final marketingplanformat
DESCRIPTION
TRANSCRIPT
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Kustomyze
MAR 250 – Prof. Chiagouris
Alexandra Leal, Brianna Kasperowicz, Elizabeth Pooran, Matthew Spector, Didier Martelly, Yangyi
Zhou
+SWOT Analysis
Strengths Weaknesses
Opportunities Threats
+SWOT Analysis
Durability/quality material
Mobility
Made in America
No shipping cost
No order minimum
Sells to businesses & consumers
No language barrier
Weaknesses
Opportunities Threats
+SWOT Analysis
Strengths
One heat press
Start-up company
Not a lot of customers
Low production/brand awareness
Limited budget
No employees
Social media is lacking
Opportunities Threats
+SWOT Analysis
Strengths Weaknesses
No leader
Start-up company
Growing target market
Ability to extend into a variety products
Threats
+SWOT Analysis
Strengths Weaknesses
Opportunities
Competition
Uncertainty
More employees in other companies
Branding
Prices
+Target Market
● Urban/suburban usage significantly higher than rural
● Higher education has higher ownership
(N = 2,008)
+Target Market
● Smartphone ownership particularly high amongst ages 18-49
● Large portion of higher income homes are smartphone owners
(N = 2,008)
+Target Market
+Marketing Mix Strategies
■ Sleek matte box
■ Hang tags
+Marketing Mix Strategies
#Kustomyze
- Gain Instagram followers- Advertise through Metro NY- Create Kustomyze stickers- Visit university campuses- In-stream ads on Hulu Plus
+Marketing Mix Strategies
+Marketing Mix Strategies
+Budget Budget 1 Budget 2 Budget 3
Hire website designer 5000 5000 5000
Hire part-time assistant 4000 4000 4000
Full color, 1/3 page ad in NY Metro (5 issues)
700 700 700
Promotional Stickers (3500) 300 300 300
Train Station Platform Ads 12390 40,000
Bus Ads (Exterior) 10000 10,000
Ad on Metro Card (30,000*.3) 9000 9000
Develop apps for Apple store 8000 8000
Retail packaging boxes (1000) 400 400
Newspaper Inserts ($50/CPM) 100 200
Hulu In-Stream Ads ($30/CPM) 90 300
Informational Tags (1000) 20 20
Full-size van for transport of heat press 22,080
Total 10,000 50,000 100,000
+Kustomyze Logo