, • Monitoring and evaluating implementation of Communica-tion and Information Technology projects and programs, • Developing frameworks for the development of Commu-nication and Information Tech-nology in sectors such as Agri-culture, Industry and Commerce, Education, Health, etc.• Formulating projects and programs to guide Communica-tion and Information Technol-ogy development with focus on strengthening on-going initia-tives in all the sectors aimed at improved service delivery and enhancing good governance. The Ministry’s structure includes four directorates geared to the achievement of its mission and

The E-service team is working

with all Government

Ministries and Agencies to

create online informational

and transactional services for

citizens.

major responsibilities. These are the e-Government Directorate, headed by Ato Mesfin Belachew; the ICT Human Resource Capac-ity Building Consultancy and Re-search Directorate, headed by Dr Leulseged Alemie; ICT Private Sector Development Coordina-tion Directorate, headed by Ato Teshome Worku; and ICT Stan-dardization and Regulatory Di-rectorate, headed by Ato Balcha Reba.The e-Government Directorate, which coordinates all government information systems development and administers the National Data Centre, has two major teams or-ganized for specific assignments: the National Data Centre (NDC) team and the E-Service team. Application and portal develop-ments, hosting of all applications to be shared to different organiza-tions and branches of the same or-ganizations, domain name opera-tion and administration, network administrations and operations and securing of the government networks and applications are some major activities in the Di-rectorate. The NDC team coordinates and runs different operations and ser-vices such as video conferencing, network operations, security of the networks, directory services, internet services and hosting of applications. The E-service team is working with all Government Ministries and Agencies to create online informational and transactional

services for citizens. The Capacity Building Directorate organizes short term ICT training programmes for federal ministries and regional governments; provides expert advice on ICT curriculum de-velopment, on information systems development/ implementation and on organizational structure of ICT units and their staffing for govern-ment organizations; monitors and evaluates the consultancy services provided by other consultants. The ICT Private Sector Develop-ment Coordination Directorate plays an important role to put in place the policies and programmes to attract the private sector targeted for the development of local ICT private sector and the industry at large. Its target areas of activities include: 1. ICT development promotion through forums and exhibitions to share/ transfer knowledge, foster innovation, market searching, etc between the private sector and the government as well; 2. Enabling private companies in the export market to assist their main activities by ICT for ease of market access with the outside world; 3. Assisting SME’s: organizing young professionals to engage them in ICT business. One of the programmes being implemented is the incubation programme. The Directorate also assists SME’s en-gaged in the export market, which are exporting local products (such as hand crafts and textile products) to facilitate their marketing system virtually, and thereby increasing the customer’s interest, especially in the

outside world; 4. Enabling conducive envi-ronment for the ICT business by facilitating necessary policies and other possible incentive mecha-nisms to attract local and foreign investors to businesses in ICT.The Standard and Regulatory Di-rectorate is mainly responsible for developing national Communica-tion and Information Technology services and products standards, laws, and frameworks and ICT regulatory mechanisms for foster-ing Communication and Informa-tion Technology development endeavors at the national level. It is also mandated for the coordina-tion of potential stakeholders as far as Communication and Infor-mation Technology Standardiza-tion and Regulatory issues are concerned. The Directorate also issues professional competency certification for individual profes-sionals and companies in the ICT sector. The Ministry is located at ALTA building, Mexico Square.

iConceptMarch 2011


Organization Profile Organization Profile

Offshoring Technology

Services

OTS

Offshoring Technology Services (OTS) is one of Africa’s most mature and respected technology outsourcing organization exclu-sively focused on eCommerce, mCommerce and ePayment solu-tions. Through its comprehensive portfolio of eCommerce, mCom-merce, ePayment and financial products and services, built upon the company’s unique delivery methodology, OTS assists institu-tions to become trusted transac-tion hub for their retail and corpo-rate customers. The parent company, eVentive LLC, had quartered in Chicago, USA, is a leaving eCRM enabler for visionary institutions. Origi-nally formed in 1993 in Chicago under DC Systems, Inc and it has been known by its current name, eVentive, since 2002. OTS has made a considerable

investment in eCRM methodolo-gies, solution and know-how as part of its own business offering to deliver management services to our customers, and has first-hand experience in the use of Call Center technology, Mobile SMS and Interactive Voice Response (IVR). Fettan™ is a registered service trademark of Offshoring 2.0 Technology Services, PLC. Fet-tan™ was established in March of 2009 to focus and address “New Ways to Transact” for the Ethio-pian market.Fettan™ - “The new way to Transact” is the ideal platform that links Consumers, Merchants, Banks/MFIs, Mobile Operator and Service Providers (Utilities, Corporations, Government) into an electronic transaction eco-system. Fettan™ aims to deliver

a collusive financial service to the end customer; enabling them to access, aggregated financial services from their banks, mo-bile operator, service provider and merchants at a single point of service. Our initiative trade-marked Fettan™ offers solutions to key segments of the industry such as UTILITIES, RETAIL, POLICE, TRANSPORTATION, COMMERCIAL AND RETAIL BANKS, and MICROFINANCE INSTITUTIONS AND CREDIT UNIONS.Fettan™ is built on world class, industry standard, globally complaint, electronic transaction/ payments and card processing technologies, and delivers an affordable business model to consumer and suppliers enabling them to deliver multi-channel, multi-service low-cost transaction/payment services. Fettan™ delivers uniquely differentiated products and

functionality solutions across the entire electronic transaction/payments value chain, while also helping to socialize processing infrastructure investments to deliver inclusive financial services to the under-banked and un-banked segment of the population of Ethiopia.Our value proposition is to en-sure that our customers deliver differentiation in their retail or commercial product offering that fundamentally ensures quickest ROI on their multi-channel trans-action/payment operations and investments.Fettan™ is a hosted transaction processing platform driving phys-ical transaction/payment channels (i.e. Mobile, POS, MicroCash ATM, Web, Call Center and IVR, while also delivering EMV Card and PIN issuing/acquiring and personalization services. Fettan™ primarily offers transaction/payment solutions on a turnkey, transaction or card fee-basis for financial institutions.

In its headquarters here in Addis Ababa, OTS has built state of the art Datacenter and Business Pro-cess Outsourcing (BPO) facility for outsource services to the local and international market. The whole infrastructure is designed, developed and maintained by its own local technical staff. Currently OTS employs over 90 Technicians and BPO (call center) professionals. OTS has integrated best of breed applica-tion software in its environment

to handle ePayments, Banking Solutions, mCommerce and POS solutions. Located in the heart of the city, Offshoring 2.0 Technol-ogy Service’s infrastructure is designed to provide reliability and performance, “always on” con-nectivity, secure and 24x7 opera-tions. Fettan™ Value Propositiono Fettan™ will implement and manage the entire Infrastructure for transaction/payment process-ing services.o Fettan™ will host at its Datacenter the transaction processing infrastructure that comprises of the EFT switch and clearing system to drive and monitor Mobiles, POS, Internet and MicroCash ATMs; The Payment Card issuing/acquiring, authorizing and management system; Merchant management and acquiring system; The Card and PIN encryption, embossing and card personalization systems as well as the underlying back-office operations processes and management and support personnel; The redundant server processing, database and middleware platforms, network, security and power infrastructure for the datacenter,o The system will also interface, where relevant, into any bank or the country’s multi-bank national switch to enable inter-operability of the Fettan™ Transaction/Pay-ment.o The system will interface to the member bank’s Core Banking system through an industry stan-

dard ISO 8583 interface.o The platform will handle all online authorization requests on Mobile, Internet, Payment Cards, and POS.o Fettan™ will deploy GSM/GPRS/CDMA/PSTN enabled POS and MicroCash ATM ter-minal at merchants and Microfi-nance Institutions. The Fettan™ Mobile, POS and MicroCash ATM terminals will offer the fol-lowing transaction functions to the consumer:

o Bill payments for Utilities, (Electricity, Telecommunication, and Municipality)o Recharge Electronic Voucher Online (EVD) – Mobile Airtime, Event ticketo Salary and Pension Paymentso Merchandise Saleo Merchandise Refundo Voido Pre-Authorizationo Withdrawal

Fettan™ will undertake all tech-nical requirements for preceding functions: Testing, Certification, Upgrades, Single message, Dual message, with or without PIN, with or without EMV chip, both at card issuing level as well as Mobile, POS and ATM acquiring level.

iConceptMarch 2011


iConceptMarch 2011


ProlabOrganization Profile Organization Profile

Data are always disappearing. People usually try whatever little they know torecover their data from bad flash-es, memory cards and computers gone wrong forsome crazy reason; the even try shaking and banging their hard-ware. They callsomeone who “knows” comput-ers for a solution. Then the give up and considertheir data lost for good.

Not all data is so simple that we can simply lose it and forget it. In Ethiopiathere is one professional IT com-pany engaged in the business of retrieving yourlost data from your affected hard-ware and software. It is called Prolab.Established only four years ago,

it touts itself as the “Data Care Company.”“When we started the business four years ago, we were the only one doing this,”says Orion Mesfin, managing di-rector of the company. “I still do not of anothercompany doing what we do.”Orion gained Bachelor of Com-merce and Master of Computer Management from India.His Master’s project was on data security. He returned home and worked brieflyas a system developer and had in mind becoming a programmer. He returned toIndia, however, and got certificate on logical recovery from Uni-stall’s, anIndian data care company.“I returned from India and estab-lished Prolab,” he says.

The company specializes in phys-ical and logical data recovery. Physical datarecovery involves drives that have been physically damaged. That includes theextremes of fire and water (flood). Logical data recovery involves drives thatwork right, but the data could not be accessed because of data cor-ruption,firmware corruption, deletion, or some other reason.The physical data recovery in-volves opening of highly sensi-tive drives, and youdo not do this anywhere. Prolab had to buy “clean room” not from real estatedevelopers, but a supplier that is conscious of the level of dust that could beadmissible in a clean room.

“When we started the business four years ago, we were the only one doing this”

“We have a Class 1000 clean room,” Orion says.This class rating means level of dust particles admissible for medical reasons.But Prolab’s operations actually take place at Class 100. This clean room hasequipments in it that do not leave the room. This room, an equip-ment itself, isvery expensive. But one of the biggest challenges involved in physical recoveryis the availability of identical drives from which parts could be removed asspare to make replacement for the damaged ones from which data is to berecovered.Some times the parts are secured from drives the company already has in stock.Otherwise, they have to go to the market looking for an identical donor drive.Many times also these drives have to be imported from abroad.

One of the costchallenges is that Prolab has to pay tax for the drive as a whole although itwill only use some of the parts there in. a bigger challenge is that sometimescustomers are frustrated because it could take a long time to find the right donor drive.The work requires a lot of preci-sion and practice was mandatory on hundreds of rejected drives. It requires time and patience. A lot of money, too, for expensive equipment and training. Orion had to go to Indian for that. In four years he has not only made the company the authoriszed cen-tre for Unistall’s and HDRC, a physical data recovery company, but also established Prolab as areputable data recovery company, despite the fact that to date it has no local competition.

Prolab has data care contracts with international organizations and provides to several walk-in

“Data Care Company”

clients. Mostly, though, it has in-stitutional clients.

Clients pay a lot of money to recover their data, which implies that they require confidential treatment.

The business has grown so much so that as many people come in a day today as they used to come in a week in the beginning.

Prolab has now embarked on an expansion process, which involves larger office facil-ity, more staff and a diversi-fied business that includes Maintenance,Application Store, and Hardware Store.

iConceptMarch 2011



Fairfax T e c h n o l o g i e sa leading provider of Core Banking Solutions

Fairfax Technologies, established in 2007, is an innovative technol-ogy company providing IT Ser-vices in Ethiopia. Fairfax is led by highly experienced repatriates with global industry knowledge and a deep understanding of the local environment. Its mission is to become the leading systems integrator in Ethiopia that con-sistently exceeds objectives and customer expectations.Fairfax Technologies mainly focuses on the following three verticals:

. Application Services. Banking and Financial Services. Managed Services

In the application services space, Fairfax Technologies has part-nered with SAP, the leading provider of business software. By being a full partner of SAP, Fairfax Technologies leverages SAP’s experience in serving 120 countries. Fairfax Technologies has certified SAP professionals

engaged in implementation, train-ing and support services that are fully backed by SAP. As the sole partner in Ethiopia, Fairfax is ac-tively engaged in the major SAP ERP implementation projects in Ethiopia. In the Banking and Financial Ser-vices sector, Fairfax Technologies has partnered with InfrasoftTech, a leading provider of Core Bank-ing Solutions. Five of the finan-cial institutions in Ethiopia are currently running Infrasoft’s Om-niEnterprise Core Banking Solu-

tion. Fairfax Technologies has certified OmniEnterprise profes-sionals leading the various core banking projects fully supported by Infrasoft Engineers.In the Managed Services space, Fairfax Technologies has part-nered with VMware, the global leader in virtualization solutions from the desktop to the datacen-ter—bringing cloud computing to businesses of all sizes. Fair-fax Technologies has also part-nered with ThePlanet, a leading provider of global, on-demand data center and hosting services. Our clients enjoy best-in-class connectivity and technology in ThePlanet’s six data centers lo-cated in Houston and Dallas that are certified to be SAS 70 Type

II compliant which also makes it ideal for our Disaster Recov-ery Services.Fairfax Technologies commit-ment to Ethiopia’s IT sector is evidenced by the investment made in building local capacity. Instead of being commission agents, Fairfax Technologies has formed full partnerships with leading technology ven-dors committed to training and certification of the local pro-fessionals thereby advancing Fairfax Technologies vision of a self-sufficient Ethiopian IT industry. Fairfax Technologies is led by Yared Demissie, a repatriate entrepreneur with extensive IT background from the US

and Canada. Having worked in some of the top global IT tech-nology companies and having run his own successful IT Con-sulting firm in Canada with well known clients, he brings in a wealth of management, business and technology experience. Un-der Yared’s leadership, Fairfax Technologies has grown from one to over twenty Ethiopian men and women IT profession-als in under two years. Fairfax Technologies prides itself in being an equal opportunity em-ployer, hiring qualified profes-sionals without regard to gen-der, race and religion.

iConceptMarch 2011


T e s a m


great new security products since 1998

The Company has been involved in supplying, selling and installing great new security products since 1998.It was founded on the premise of designing, installing and maintaining high end security solutions. In a se-curity conscious world, on-location as well as remote video surveillance have become established tools in security management. This is Tesam’s Market, pro-viding innovative video surveillance system for the security industry, combining fully integrated video monitoring systems with IP networks so that users can view their premises at all times.For some people, CCTV security cameras are about as interesting as a health and safety matters, but Tesam is different. “Whilst we try not to simply sell our prod-ucts, we do get quite excited when talking amongst ourselves and helping our clients catch a crook, flirta-tious partner or protect their valuables. There is noth-ing more satisfying than catching somebody ‘in the act’ as it were,” says, manager of the company.The TESAM CCTV Camera department boasts an outstanding customer service from order placement right through to installation and aftercare.The company currently offers an affordable monitor-ing solution allowing users to easily view monitor and

record live video captured by our pioneering CCTV and range of IP network cameras. CCTV is an entry level solution for small business and home us-age. So whether the customer is a homeowner needing one camera or a business needing more, they can get the solution that will fit their needs from Tesam.Tesam security systems has an extensive background in design-ing, installing and servicing security systems for large enter-prises with customized, complex electronic solutions to detect and deter human intrusion for both civilian and military markets. Tesam also deals in highly spe-cialized Automatic Number Plate Recognition Cameras that can be used as road side surveillance, at digital truck weighing facili-ties parking lots etc… Its prod-ucts portfolio comprises various types of CCTV cameras, IP Network cameras, Motion detec-tion Cameras/Systems, Security management and control systems including DVR, Biometric ac-cess control, Hand held metal detector, Security Alarm control that integrate the management, control and display of various security systems both indoor and outdoor.As a surveillance company we understand the special needs of our customers and strive to provide them with the highest quality products and services to suit these needs. The company’s systems are used to protect sensi-tive facilities primarily govern-

ment agencies, government au-thorities, banks, industries, large private organizations, factories, warehouse and public area etc.Tesam is able to provide its clients with expertise from the design stage through the instal-lation and maintenance of the full range of security control. Not only dose Tesam supply and install top quality products but also backs these products with top customer support. Tesam guarantees a rapid and effective response to technical problems in the field and will provide ef-ficient maintenance through its highly trained technical staff. As a General Trading company, it also has supplied some secu-rity related items to the Ethio-pian Federal Police. Among the items the police military clothes (Uniform) and the police stick are the main ones.Tesam employs 25 profession-als in different departments. Its capital has grown from 200,000 Birr in the beginning to 4 mil-lion Birr now. It boasts high competitiveness in the market as it supplies different types of security items which are up to date and that we give training, maintenance and installation upon request.Tesam has installed CCTV cam-eras for six branches of Dashen Bank, three campuses of St Mary College, Lafto Sub city, Adem Travel and Tour Agency, Senaa Restaurant and Resort, The Lady Shop 1 & 2, TG Building, BEYO PLC, Holliday

Hotel, Rewina BLDG, Host Bou-tique, Mulu Café and different residential apartments & com-plexes as well as different shops.

a rapid and effective re-sponse to technical problems

in the field and will pro-vide efficient maintenance

through its highly

trained tech-nical staff.

iConceptMarch 2011


CNET Ethiopia has embarked on building a corporate structure since last August 2010. Named CNET Technology Group, the structure has three companies under it. The main company under the group is CNET Software Technology Plc, whose services will be supported by the other two companies, I-POS International Trading Plc and Ibex Hotel and Tourism Management College.CNET has an established reputa-tion as a developer and supplier of ERP (Enterprise Resource Planning) Solutions that are suit-able to local businesses. This company was created in 2001 out of a gap founder Bemnet Demissie noticed in the local IT business. Most businesses then went for large contracts, mostly from the government. The rising private sector businesses were ignored.Bemnet who says that “There was almost no IT support for the private sector,” jumped at the opportunity offered by this and created the company, CNET

ETHIOPIACNET

Software Technologies Plc, with a registered capital of 25,000 Br, one laptop and a shared office. During the day he did the market-ing work and by night he worked on his laptop developing business solutions. The other companies that could have been competitors had little regard for the business and referred potential clients to CNET.Bemnet’s decision to offer busi-ness solutions to business has paid off so much that the capital has now grown by over 4000 times and the once one-man show now employs several IT and marketing professionals.CNET focused on the Hospitality, Merchandise, Manufacturing and Health industries. The company adapts existing applications for use by local businesses. CNET takes part in several inter-national exhibitions to keep itself abreast of latest development in the industry.Today its most important pres-ence in the market is through its Point of Sales applications; this application is a sub-module of the ERP solution. This solu-tion currently has eight modules including Sales & Marketing module, Financial Management module, Human Resource Mod-ule and Property Management System.CNET’s POS is deployed at 120 hotels and guest houses and over 200 restaurants in all major cities and towns in the country. “Sixty to seventy percent of our


business for POS comes from the hospitality industry,” Bemnet says.Supermarkets, pharmacies, health facilities, book stores and other businesses mostly in Addis Ababa but also in several towns in various regional states also use this product.“There are 107 two-star and above hotels in Addis Ababa,” he said. “Eighty-seven use CNET system. We have a big share in providing IT support for hotels.”The property management sys-tem, deployed by many hotels, handles a lot of functions for the hotels including booking, guest account management and house-keeping. When the hotel supervi-sors make a tour of rooms, if they find a room that is not fit for rent, they will use the telephone in the room to feed the computer with information to prevent the room from being rented until the prob-lem is fixed. This service could expand to cover all services of-fered by these hotels, such as gymnasium. Recently CNET has introduced the passport reader to hotels, which scans passport details and passes the data direct to the computer with out the reserva-tion people having to type down everything. The devices used by the passport reader application as well all the other modules are imported. This business has grown so big that I-POS International Trading has been created to run independently

but solely to supply the hardware developed by CNET Software Technologies Plc. The hardware include touch screen, bar code reader, bar code label printer, computerized scales for use by supermarkets, passport scanners, etc.“The products that we import are available only at our place,” Bemnet said. “We do not intend to supply to other vendors at the moment; there is a lot of work here.”The creation of the college is also closely related to the services provided by the other two.“Sixty to 65% of the clients for CNET come from the hospitality industry,” he said.The students of the college will be given lessons on using the software and hardware technolo-gies introduced into the industry by CNET. At the completion of the course they get user cer-tificates, accrediting them for services at various hotels and restaurants.Today the CNET Technology Group of these three companies employs 96 people, 38 of them at CNET Software Technologies and 50 at Ibex Hotel and Tourism Management College.

iConceptMarch 2011


DStvOrganization Profile Organization Profile

DStv is born

and bred in

Africa and

has a strong

belief in its

future

“

At only 15 years of age DStv is now offering nearly all of Africa over 80 channels of quality tele-vision from all over the world, covering blockbuster movies, se-ries, world-class documentaries, sports, children’s programming and local and international news. Multichoice started this premium home entertainment service with only 22 channels in 1995, but the improvement goes beyond the numbers.DStv was the first to provide digital satellite television ser-vices to Africa and to provide such technology services as the Dual View Decoder, the Personal Video Recorder (PVR), High Definition television (HD), DStv on Demand - a video on demand services available on PVRs, and DStv Mobile, which allows for television viewing on your mo-bile phone. DStv on Demand, a new PVR decoder feature, was launched in October 2010 enabling subscrib-ers to watch their favourite pro-grammes at their convenience. It provides access to 20 hours of the most popular TV series and sports magazine shows for up to 7 days after broadcast on one of the DStv channels. Collins Khumalo, President of MultiChoice Africa, said, “Multi-Choice Africa is constantly driv-en to ensure that our subscribers are delighted with the DStv of-fering and we are always looking for new and innovative ways to deliver ‘so much more’ to our subscribers. The launch of DStv

on Demand is another one of our technology innovations that puts us at the forefront of pay televi-sion in Africa.”Khumalo also said, “We are very proud of our achievement in con-sistently delivering cutting-edge digital technology that takes pay TV to new levels and stimulates growth and innovation in Af-rica. Our DStv service provides world-class digital technology which delivers great pictures and sound quality to television homes across the continent. We remain committed to DStv’s mission to provide our subscribers with the very latest in digital technology, the most exciting local and inter-national television channels and support this offering with world class customer service.”

MultiChoice has also over the years refined the DStv bouquet offering to deliver tailor-made DStv packages that allow sub-scribers flexibility in pricing and choice without compromising quality or variety.DStv celebrates its premium content through DStv’s premium channels – M-Net, Africa Magic and SuperSport. It celebrates its success as the largest investor on local content specifically made in Africa for Africa, thus catering for the continents diverse cultural markets. MultiChoice showcases more African channels than any other operator on the continent and is a proud supporter and promoter of these channels. The company has a long track record

of investment and training in the creation of African channels that support African film and televi-sion production industries. DStv is born and bred in Africa and has a strong belief in its fu-ture; this is why MultiChoice Af-rica focuses its Corporate Social Investment in education, where it acts as a catalyst in bridging the digital divide through its DStv Education bouquet. The educa-tion initiative seeks to aid learn-ing and to bring access to infor-mation to young minds across the continent. MultiChoice Ethiopia was estab-lished as a franchise in February 2000 and has a rapidly growing subscriber base, driven primarily by high demand for coverage of sports provided by SuperSport, up-to- date news coverage and premium movies. MultiChoice Ethiopia has 28 employees and is supported by a team of more than 110 certified installers who market and sell DStv. It also has 30 agents who provide an additional point of presence all across the country.The first and new branch has opened at a convenient location in the largest market in Africa Merkato. This branch is equipped with all the latest equipment and dedicated team to provide first class, and full-fledged service to new and existing subscribers.

iConceptMarch 2011


SAMSUNGThe first! The thinnest! The tallest!

Organization Profile Organization ProfileThe first! The thinnest! The tallest!These are attributes that pop up here and there in the Samsung technology business. Samsung successfully undertook the con-struction of the tallest building in the world, the Burj Khalifa in Dubai. It has made the thinnest televisions (only 6.5mm thick)

and blue-ray players. And it was the FIRST in many things, such as launching the world’s first 3D home theatre and the world’s first “Full HD 3D LED TV”. It made the world’s first solar powered mobile phone and the largest mobile phone, large enough to go into the Guinness Book of World Records in 2010. For 8 years in a row, Samsung was found to be number 1 in customer loyalty in the United States, where its French Door re-frigerators were the number one sellers.In 2010 alone Samsung had at least 7 “firsts”, one “tallest”, two “best”, one “largest” and two “thinnest” references – all su-perlatives to works it undertook

during the year. During the same year Samsung was also hon-oured with nine awards.The word “first” shows up so many times in relation to Samsung’s products that it is a testimony to the vision of the conglomerate and its emphasis on research and development and market dominance based on excellence.Samsung, which has now a presence in Ethiopia, is one of those businesses that simply keep growing upward. Since the enterprising Lee Byung-chull es-tablished it in 1938 as a grocery store that also produced noodles, that is what it has been doing. The founder had an eye on in-dustrialization, and the earlier years of the 72 year old com-pany saw the establishments of sugar refinery and a wool mill. Lee wanted Samsung to be an industry leader in a wide range of enterprises, moving into busi-nesses such as insurance, securi-ties, and retail.Today the conglomerate consists of 18 companies in the electron-ics, machinery & heavy indus-tries, chemicals, and finance sec-tors. There are nine other affili-ated companies and six affiliated organizations. Samsung has grown to become one of the world’s leading elec-tronics companies, specializing in digital appliances and media, semiconductors, memory and system integration.

Samsung says that all of its com-panies are setting new standards in a wide range of businesses, from consumer electronics to petrochemicals, from advertising to life insurance. “They share a commitment to creating innova-tive, high quality products that are relied on every day by mil-lions of people and businesses around the world,” it says.Samsung follows a simple busi-ness philosophy: “to devote our talent and technology to creating superior products and services that contribute to a better global society.”At Samsung, we see every chal-lenge as an opportunity and be-lieve we are perfectly positioned as one of the world’s recognized leaders in the digital technology industry, reads the official web-site.Its commitment to being the world’s best has won it the No.1 global market share for 13 of its products, including semiconduc-tors, TFT-LCDs, monitors and CDMA mobile phones. “Looking forward, we’re mak-ing historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as produc-ing best-in-class LCDs, mobile phones, digital appliances, and more,” says Samsung.

Samsung, which has

now a pres-ence in

Ethiopia, is one of those businesses

that simply keep grow-

ing upward.

iConceptMarch 2011


MAKE l e c t r o n i c s & I n d u s t r y

L o y a l t y , g o o d s e r v i c e a n d g o o d p r i c e


The vision of the com-pany is in the name. There is nothing indus-trial going on at MAK at this moment, a consumer electronics and IT prod-ucts distributor and re-tailer located on the sec-ond floor of Kurtu Com-mercial Center around Habtegiorgis Bridge. Established only three years ago, the company

believes that in order to remain competitive in the market of the future it shuld be to grow into an industry. “For now we are reserving the name,” says Mohammed A. Kurtu, 24, owner and manag-ing director of the company.It started small in 2008. But even then it was the sole local agent for Toshiba audiovisual products and home appliances. The main fo-cus was on Toshiba television sets. It has now a team of employees under sales, marketing & promotion and maintenance departments. Loyalty, good service and good price are the three pillars of name-building at MAK. Loyalty means when you buy a printer, for example, you are assured that you buy it with the original printer inks inside. Mohammed also argues that his company also offers very competitive prices.As part of the marketing and promotion activity, MAK rarely misses technology ex-hibitions. It has even travelled to Bahr Dar on one such occasion. It has been part of six exhibitions so far.“Electronics and IT have a bright future,” says Mohammed, who holds a degree in management from St Mary College.The company has accordingly shifted its emphasis to computers and related products from the original focus on television.“We concentrate on hardware,” he said. “We have HP computers and printers, Dell com-puters ad Toshiba products.”MAK’s primary clients are resellers who by in bulk. But it also welcomes individual buy-ers.“We say that we are still in the process of making ourselves known in the market,” he said, “because there are others who had been in the market for a much longer time.”Mohammed wants his company to grow naturally offering quality products at reason-able prices and satisfactory before and after sales service.

Quality printing&

Creative Design

n Dembel 3rd floor

iConceptMarch 2011


Product Review

Picsunion is a web-based photo service. It is a brain child of two visionary Ethiopians. Once you’ve uploaded your photos from your computer to picsunion, then, with the click of your mouse, you can share your on-line albums or order top-quality prints for yourself, your friends or family in the US, Canada, Ethiopia. No more trips to the post office or begging people to take your pictures to Ethiopia!. Now you can share, and print your pictures without leaving home and your friends, family and beloved ones can share your memory and emotion in a timely man-ner. It serves the following countries USA, Canada, and Ethiopia, however, the company plans to expand it’s services to other coun-tries in the near future.

PicsUnion is the vision of Dan-iel Hailemariam and Goitom Seyoum. The company started in 2008 as a conversation be-tween the two of them over din-ner at an Ethiopian restaurant near Seattle, WA where they both reside. A friend of Dan-iel’s had recently returned to Ethiopia from a long vacation with a photo of Daniel’s father who still lives there and whom he hadn’t seen in person almost nine years. When Daniel saw the photo he almost felt as if he was there with his father physically. It brought back the good memo-ries from childhood and the feeling was priceless. He shared his excitement with Goitom over dinner. It was then that the two of them decided to create a

About PicsUnion

39

Stay connected

with friends and family members when you

share your photos online

company that would provide a service to make photo sharing in their home country easy and accessible and PicsUnion was born. Both Daniel and Goitom are ex-cited to be doing something that makes a difference in the home country of Ethiopia. They feel good that their work together may inspire young people from their country to follow their dreams. Daniel was born and raised in Ethiopia. After coming to the US in 2000, he completed his second degree in Computer Information Technology and started pursuing his dream as a web/graphic designer. His back-ground includes work with large IT companies such as World Bank and XBOX (Microsoft). It always has been his passion and dream to be an enterperenuer and be able to help others who

are in need. Daniel is currently a Lead Web / Graphic Designer and lives in Bellevue WA. Born and raised in Ethiopian, Goitom completed his undergraduate de-gree in Computer Science from AAU (Addis Ababa, Ethiopia). After working as a software design engineer in software and insurance industries in Ethio-pia, Cameroon and Eritrea, he moved to USA where he pur-sued his MS degree in Computer Science from Maharashi Uni-versity of Management in Iowa. Since then, he has held different software engineering positions for various companies includ-ing Microsoft, Infospace and Motricity. Goitom never gave up on his dream of someday own-ing his own company. Goitom is currently a Lead Software De-veloper and resides in Bellevue WA.

Product Review

iConceptMarch 2011


• A convenient way to print all your favorite photos online and get them deliv-ered anywhere in Ethiopia. • Print photos for your self or send photos to Ethiopia to friends & family members.• For special celebrations or everyday moments, we offer digital photo prints in all standard sizes (wallet, 4x6, 5x7)• We take utmost care to print each photograph using high quality paper and tech-nology. • For high-quality prints of your favorite digital pic-tures, choose Picsunion.

When you have lots of pho-tos to upload and a slow Internet connection, send us your photos in CD/DVD via mail and we will get it print and ship for you for no ad-ditional fee.

• Stay connected with friends and family members when you share your photos online.• Friends and family can order high quality prints from your photos.• It is easy, fast, and free to share your photos.• It only takes a few clicks to show your photos.• All you need are the email addresses of friends and family to share with.

High Quality Photo Print

Special Orders

Free Photo Sharing

Services

Product Review

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