Salford City CollegeEccles Sixth Form CentreBTEC Extended Diploma in Creative Media ProductionUnit 4: Final Major Project Proposal Form

Charlotte Bracken

Media Format (film, documentary, motion graphics, photography, animation, graphic design etc)

The kind of media format that I am going to do will be Photography. I will edit my photography in a certain style to the aspect of what it looks good, mainly it will be black and white as I have a high interest of black and white photographs as they seem to fascinate me more than the original coloured images.

Synopsis of Idea (content, narrative, genre)

I will be taking pictures of Nature. This will have a variety range of images from animals, flowers, trees and even fields. This will open up a selection of work which I personally will be able to edit in many different ways yet hope to come out with the final solution of having a variety of professional looking black and white photographs. I want my all of my photographs to appeal to the target audience which I have set. And make the beauty of nature show within these images. The kind of shots that I will do for this specific project is landscape as well as some close up to show the range of the extent of the photographs I will be taking.

Target Audience? (demographic NOT age range)

My photographs that I will be taking in this project will be aimed at teenagers to older adults of both genders as I don’t specifically want to target one gender because I hope it will appeal to both. The specific kind of photography might not be enjoyed by everyone within my target audience and may even be enjoyed by a younger audience as there will be nothing unsuitable to see within the photography. By knowing that I am focusing more on the natural aspect of things, no unsuitable images such as people at their most natural form, in the nude.

Target Audience Needs?

Within this, I want to open the target audience’s eyes that no matter what the object within nature, there is a beautiful side within it as its all around them. I want to be able to help them see things in a different and better view than what they might be seeing. Their opinions visually and mentally will change with how I will interpret the actual object that I have focused on using the camera and also with the editing I have chosen to use.

How will your project meet the needs of your target audience? (Make reference to content you think will appeal to your target audience)

The images that I will have taken will be edited a little and the main object within the photograph will be the main image that the target audience will be focusing on. I will edit each image to how I think suits it best, changing the brightness and contrast may be a huge part of the actual editing and making sure that each individual colour within the image suits as I will be making the photograph black and white because that is the style I wish to make my photos. Making the image clear to the audience it will show the beauty of the object within each photograph I will take.

What production techniques will you use to realise your project?

For each individual photograph that I will take, it will be edited and then hopefully each will look individual and then for the exhibition, I will create a book of all my photographs which will be made on a website such as www.blurb.com. This will help me create the perfect book for my

Salford City CollegeEccles Sixth Form CentreBTEC Extended Diploma in Creative Media ProductionUnit 4: Final Major Project Proposal Form

Charlotte Bracken

photographs to be seen by the target audience which can be presented in a professional way. .