final - nascar sponsor pitch (1)
TRANSCRIPT
POTENTIAL SPONSORS“The relevant and authentic brands are within the technology/innovation, insurance and online retail space to leverage this property as a game changer.”
- Brian Corcoran
Former NASCAR executivePresident, Shamrock Sports & Entertainment
NASCAR PERSPECTIVE• #3 Most Profitable Company in the World• Total Revenue: $200.6 Billion• 2015 Net Income: $18.7 Billion
• International Audience• Headquarters: South Korea• US Headquarters: Ridgefield Park, NJ
• NASCAR Becomes Technologically Advanced• TVs, Tablets, Cell Phones, Wearable Tech, Cameras,
Computers, Home Appliances
NASCAR BENEFITS• Tracks -> Technology Upgrades
• Teams -> Tablet & Wearable Technology
• Media -> Benefit from Technologically Advanced Sport
• Fans -> Ability to follow NASCARon every technology platform
SAMSUNG PERSPECTIVE• The Power of NASCAR:
• 62 million unique TV viewers in 2014
• 5.3 watched each race in 2014
• Brand loyalty = #1 sport in United States
• 50% of avid fans buy NASCAR sponsor products
• Focus: Gaining increased market share