final mrp vivek

8/10/2019 Final Mrp Vivek

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PERCEPTION TOWARDS ONLINE SHOPPING: AN

EMPIRICAL STUDY OF GUJARAT CONSUMERS

A

MANAGEMENT RESEARCH PROJECT

SUBMITTED TO

DHARMSINH DESAI UNIVERSITY

FOR THE PARTIAL FULFILLMENT OF

FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

VIVEK VAGHELA

UNDER THE GUIDANCE OF

PROF. PATHIK VARIYA

ASSISTANT PROFESSOR (MARKETING)

CENTRE FOR MANAGEMENT STUDIESDHARMSINH DESAI UNIVERSITY

NADIAD

2013


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CENTRE FOR MANAGEMENT STUDIES

DHARMSINH DESAI UNIVERSITY

CERTIFICATE

This is to certify that the Management Research Project has

been Carried Out under the theme perception towards onlineshopping: an empirical study of Gujarat consumer.This

report is the bonafide work of MR. VIVEK VAGHELA Roll

Number 15053of MBA Semester IVduring the academic

year 2012-14.

Faculty Guide: Prof. Pathik Variya Head of Department: Dr. Naresh Patel

Date: 11-01-2014 Date:11-01-2014


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PREFACE

Any serious thinking on contemporary & emerging issue of

the modern business suggested that the basic pillar through which

the student of management can learn & understand the basic

difference between theory & practical is Practical Training.

Through it, the student can know how to apply their mind in thereal business world.

I have visited industries in order to set the practical

knowledge about which I studied in the theory classes, so that as

the student of Management I can know the picture of the industry

& appreciation of industry in the training age.

This report is prepared as per syllabus & guidance given by

my professors.

I have prepared this report so far as my knowledge is

concerned that is to say there is possibility of mistake. This report

is reflection or what I saw and came to know during mymanagement research project.


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Acknowledgements

I would like to thank my departmentCMS DDU, for giving me this

opportunity of doing a research project to gain practical experience

that enable the students to understand the demands of professionalenvironment. I am thankful for such a wonderful experience that I

have gained which has given me confidence and has enhanced myprofessional skills so as to be competent.

I am grateful to my project coordinator, Prof. Pathik Variya for his

guidance and support with which I have been able to complete my

work. I respect him for his understanding of the problems faced by

me and his ability to solve them with ease. I am also thankful to all

respondent who give me their valuable response.

I am grateful to our Head of Department-Dr. Naresh Patel for his kindsupport and guidance.

If I had not received help from different quarters it would not have

been possible to strive and get enriched with knowledge in this fieldwith organization having commendable technical expertise.

VIVEK VAGHELA

11-01-2014


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CONTENT

Certificate I

Preface II

Acknowledgement III

List of tables IV

List of graphs/charts V

Chapter 1 Introduction

1.1 Introduction 1

1.2 FII in developed and developed countries 3

1.3 FII in India 111.4 14

1.5 16

Chapter 2 Literature Review

2.1 Introduction 19

2.2 Literature review in global context 19

2.3 Literature review in Indian context 27

Chapter 3 Research Methodology

3.1 Rationale for the study 34

3.2 Objectives of the study 343.3 Research methodology 35

3.3.1 Types of research 35

3.3.2 Sampling 35

3.4 Sources of data 36

3.4.1 Primary data

3.4.2 Secondary data

3.5 Research instrument

3.6 Scale

3.7 Variables studies3.8 Period of data collection

3.9 Sample size

3.10 Inclusion and exclusion criteria

3.11 Data analysis and statistical tools used

3.12 Scope of the study

3.13 Hypothesis


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CHAPTER 2 LITERATURE REVIEW

2.1-INTRODUCTION

Online shoppingor online retailing is a form of electronic commerce which

allows consumers to directly buy goods or services from a seller overthe Internet using a web browser. Alternative names are: e-web-store, e-shop,e-store, Internet shop, web-shop, web-store, online store, and virtual store. An

online shop evokes the physical analogy of buying products or services at

a bricks-and-mortar retailer or shopping centre; the process is called business-

to-consumer (B2C) online shopping. In the case where a business buys from

another business, the process is called business-to-business (B2B) onlineshopping. The largest of these online retailing corporations

are Alibaba, Amazon.com and eBay. Retail success is no longer all about

physical stores, this is evident because of the increase in retailers now offeringonline store interfaces for consumers. With the growth of online shopping,

comes a wealth of new market footprint coverage opportunities for stores thatcan appropriately cater to offshore market demands and service requirements.

It has been more than a decade since the e-commerce first evolved. Researchers

and practitioners in the electronic commerce constantly strive to obtain a better

insight in consumer behaviour in cyberspace. With the development of the retail

E-commerce, researchers continue to explain E-attitude of consumers ofdifferent perspectives.

E-commerce is the buying and selling of the goods and services online; internet

is the best source to use this tool. Today the amount of trade that is conducted

electronically using e-commerce has increased with a wide spread usage of

internet and technology. E-commerce includes transferring of funds online,

supply chain management, marketing over internet, In India it started as buyingof online services from other countries virtually and it involved a complete trade

in which service was given through internet and money was transferred through

credit cards to other countrys firmThe invention of the internet has created a

new pattern of the traditional way people shop. Customers are no longer tied tothe opening hours or specific locations; it may become active virtually at anytime and any place to purchase products and services. The Internet is relatively

new medium for the communication and the exchange of information

This has become present in our daily lives. The number of Internet users is

constantly increasing; today managers are tapping into the power of e-

commerce. Observing many feasible solutions to sinking business sector of

India, A large number of firms have acquired e-commerce for their business andhave progressed through this tool. E business has emerged to be the one of the

most important marketing and sales tool. With the help of e-business you canpurchase anything that is available on the internet.


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Critical understanding of consumer behaviour in the electronic environment, as

in this physical world, can be achieved if the factors that affect the purchase

decision are ignored or unequivocal. For example, online consumers' fears about

the lack opportunity to examine products before purchase specifically regarded

as influential factors in direct purchase decision. Therefore, several researchershave proposed that the consumers' purchasing behaviour in online shops can befundamentally different from that in the traditional environment. If the

electronic means any ignored basic facts about consumer behaviour,

Through e business different type businesses has gained an opportunity to

increase their sale and can maintain a direct relationship with its customers

without any other person between you and your customer. E-business hashelped a lot in the globalization of businesses throughout the world. Companies

can easily market their product in the whole world and can create great market

of their product.

Consumers are reluctant to buy products online and it has many reasons for this

problem because they consider that they do not believe in the process of online

purchases for the insecurity of credit or debit cards, the passwords, the process

of hacking information, less time to devote, unreliable, untrustworthy, a breach

of privacy and social risks.

Thats only the reason why want to do the market research project on

consumer perception of online purchasing.

2.2-LITERATURE REVIEW IN GLOBAL CONTEXT-

2.2.1-Yu-je lee study in 2000 the study of exploring the Influence of Online

Consumers Perception on Purchase Intention as Exemplified with an Online

Bookstore.

Data collection method is used as a primary data collection. Sample size taken

by him is 240 respondents.

And the conclusion is as like quick responding to customers inquiry, reliabletransaction processing, pertinent introduction and online trial reading, offering

costumed service, and offering better assurance service such as convenient

return and replacement policy all could increase customers intention to

purchase online.

2.2.2-Seyed Rajab Nikhashem ,FarzanaYasmin,AhsanulHaque,Ali Khatibi,

Study About To Study On Customer Perception Towards Online-Ticketing In

Malaysia In 2011.

Primary Data Collections Have Been Done. 550 Respondents Taken As AQuestionnaire Filling.


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Conclusion-These Factors Included Perceived Risk, Customer Trustfulness,

Perceived Usefulness, Familiarity And Confidence, Pricing And Website And

Internet Security. The Key Finding Is That Different Style Of E-Ticketing,

availability of approaches and facilities is A Strong Determinant Of A

Customers Perception. The Result Of This Study Suggests That All FactorsHave Greater Impact Among The Consumers. According To The Result,Different Styles Of Website Security Also Have More Impact On E-Ticketing.

Thus, Airline Industries Try To Launch Their Website As Much As Possible In

Different Ways.

2.2.3-Consumer Perceptions of Online Shopping Environments Approach studyby Catherine Demangeot, Amanda J. Broderick in 2010.

The sample consisted of 301 as a primary data search of U.K.-based students

and university staff who were recruited on a voluntary basis.

Conclusion-it has established the important distinction between two different

Sources of information: marketer information and information from other

sources. This distinction is extremely when studying online shopping

environments.

2.2.4-The Research On Perceptions Towards Online Shopping:

Analysing The Greek University Students Attitude Is Done By

VaggelisSaprikis, AdamantiaChouliara And MaroVlachopoulou From

University Of Macedonia, Thessaloniki, Greece in 2010.

The Research Is Descriptive In Nature And Sample Size Is 427 Respondents.Conclusion- The Study Provides Interesting Insights on the Online

Consumer Behaviour, As the Results Showed Significant Differences between

the Two Groups of Respondents. Generally, Adopters

Had Higher Expectations From Online Shopping On Issues Relating To PrivacyPolicy And Risk. However, Much Greatly Significant

Difference Was Identified Between Adopters And Non-Adopters Regarding

Their Particular Perceptions On Advantages And Problems Of Online

Shopping.

2.2.5-M. Adam Mahmood, KallolBagchi And Timothy C. Ford Both Done

Research On On-Line Shopping Behaviour: Cross-Country Empirical Research

In 2004.

Data It Uses Are Secondary In Nature, And Like Most Secondary Data. Sample

Size Is Taken From Tns Interactive Global Ecommerce Report," Which BeganWith 27 Nations In 1998 And Grew To 37 Nations In 2002. Across These 37

Countries, 42,238 People Were Interviewed.


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Conclusion- He Research Summarized In This Paper Shows That There Is No

Significant Relationship Between Technological Survey And On-Line Shopping

Behaviour. This Contradicts The Findings Of Earlier Studies About The

Relationship Between Internet Experience And On-Line Shopping Behaviour;

The Finding That The Economic Condition Of On-Line Shoppers Directly AndSignificantly Affects Their Technological Savvy Is In Line With What Is StatedIn The Literature.

2.3-LITURATURE REVIEW IN INDIAN CONTEXT-

2.3.1-Zia Ul Haq Is Assistant Professor, Central University Of Kashmir.

Jammu & Kashmir Study of Perception towards Online Shopping: An Empirical

Study of Indian Consumers in 2005.

The Data For The Study Was Gathered Through A Structured Questionnaire

(Primary Data) Sample Size Is Taken As 200 Respondents.

Conclusion- More Specifically, Consumers Perceptions of The Customer

Service, Commitment And Web Security Of Online Purchasing Exhibit

Significant Relationships With Their Online Buying Intention. The Analytical

Results Are Generally Consistent With Previous Findings Of Researchers. Web

Security Has Received The Most Consistent Support As Factors That Influence

Online Buying.

It Was Also Found That, For Online Buyers, The Good Perception On The

Customer Service Is Considered As The Best Predictor When Compared ToOther Constructs.

2.3.2-Kanwal Gurleen Is Assistant Professor At Apeejay Institute Of

Management Technical Campus, Jalandhar. He Done Research in ConsumersPerception towards Online Shopping- The Case of Punjab In 2012.

The Research Is Primarily Descriptive In Nature. The Data Was

Collected In The Form Of Questionnaires. The Survey Was Carried Out On 450

Sample Size.

Conclusion- The Following Four Factors Were Found To Be Significant PriceConsciousness, Convenience And Variety, Easy Payment Options And

Challenges Of Online Shopping. Most Of The Consumers Prefer To Buy Some

Selected Products Online Because They Will Get Heavy Discounts In

Comparison To Store Purchases. Also, The Consumers Perceive That Shopping

Online Gives Them Larger Options To Choose From Shopping Online Is Very

Convenient As One Has To Just Open A Laptop or Pc to Shop Rather Than

Getting Ready and Pass Through Rush Hour Traffics.

2.3.3-Dr. Suresh and Shashikala Both Done Research on Identifying Factors ofConsumer Perceived Risk towards Online Shopping In India in 2011.


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The Study Was Conducted In Bangalore And Data Was Collected Through

Survey Method. Sample Size Is Of 90.

Conclusion- The Ability To Measure And Reduce Perceived Risk Would Take

Indian Online Vendors To A Great Height In Maximizing Both Customer

Satisfaction And Profits. Also As Perceived Risk Tends To Decrease WithInternet Experience; It Is A Matter Of Time That E-Tailing Would Be ABooming Industry In India.


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CHAPTER 3 RESEARCH METHODOLOGY

3.1-RATIONALE FOR STUDY:

The prime purpose of the research is to identify and analyze the

factors influencing Swedish consumers to shop online. Besides the factors

influencing another purpose of the study is to analyze who are online

shoppers in terms of demography. The findings of this research will not

only help Swedish marketers to formulate their marketing strategies for

online shoppers but will also increase the knowledge and research in field

of online shopping.

i) What factors influence consumers to shop online?

ii) Who are online shoppers in terms of demography?

3.2-OBJECTIVE OF STUDY:

1. To Know the Demographic Profile of the Customers and Its Impact If

Any On The Online Buying.

2. To Know The Factors Affecting The Perception Of Gujarat Online

Buyers.

3.3-RESEARCH METHODOLOGY-

3.3.1-TYPE OF RESEARCH-

This is an exploratory cum descriptive Research and the method

used for data collection is Survey.

3.3.2-SAMPLING:

Collecting the required information from the right source is very

important. Sources from which the data are collected differ as perthe required of researcher.


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SAMPLING UNIT:-

The sampling unit primarily consisted the outlet of the survey area.

The sample unit is taken from the Gujarat. I will cover the entire

major city of Gujarat region.

3.4-SOURCES OF DATA:

3.4.1- Primary: -Data collected through self constructed questionnaire.

3.4.2

- Secondary: - Research papers

Internet Website for collections of other information.

Journals

3.5- RESEARCH INSTRUMENT:

A self-Constructed Questionnaire prepared for conducting a primarysurvey.

3.7- VARIABLES STUDIES:

In order to create questionnaire, the basis were built by deciding on the

main variables that needed to be investigated. These were;

General Variable:

Demographics Personal information

Social characteristics Attitude towards online shopping

Identified Variables:

Consumer Behaviour in Buying Process

PurchaseIdea.

FactorsInfluencing consumer behaviour in purchase.


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3.8-PERIOD OF DATA COLLECTION:

Sampling period: August, 2013 to January, 2014.

3.9-SAMPLE SIZE:

Sample size: 150 Respondents

3.10- INCLUSION AND EXCLUSION CRITERIA

3.11-DATA ANALYSIS AND STATISTICAL TOOLS USED

1.GENDER?

male 125 .78%

female 35 .22%

2.What is your age?


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16 - 20 years 18 .11%

21 - 29 years 133 .83%

30 - 39 years 7 .4%

40 or more. 2 .1%

3.what is you Martial status?

single 142 .89%

married 18 .11%

4.What is your educational background?

Under graduate 23 .14%

Graduate 44 .28%

Post graduation 93 .58%


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5. What is your occupation?

Student 123 .77%

Faculty 2 .1%

corporate executive 10 .6%

Professional 10 .6%

Other 15 .9%

6. What is your income?

Less than 10,000 78 .62%

10,001 - 20,000 23. 18%

20,001 - 30,000 11.9%

30,001 - 40,000 11. 9%


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7. Are you doing online shopping?

Yes 142. 92%

No 13. 8%

8. How many times did you have online shopping till?

1-3 times 73. 49%

4-8 times 39. 26%

9-12 times 16. 11%

More than 12 times 22. 15%

9. Have you felt any problem while conducting online purchase?

yes 65 .42%

no 89 .58%


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10. If yes, Than what kind of problem?

Delay in delivery 32 .39%

Cheap quality of product 12 .14%

Product damage 10 .12%

Other 29 .35%

Groceries [11. In general, you prefer to do you shopping of producton-line is?]

1 48 .34%

2 48 .34%

3 19 .14%

4 13 .9%

5 12 .9%

Books/CDs [11. In general, you prefer to do you shopping of producton-line is?]

1 24 .17%

2 30 .21%

3 32 .23%

4 30 .21%

5 24 .17%


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Clothes [11. In general, you prefer to do you shopping of product on-line is?]

1 20 .14%

2 23 .16%

3 35 .25%

4 43 .30%

5 20 .14%

Electronic gadgets [11. In general, you prefer to do you shopping ofproduct on-line is?]

1 16 .11%

2 21 .15%

3 35 .25%

4 39 .27%

5 31 .22%

Computer product [11. In general, you prefer to do you shopping ofproduct on-line is?]

1 22 .16%

2 25 .18%

3 32 .23%

4 34 .24%

5 27 .19%

Furniture [11. In general, you prefer to do you shopping of producton-line is?]


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1 74 .56%

2 26 .20%

3 18 .14%

4 5 .4%

5 8 .6%

Apparel [11. In general, you prefer to do you shopping of product on-line is?]

1 28 .21%

2 33 .25%

3 31 .23%

4 29 .22%

5 11 .8%

1. I prefer to purchase online due to heavy Discounts available online.[12. Please select your level of important to the following question?]

1 15 .10%

2 17 .12%

3 33 .23%

4 29 .20%

5 52 .36%

2. It is easier to buy online rather than going On to shop at store. [12.Please select your level of important to the following question?]


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1 7 .5%

2 24 .16%

3 18 .12%

4 65 .44%

5 33 .22%

3. Shopping online gives you larger options To choose from. [12.Please select your level of important to the following question?]

1 10 .7%

2 16 .11%

3 36 .25%

4 47 .32%

5 36 .25%

4. It is easier to pay online through credit card Or direct banktransfer. [12. Please select your level of important to the following

question?]

1 12 .8%

2 26 .18%

3 33 .23%

4 43 .30%

5 30 .21%

5. The quality of products purchased online From trusted sites is verygood and Are available at economical prices. [12. Please select yourlevel of important to the following question?]

1 10 .7%

2 22 .15%

3 28 .19%

4 55 .38%


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5 29 .20%

6. Shopping online saves my time and money As I dont have to gothrough heavy Traffic besides saving fuel. [12. Please select yourlevel of important to the following question?]

1 9 .6%

2 22 .15%

3 26 .18%

4 48 .33%

5 40 .28%

7. I am a bit concerned about the security and Privacy of mypayments online. [12. Please select your level of important to thefollowing question?]

1 9 .6%

2 32 .22%

3 44 .31%

4 41 .28%

5 18 .13%

8. I cannot buy all the products on discount but Some selectedproducts only. [12. Please select your level of important to thefollowing question?]

1 15 .10%

2 34 .24%


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3 43 .30%

4 41 .28%

5 11 .8%

9. There are some shipping delays in getting the product. [12. Pleaseselect your level of important to the following question?]

1 20 .14%

2 42 .29%

3 31 .22%

4 36 .25%

5 14 .10%

10. I do not use the credit card so I cannot often shop online. [12.Please select your level of important to the following question?]

1 30 .21%

2 40 .28%

3 36 .25%

4 25 .18%

5 11 .8%

11. I prefer to purchase online due to easement Of online buyingprocedures. [12. Please select your level of important to the followingquestion?]

1 16 .11%

2 29 .21%

3 44 .31%

4 30 .21%

5 21 .15%

12. I physically need to check the products before purchasing it. [12.Please select your level of important to the following question?]


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1 23 .16%

2 39 .27%

3 43 .30%

4 25 .17%

5 14 .10%

13. I can read the reviews also before purchasing Online which helpsme to select the right. [12. Please select your level of important to thefollowing question?]

1 10 .7%

2 18 .13%

3 30 .21%

4 51 .36%

5 34 .24%

1. Heavy discount [13. Which factor do you consider while on-line

purchasing?]

1 11 .8%

2 12 .8%

3 30 .21%

4 35 .24%

5 55 .38%

2. Larger option to choose [13. Which factor do you consider whileon-line purchasing?]

1 11 .7%

2 8 .5%

3 27 .18%

4 59 .40%

5 42 .29%


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3. Way of payment [13. Which factor do you consider while on-linepurchasing?]

1 5 .3%

2 13 .9%

3 38 .26%

4 53 .36%

5 37 .25%

4. Product quality [13. Which factor do you consider while on-linepurchasing?]

1 6 .4%

2 16 .11%

3 35 .24%

4 44 .31%

5 43 .30%

5. Product price [13. Which factor do you consider while on-line

purchasing?]

1 8 .6%


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2 9 .6%

3 27 .19%

4 53 .37%

5 45 .32%

6. Service of shipping. [13. Which factor do you consider while on-linepurchasing?]

1 4 .3%

2 20 .14%

3 39 .27%

4 45 .31%

5 38 .26%

7. Product replacement. [13. Which factor do you consider while on-line purchasing?]

1 10 .7%

2 14 .10%

3 44 .30%

4 43 .30%

5 34 .23%

8. Reputation of the company [13. Which factor do you consider whileon-line purchasing?]

1 7 .5%

2 17 .12%


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3 35 .25%

4 54 .39%

5 27 .19%

9. Guarantee and warrantees [13. Which factor do you consider whileon-line purchasing?]

1 7 .5%

2 13 .9%

3 39 .27%

4 45 .32%

5 38 .27%

10. branded product. [13. Which factor do you consider while on-linepurchasing?]

1 4 .3%

2 17 .12%

3 16 .11%

4 51 .36%

5 53 .38%

14. Which factor restricted you to do online shopping?

Risk of credit card transaction. 85 .24%

Risk of identity theft. 71 .20%

Risk of losing privacy. 57 .16%


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Lack of trust on online shopping. 62 .17%

Not being able to touch product. 62 .17%

More expensive than sold in retail store. 19 .5%

15. Overall Risk factor for on-line shopping?

very high 6 .4%

somewhat high 63 .43%

very rare 63 .43%

not at all 16 .11%

16. Feature you think necessary for an online shopping site.

customer friendly 109 .26%

website design 80 .19%

privacy and security 94 .22%

multiple payment option 75 .18%

easy to understand process. 64 .15%


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3.12- SCOPE OF THE STUDY

1. To Know the Demographic Profile of the Customers and Its Impact If

Any On The Online Buying.

2. To Know The Factors Affecting The Perception Of Gujarat Online

Buyers.

3.7-QUESTIONNAIREFORMAT-

The questionnaire is carefully designed to meet the requirements of the

research. The questionnaire consists of two main parts and one sub part, Top

part of the questionnaire will cover one of our research question that is who are

online shoppers in terms of demography and to see are there any difference inrelation to factors that influence Gujarat consumers to shop online.

Second part is mainly focused on questions pertaining to factors that influence

consumers to shop online.

Part A: Factors influencing consumers to shop online

Mid onward part of the questionnaire will cover the questions relating to factorsinfluencing consumers to shop online, these factors are Convenience, Time

Saving, Website Design/Features and Security. Convenience as one of the factor

includes four questions. In this questionnaire constructed with 5 point Likertscale ranging from 1 (very unimportant), 2 (unimportant) to 5 (very important).

Part B: easy questions must be at the Top of the questionnaire. As this top ofquestionnaires questions includes personal and sensitive question regarding

income so as there is a risk that respondent can terminate the survey at early

stage. This section includes questions pertaining to Gender, Age, Income and

Education.


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3.13- RESEARCH HYPOTHESIS:

Ho1: There is no significant difference between demographic variables and

perception towards online shopping.

Ho5: There is no significant difference between types of goods and perception

towards online shopping.

Ho3: There is no significant difference various important factors and perception

towards online shopping

Ho9: There is no significant relationship between consumers' risk and

perception towards online shopping.


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APPENDIX

Questionnaire

-QUESTIONNAIRE REGARDING THE PERCEPTION TOWARDS

THE ONLINE SHOPPING-

NAME-

CITY-

1. Gender?

o Maleo Female

2. What is your age?

o 1621

o

2229

o 3039o 4049

3. What is your marital status?

o

Singleo

married

4. What is your educational background?

o Under graduate

o

Graduateo

Post graduation

5. What is your occupation?

o

student

o

faculty

o corporate executive

o

professionalo other


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6. What is your income?

o Less than 10,000

o 10,001 - 20,000

o

20,001 - 30,000o 30,001 - 40,000o

40,00150,000

7. Are you doing online shopping?

o

Yes

o No

8. How many times did you have online shopping till?

o 1-3 times

o 4-8 times

o 9-12 times

o

More than 12 times

9. Have you felt any problem while conducting online purchase?

o Yes

o No

10. If yes,

Than what kind of problem?

o

Delay in delivery

o

Cheap quality of producto Product damage

o Other


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11. In general, you prefer to do you shopping of product on-line is?

(Rate the priority to each one product, which you like to buy on online.)

(Where 5 stand for high priority and 1 stand for low priority)

Item 1 2 3 4 5

Groceries ( ) ( ) ( ) ( ) ( )

Books/CDs ( ) ( ) ( ) ( ) ( )

Clothes ( ) ( ) ( ) ( ) ( )

Electronic gadgets ( ) ( ) ( ) ( ) ( )

Computer product ( ) ( ) ( ) ( ) ( )

Furniture ( ) ( ) ( ) ( ) ( )

Apparel ( ) ( ) ( ) ( ) ( )

12. Please select your level of important to the following question?

Veryunimportant unimportant neutral important very important

1 2 3 4 5

1 2 3 4 5

1. I prefer to purchase online due to heavy ( ) ( ) ( ) ( ) ( )

Discounts available online.

2. It is easier to buy online rather than going ( ) ( ) ( ) ( ) ( )

On to shop at store.

3. Shopping online gives you larger options ( ) ( ) ( ) ( ) ( )

To choose from.

4. It is easier to pay online through credit card ( ) ( ) ( ) ( ) ( )

Or direct bank transfer.

5. The quality of products purchased online ( ) ( ) ( ) ( ) ( )

From trusted sites is very good and

Are available at economical at prices.

6. Shopping online saves my time and money ( ) ( ) ( ) ( ) ( )


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As I dont have to go through heavy

Traffic besides saving fuel.7. I am a bit concerned about the security and ( ) ( ) ( ) ( ) ( )

Privacy of my payments online.

8. I cannot buy all the products on discount but ( ) ( ) ( ) ( ) ( )

Some selected products only.

9. There are some shipping delays in getting ( ) ( ) ( ) ( ) ( )

The product.

10. I do not use the credit card so I cannot often ( ) ( ) ( ) ( ) ( )

Shop online.

11. I prefer to purchase online due to easement ( ) ( ) ( ) ( ) ( )

Of online buying procedures.

12. I physically need to check the products ( ) ( ) ( ) ( ) ( )

Before purchasing it.

13. I can read the reviews also before purchasing ( ) ( ) ( ) ( ) ( )

Online which helps me to selectthe right

product at economical prices.

13. Which factor do you consider while on-line purchasing?

(Rate the factor according to your priority, where 5 being highest & 1 is the

lowest priority)

1 2 3 4 5

1. Heavy discount ( ) ( ) ( ) ( ) ( )

2. Larger option to choose ( ) ( ) ( ) ( ) ( )

3. Way of payment ( ) ( ) ( ) ( ) ( )

4. Product quality ( ) ( ) ( ) ( ) ( )

5. Product price ( ) ( ) ( ) ( ) ( )

6. Service of shipping. ( ) ( ) ( ) ( ) ( )

7. Product replacement. ( ) ( ) ( ) ( ) ( )


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8. Reputation of the company ( ) ( ) ( ) ( ) ( )

9. Guarantee and warrantees ( ) ( ) ( ) ( ) ( )

10. branded product. ( ) ( ) ( ) ( ) ( )

14. Which factor restricted you to do online shopping?

(You can able to choose multiple options)

o Risk of credit card transaction.

o

Risk of identity theft.

o Risk of losing privacy.

o

Lack of trust on online shopping.o Not being able to touch product.o More expensive than sold in retail store.

15. Overall Risk factor for on-line shopping?

Very high somewhat high very rare not at all

( ) ( ) ( )

( )

16. Feature you think necessary for an online shopping site.

(Arrange them in your preference with giving number)

( ) customer friendly

( ) website design

( ) privacy and security( ) multiple payment option

( ) easy to understand process.

THANK YOU FOR YOUR COOPERATION.


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(February 2010,Published Online In Wiley

Interscience(Www.Interscience.Wiley.Com) Catherine

Demangeot, Amanda J. Broderick.

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Analysing The Greek University Students Attitude

(Communications of the IBIMA http://www.ibimapublishing.com/journals/CIBIMA/c

ibima.html Vol. 2010 (2010), Article ID 854516, 13

pages)VaggelisSaprikis, AdamantiaChouliara And

MaroVlachopoulou.

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9, No. 1, Measuring The Businessvalue Of InformationTechnology In E-Business Environments (Fall, 2004), Pp. 9-

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Study Of Perception Towards Online Shopping: An Empirical

Study Of Indian Consumers In 2005.( ABHINAV National

Monthly Refereed Journal Of Reasearch In Commerce &

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Www.Abhinavjournal.Com, Volume No.1, Issue No.9, Issn

2277-1166) Zia UlHaq

Consumers Perception Towards Online Shopping- The Case Of

Punjab (International Journal Of Management & Information

Technology, Www.Cirworld.Com Volume 1, No 1, May,

2012)On Identifying Factors Of Consumer Perceived Risk

Towards Online Shopping In India(Council For Innovative

Research International Journal Of Management & Information

Technology , Www.Cirworld.Com Volume 1, No 1, May,

2012)KanwalGurleen.

Identifying Factors of Consumer Perceived Risk TowardsOnlineShopping In India.(2011 3rd International Conference on

Information and Financial EngineeringIPEDR vol.12 (2011)

(2011) IACSIT Press, Singapore)

Dr. Suresh and Shashikala

final mrp vivek

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