final marketing.pptx

8/18/2019 final marketing.pptx

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Study Consumer Behavioufor Conducted Tours


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Consumer Analysis

•Consumer Analysis includes the study of:

Who buys?

What do they buy?

Why do they buy?

How do they make decisions to buy?

When do they buy?

Where do they buy?


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TOUR LOCATIONS

• 7 sisters (North East India)( 36000, 10nights &11 days)₹

• Kanha Wildlife Sanctary (!adhya "radesh) ( 1#000, $ d₹

• %shtainaya' yatra ( $00,# nights & 3 days)₹

• oa ( *000, nights, $ days)₹


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an a e anc uary a"radesh#


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Ashtavinayak $atra


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%oa Tour


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Consumer Behavior Pattern

•

&e'endin( u'on A(e• &e'endin( u'on ty'es of tour

• &e'endin( u'on "acka(es

• &e'endin( u'on !arital Status

•

&e'endin( u'on Season• &e'endin( u'on &uration of Tour


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)actors *n+uencin( $our &ecision )or selectin( tour•

!oney• &estination

• *n+uence)amily and )riends#

• &istance from Home


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,-

..-

/,-

,-

actors In!uencin" Location Selection

&istance

*n+uence

)riends#

0ocation

!oney


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Online Boo#in" $s O%inBoo#in"


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*ndividuals 1ccu'ation to Beha

•

Student• Workin(

• Home2!aker

• 3etired


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Home2maker 3etired Student Workin(

4

5

.4

.5

64

65

,4

,5

)amily )riends

Relationshi& 'et(een Occu&ation and Preferen


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Home2maker 3etired Student Workin(4

5

.4

.5

64

65

7 sisters 8ort,;444< .4ni(

Ashtavinayak

>544


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5

.4

.5

64

65

,4

A

3

3

Relationshi& 'et(een Occu&ation a*ode of Trans&ort


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Relationshi& 'et(een Occu&ation aPreferred Time +uration


6

>

;

/

.4

.6

.>

.;

./


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Relationshi& 'et(een Occu&ation aPreferred ,otel Ty&e


5

.4

.5

64

65

,4

,5

>4


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5

.4

.5

64

65

,4

,5

>4

&

u

!

Se

Relationshi& 'et(een Occu&ation anPreferred Season


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Preference "rou& 'ased on*arital Status

4

5

.4

.5

64

65

,4

,5

>4

)amily

)riends

"artner

4

5

.4

.5

64

65

,4


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Relation Bet(een Location and Time +uPreference

7 sisters 8orth 9ast *ndia#: ,;444< .4ni(hts =.. days#4

6

>

;

/

.4

.6

.>

.;

./

64


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ood And ood Preference

8o@ ./-

$es@ /6-

Preference for the Tour Com&any to &rovide food

ain@ 7-

8on e(@ 6/

e(@ ;>-

ood Preference


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Preference of Tour )uide as &er Locat

7 sisters 8orth 9ast *ndia#: ,;444< .4ni(hts =.. days#4

5

.4

.5

64

65


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Num'er of Peo&le in a Tour

;4-6-

;- >-

.4 .4 2 64 64 2 ,5 ,5 2 54


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K9$ 1BS93AT*18S

•

/,- of consumers 'referred location as a in+uefactor

• $oun(ster 'referred online bookin( where as eld(eneration 'referred oDine bookin(s

• !aEor consumers 'referred to travel with 3A*0WA

workin( consumers 'refer A*3WA$S• Consumers mostly 'referred to stay in ,STA3 ho

• Winter season is mostly 'referred by students anworkin( consumers


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final marketing.pptx

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