final - mamas wear
TRANSCRIPT
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Mamas Wear
BUSINESS PLAN
Fashion For ll
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The Entrepreneurial Squad
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MarketAnalysis
Competition
Marketingand Sales
Operations
ProcessFlow
Permission
and License
Managementand
Organisation
Capitalizationand Structure
Developmand
mileston
Risks anContingen
FinancProject
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Basic Idea
Manufacture and sell clothing line of maternitywear for women in Pakistan
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Company Background
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The owners will run the business from home office. Sales will beprimarily from our own website.
Mission Statement
Our mission is to be the number one source of high quality,imaginative and comfortable clothing and products for pregnantwomen and families with young children. We are committed toprovide a first class service through honesty, integrity and respectfor our customers and employees
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Vision Statement
Our vision is to pursue sustainable business growth in line withincreasing consumer demand. E-commerce, mail order cataloguand retail stores will continue to be our route to market. Howevbest customer service and corporate social responsibility are ne
to be compromised in pursuit of increased profit.
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Market Analysis
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Market Definition ~ Women
Primary market
Pregnant women
Secondary market
Friends / collogues of target market shopping on behalf of them
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Market Size and Growth
Pakistan 187 Million population
birth rate of 24.3births per 1000 persons
has a huge potential for maternity clothing
Target market the middle class 35% in
Islamabad, Karachi, Lahore, Multan
From 2006 to 2012, there has been more than 50% addition in thnumber of internet users.
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Comfortable
Trendy
Up-to-date
Readilyavailable
ConsumerNeeds
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Competition
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Marketing & Sales
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Products Offered
Casual maternity wear
Formal maternity wearAccessories (ex. scarfs)
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Distribution
Dresses
Purchase direct
from our outletin Rawalpindi
TCS items thatcustomers
purchase online
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Our Security
Follow advance payment like most online stores
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Permission/License
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need special permits to operate a website
Purchase domain name
Purchase company name
Initially the business will be privately owned
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Management andOrganization
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Resource Needs/Support Staff
For manufacturing
2 tailors
1 designer
logistics
Within Rawalpindi/Islamabamotorbike and the driver
For Karachi, Multan and
Lahore
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Capitalization &Structure
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Legal Structure of Company
A privately held company
The legal structure of the Company is that of a partnership (btw Raih& Mahnoor)
The Partnership Act of 1932 is the prevailing Law in Pakistan
Business partners are jointly and individually liable for the actions of other partners
Profit/Loss sharing principle will be in place
Partnering 2 members
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Development &Milestones
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Development and Milestones
Designing afully loaded
website
Differentiating our product
line andcreating its
value incustomers
mind
Establishingstrong
relationshipwith our
customersby sendinggifts and
handwrittencards
Meetingthe salestarget of
1000 shirtsfor the
first yearof our
business
En
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Financial Projections
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Assumptions
Interest rates will fluctuate only slightly
The level of discretionary income will remain steady or increase
The population of Pakistan will grow at the expected rate
The raw material prices will fluctuate only slightly
That petrol prices will fluctuate only slightly for thetransportation
We will be able to sell 1000 items in a year
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1 year sales projections
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Start up funding
Fixed costs
Starting a website 20,000
Computer 7000
Stitching machine 2 20,000
Iron 4,000
Total 51,000
Variable costRaw material
Packing material
Salary expense of 1 month
49,000
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THANK YOU